Social Media: Page 15
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Drew Angerer via Getty Images
Meta revenue surges 23% but volatility could soften advertiser demand
Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.
By Chris Kelly • Oct. 26, 2023 -
Retrieved from Meta on March 23, 2022
Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users
The case could see Meta forced to add an algorithmic opt-out for all users.
By Andrew Hutchinson • Oct. 25, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Getty Images via Getty Images
Edgewell, Ford on preserving an innovative streak in times of constraint
Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick.
By Peter Adams • Oct. 20, 2023 -
Permission granted by Snap
Snap helps brands streamline creator partnerships with new solutions
Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.
By Aaron Baar • Oct. 19, 2023 -
Retrieved from General Mills on October 18, 2023
How General Mills refreshed its fruit snack brands to fend off disruptors
Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.
By Peter Adams • Oct. 19, 2023 -
Courtesy of State Farm
Q&AState Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt
Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.
By Peter Adams • Updated Oct. 18, 2023 -
Permission granted by TikTok
TikTok unveils Out of Phone OOH ad solution for brands
L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.
By Aaron Baar • Oct. 17, 2023 -
Courtesy of Jack in the Box
Jack in the Box cooks up horror short for Halloween
“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.
By Chris Kelly • Oct. 13, 2023 -
Sean Gallup via Getty Images
Google helps advertisers extend social strategies across its platforms
The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.
By Aaron Baar • Oct. 12, 2023 -
Photo Illustration by Drew Angerer via Getty Images
How Meta, TikTok ad-free tiers could impact advertiser budgets
Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.
By Jessica Deyo • Oct. 12, 2023 -
Courtesy of Spaceback
How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.
By Aaron Baar • Oct. 12, 2023 -
Courtesy of JanSport
E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown
TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.
By Sara Karlovitch • Oct. 12, 2023 -
Permission granted by Snap
Snapchat courts brands with interactive Halloween series starring creators
Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences.
By Jessica Deyo • Oct. 9, 2023 -
Courtesy of Match Group
Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity
In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.
By Aaron Baar • Oct. 5, 2023 -
Courtesy of Olaplex
Why Olaplex created a faux product to address dupe culture on TikTok
The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.
By Jessica Deyo • Oct. 5, 2023 -
Courtesy of Proximo
Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party
Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.
By Sara Karlovitch • Oct. 4, 2023 -
Courtesy of State Farm
State Farm seizes on fan mania around Taylor Swift’s rumored relationship
Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.
By Peter Adams • Oct. 3, 2023 -
Retrieved from Android Authority on October 03, 2023
Sociable: TikTok experiments with ad-free subscriptions
The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions.
By Andrew Hutchinson • Oct. 3, 2023 -
Courtesy of Heinz
Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment
To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours.
By Chris Kelly • Sept. 28, 2023 -
Retrieved from Meta on September 28, 2023
ColumnSociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership
A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.
By Andrew Hutchinson • Sept. 28, 2023 -
Courtesy of Grubhub
Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.
By Sara Karlovitch • Sept. 26, 2023 -
Courtesy of Fruit of the Loom
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.
By Peter Adams • Sept. 26, 2023 -
Courtesy of Pinterest
Pinterest focuses on possibility in new global ad push
New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London.
By Sara Karlovitch • Sept. 25, 2023 -
Retrieved from Radu Oncescu/Twitter on September 22, 2023
ColumnSociable: TikTok explores partnership with Google to drive search traffic
The new experiment has seen some users shown Google search panels within TikTok search results.
By Andrew Hutchinson • Sept. 22, 2023 -
Wavebreakmedia via Getty Images
Brand interactions evolve on social media: Here’s what the numbers say
If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.
By Sara Karlovitch • Sept. 22, 2023
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