United Airlines sees 140% increase in negative social chatter after dog dies on flight

The brand continues to be the most talked-about airline on social media, dominating 89% of the conversation. 

By Erica Sweeney • March 15, 2018

Dos Equis tries to keep things 'Interesante' without Most Interesting Man

A new campaign encourages beer drinkers to embellish their own feats, and is supported with digital, social and out-of-home activations.

By Erica Sweeney • March 15, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Kingsford Charcoal celebrates MLB Opening Day's return with interactive digital experience

"Backyard All-Stars" lets fans apply the voice of famous announcers to videos of themselves swinging for the fences.

By Erica Sweeney • March 15, 2018

Macy's hacks Instagram's Live Share for spring campaign

Influencers will style an article of clothing and then challenge another influencer to re-style it using a new feature that enables simultaneous live streaming. 

By Erica Sweeney • March 14, 2018

Advertisers, get off your agency's back!

Agency-client relationships need transparency, agility and autonomy to deliver great work, writes Agency Mania Solutions's Bruno Gralpois.

By Bruno Gralpois • March 14, 2018

John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon

The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes. 

By Erica Sweeney • March 13, 2018

Snapchat promotes third-party AR lenses in bid to foster influencer community

However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts. 

By Erica Sweeney • March 13, 2018

Sabra hummus taps customer feedback for new 'Feel Good Food' jingle

Jingles have fallen out of favor with advertisers, but the brand is supporting the effort with trendier tactics including extra-short video and experiential marketing. 

By Erica Sweeney • March 13, 2018

Facebook secures rights to live stream 25 MLB games

The deal includes in-game elements created for watching, sharing and interacting on Facebook, as well as on-demand highlight packages and recaps for each team. 

By Erica Sweeney • March 12, 2018

Facebook pilots AR experiences linked to real-world location markers

A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month. 

By Erica Sweeney • March 12, 2018

Study: 34% of Gen Zers are leaving social media

The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.

By Erica Sweeney • March 12, 2018

For L'Oreal and Home Depot, AI quickly becomes table stakes

Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.

By Peter Adams • March 11, 2018

Experiences will drive biggest purchases for 54% of millennial women, study finds

Forty-seven percent of women born between 1982 and 2000 know their favorite brand's origin story.

By Erica Sweeney • March 9, 2018

Lexus crafts 3-D art installation from fan love letters

A 60-second video features real customers reading their notes of thanks as a craftsman folds and hangs them into a 16 foot "perceptual" art piece. 

By Erica Sweeney • March 9, 2018

Study: Facebook grabs 46% of digital video ads, topping YouTube

Issues with platform fit persist, however, as about 75% of marketers simply adapt their TV spots for digital video efforts, disregarding factors like length. 

By Erica Sweeney • March 9, 2018

BBDO New York launches campaign to redefine the word 'woman'

The effort includes an online petition asking people to shine a light on problematic dictionary definitions that feature terms like "servant" and "prostitute."

By Erica Sweeney • March 9, 2018

McDonald's logo flip stunt for International Women's Day falls flat

The fast-food giant spun its iconic Golden Arches around for the first time to a "W" and swiftly earned criticism online.

By Peter Adams • March 8, 2018

Kellogg's celebrates National Cereal Day with NYC bash featuring Hailee Steinfeld

The New Year's Eve-styled party included refreshments like a Loopy Froot Loops Cocktail, and Kellogg's is posting its recipes online so fans can create and share their own. 

By Erica Sweeney • March 7, 2018

Disney, Accenture partner to prototype next-generation entertainment experiences

Fjord, the consultancy's design and innovation unit, will work with Disney's StudioLAB to develop immersive entertainment using AI, IoT and other emerging technologies. 

By Erica Sweeney • March 7, 2018

Pepsi rides World Cup excitement with push featuring 5 soccer stars

With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.

By Erica Sweeney • March 7, 2018

Wendy's grills McDonald's on Twitter for #NationalFrozenFoodDay

With the stunt, Wendy's might recognize that its usual arsenal of insults could soon run dry, as McDonald's plans to introduce more fresh beef to its menu.

By Erica Sweeney • March 7, 2018

Oreo and Shaq celebrate their shared birthdays with OOH, social video campaign

The Snack Shaq playhouse pop-up at Atlantic Station had a customized sunroom allowing the 7 foot 1 inch former NBA player to peek out of the top.

By Erica Sweeney • March 7, 2018

Report: Facebook offers brand-safe video ad buys for $750K

Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.

By Erica Sweeney • March 6, 2018

Study: Gen Z females appreciate relevant digital ads more than millennial moms

Those in the younger demographic — some of whom are becoming moms for the first time — are also more anxious and value spontaneity at a higher rate.

By Erica Sweeney • March 6, 2018

Snickers teams with WWE on YouTube series, Instagram Story for WrestleMania

Wrestling superstars will appear in the candymaker's "You're Not You When You're Hungry" campaign to be shared on WWE's digital and social channels.

By Erica Sweeney • March 6, 2018