Social Media: Page 152
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Deep Dive
How Indochino custom fits landing pages to drive foot traffic
The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.
By Dianna Christe • March 5, 2018 -
Opinion
Is social media encouraging brands to become more political?
Lessons for marketers from #BoycottNRA and the age of hashtag activism, according to Stephanie Newby, CEO of Crimson Hexagon.
By Stephanie Newby • March 2, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Carl's Jr. puts fans and naysayers in the spotlight with #TheThickies Twitter awards
Categories include the likes of Best Food Selfie and Best Hater, with winners to be announced on March 4 — the same day as the Oscars.
By Erica Sweeney • March 2, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
Deep Dive
Is activist advertising the new frontier?
Increasingly, retail marketers are taking a stance on social and political issues — and scoring customers in the meantime. Here's who's doing it best.
By Cara Salpini • March 1, 2018 -
Facebook repudiates claims that Trump campaign paid lower rates for polarizing ads
The president's director of digital operations during the 2016 campaign recently boasted about gaming Facebook's auction-based system to drive down rates, a claim now being disputed by the social media giant.
By Erica Sweeney • Feb. 28, 2018 -
Deep Dive
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
By Peter Adams • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
Johnnie Walker debuts Jane Walker label for Women's History Month
The Diageo-owned brand is donating $1 for every bottle of the product sold to organizations that champion women's causes.
By Erica Sweeney • Feb. 27, 2018 -
Razor disruptor Harry's examines what makes a man in new short film
The effort looks to challenge traditional notions of masculinity through the story of a boy teaching an alien about what defines manhood.
By Erica Sweeney • Feb. 27, 2018 -
Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows
Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers.
By Erica Sweeney • Feb. 27, 2018 -
Skippy puts a smooth spin on 'Uptown Funk' for new national ad campaign
The full effort, created with BBDO Minneapolis, includes six-second digital video ads and TV spots that showcase a new product.
By Erica Sweeney • Feb. 27, 2018 -
Delta, American Airlines and other brands sever ties with the NRA
In a statement, the NRA called the companies' actions a "shameful display of political and civic cowardice."
By Erica Sweeney • Feb. 26, 2018 -
Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones
The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them.
By Erica Sweeney • Feb. 26, 2018 -
Study: Digital, TV drove 10.8% growth in US advertising last month
Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory.
By Erica Sweeney • Feb. 26, 2018 -
Opinion
3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on
Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up.
By Brett Hyman • Feb. 23, 2018 -
Facebook streamlines and clarifies Ads Manager metrics
The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives.
By Erica Sweeney • Feb. 23, 2018 -
Lime-A-Rita opens social media advice column run by brand characters
The Ritas, three "legendary ladies," will answer questions on Instagram, Facebook and Twitter, with a popular contestant from "The Bachelor" getting first dibs.
By Erica Sweeney • Feb. 23, 2018 -
Opinion
How to still succeed with Facebook video marketing following the News Feed update
Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.
By Paul Casinelli • Feb. 22, 2018 -
YouTube pulls Parkland shooting conspiracy video that reached No. 1 on Trending
The video, which misidentified a student survivor as a paid actor, was at the top of the popular section for several hours before being removed by the platform.
By Erica Sweeney • Feb. 22, 2018 -
McDonald's dips into podcasts for another Szechuan sauce promo
A new shipment of the sauce arrives in some locations tomorrow while a three-episode "investigative" podcast examines how October's promotion turned into a melee.
By Natalie Black (Koltun) • Feb. 21, 2018 -
Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Mountain Dew partners with Kevin Hart in year-long 360-degree push
The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour.
By Erica Sweeney • Feb. 20, 2018
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