Social Media: Page 151
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TradeStation's barbershop pop-up features blue hair, trading competition
The online brokerage firm hopes to grab the attention of those passing through NYC's Oculus train station with an experience that offers a chance to get a fresh look.
By Erica Sweeney • March 27, 2018 -
YouTube TV signs on as first-ever presenting sponsor for NBA Finals
Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are.
By Erica Sweeney • March 27, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Tumi takes new luggage line around the world in short film starring Alexander Skarsgard
The James Bond-esque video features scenic views of destinations ranging from Italy to Mongolia, where each stop highlights one of the Tumi Latitude suitcase's qualities
By Erica Sweeney • March 27, 2018 -
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018 -
NBA lets some fans stream a live game's final quarter for 99 cents
Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.
By Erica Sweeney • March 26, 2018 -
Google will support non-targeting ads for GDPR compliance
A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.
By Erica Sweeney • March 26, 2018 -
Old Spice fits a full-size scented paper blazer into GQ print ad
The campaign developed by Wieden + Kennedy promotes the brand's new Red Collection and pokes fun at traditional fragrance marketing.
By Erica Sweeney • March 26, 2018 -
Facebook backlash intensifies even as Zuckerberg apologizes in full-page ad
More brands distanced themselves from the social media giant, which is trying to regain control of the narrative.
By Erica Sweeney • March 26, 2018 -
Home Depot expands 'Shop the Look' with Pinterest
The hardware chain added more than 100,000 shoppable home décor products to the platform.
By Robert Williams • March 23, 2018 -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
Column
Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
Facebook puts data privacy burden on developers, but Mozilla still pulls ads
Mark Zuckerberg yesterday outlined steps the social media giant will take to better safeguard users' data. Mozilla wasn't impressed.
By Chantal Tode , Erica Sweeney • March 22, 2018 -
H&M and Crocs dance into spring with star-studded campaigns
The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.
By Erica Sweeney • March 22, 2018 -
Chipotle taps former Taco Bell exec as CMO
At the Yum Brands chain, Chris Brandt oversaw the type of digital initiatives — including the Taco Bell mobile app — that Chipotle wants to focus more on.
By Erica Sweeney • March 21, 2018 -
Report: Facebook faces FTC probe over handling of user data
The social giant's rough week continues, as CEO Mark Zuckerberg and COO Sheryl Sandberg were also reportedly absent for an internal briefing about its role in the Cambridge Analytica scandal.
By Erica Sweeney • March 21, 2018 -
EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016.
By Erica Sweeney • March 20, 2018 -
Facebook pilots Patreon-like program to support creator community
One of two new monetization tools lets fans pay their favorite creators on a monthly basis to earn access to exclusive content and badges.
By Erica Sweeney • March 20, 2018 -
Deep Dive
Purpose takes center stage for PepsiCo, Stella Artois at SXSW
Both companies are thinking about values-based marketing in less piecemeal terms as young consumers demand their brands stand for something, with successful results.
By Peter Adams • March 19, 2018 -
Travel Oregon looks to lure visitors with lushly animated 'Only Slightly Exaggerated' campaign
A fantastical 90-second short is supported by immersive content, GIFs and additional animations focused on the state's seven tourism regions.
By Erica Sweeney • March 19, 2018 -
Massachusetts AG opens investigation into Facebook, Cambridge Analytica
Facebook announced last week it suspended the firm and some of those tied to it for misusing its user data to support Donald Trump's presidential campaign.
By Erica Sweeney • March 19, 2018 -
'Bridezillas' pop-up museum boosts WE tv social engagement by 178%
Among the content generated from the experience, 60% came from Instagram, and the total effort earned the network 800 million impressions.
By Erica Sweeney • March 19, 2018 -
Wendy's urges fans to pick #TeamFresh for March Madness offers and swag
In addition to the interactive challenge on social, the chain is activating its sponsorship via its mobile app, first-ever streetwear collection and a food truck.
By Erica Sweeney • March 16, 2018 -
Tostitos wants people to hang out more or become 'Van Dammed'
A new campaign featuring the '80s and '90s action star uses humor to criticize being asocial, including through six- and 15-second ads.
By Erica Sweeney • March 16, 2018 -
Tommy Hilfiger puts Gigi Hadid behind the wheel with Formula One racer
Lewis Hamilton, regarded as one of the world's best drivers and a major social media presence, is the brand's new menswear ambassador.
By Erica Sweeney • March 16, 2018 -
MGM's digital #WarGames series lets viewers shape stories
The six-episode show is an interactive, updated version of the studio's 1983 film that lets viewers interact with and influence content.
By Erica Sweeney • March 15, 2018
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