Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016

Snapchat, Foursquare team up for better targeted geofilters

The video messaging app can now sell ads that hone in on hyper-specific locations.

By David Kirkpatrick • Nov. 16, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Report: Snap Inc. files confidentially for IPO

The news follows months of speculation that a public stock offering was in the works for Snapchat's parent. 

By David Kirkpatrick • Nov. 16, 2016

Facebook testing multi-product retail ads in news feeds

New ad formats show the social media site taking another step toward being an all-purpose shopping platform. 

By Dan O'Shea • Nov. 16, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Following election, Facebook, Google grapple with bad news sites

Facebook in particular has received flak for promoting false stories that might've bolstered Trump's campaign. 

By David Kirkpatrick , Peter Adams • Nov. 15, 2016

Macy's taps social media to spread the Santa spirit

The campaign is an attempt by the retailer to counteract some of the negativity on the internet. 

By David Kirkpatrick • Nov. 15, 2016

Facebook acquires link tracking firm CrowdTangle

The partnership could help publishers better understand how links to their content are shared on Facebook.

By David Kirkpatrick • Nov. 14, 2016

Instagram is getting live video

After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content. 

By David Kirkpatrick • Nov. 14, 2016

Are Snapchat's Spectacles more than just a 'toy'?

The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.

By Peter Adams • Nov. 14, 2016

Febreze refreshes '#12Stinks of Christmas' campaign with hip hop video

The lighthearted holiday effort returns with hip hop legend Doug E. Fresh and Doug the Pug.

By David Kirkpatrick • Nov. 11, 2016

UPDATE: Facebook disables race-based exclusion targeting for housing ads

The social media giant bows to growing pressure over ads targeted based on "ethnic affinities."

By Hallie Busta • Nov. 11, 2016

Study: Values not money motivate influencers

Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.

By David Kirkpatrick • Nov. 11, 2016

Instagram's Stories adds deep links, becomes more shareable

The service, which is often seen as a blatant Snapchat clone, becomes more distinctive through three new features. 

By David Kirkpatrick • Nov. 11, 2016

IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion

The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones. 

By Chantal Tode • Nov. 11, 2016

Facebook's new Flash video app is latest attempt to copy Snapchat

The standalone ephemeral video messenger launched in Brazil, with a few distinct features. 

By David Kirkpatrick • Nov. 10, 2016

ANA: Ad industry's tax burden could increase under Trump

Possible tax changes under the new regime could end the immediate write-off of advertising expenses.

By David Kirkpatrick • Nov. 10, 2016

Pinterest adds partners to enhance marketing program

New measurement and audience firms sign on to help make the platform more advertiser-friendly. 

By David Kirkpatrick • Nov. 10, 2016

Facebook introduces News Feed ads and sponsored messages for Messenger

Marketers will be able to tie the main platform directly to conversations with chatbots.

By David Kirkpatrick • Nov. 9, 2016

Is Facebook going after LinkedIn?

A new jobs page on Facebook might be trying to take a bite out of the Microsoft-owned networking service.

By David Kirkpatrick • Nov. 9, 2016

Snapchat extends AR capabilities through 'world lenses'

The platform's virtual filters move further beyond the selfie space.

By David Kirkpatrick • Nov. 9, 2016

Google parent invests in Snap Inc., Airbnb

Alphabet's financial stake in Snapchat might signal a defensive move against Facebook.  

By David Kirkpatrick • Nov. 8, 2016

Report: Facebook Messenger toying with Instant Games

The app takes another step beyond just being a chat service. 

By David Kirkpatrick • Nov. 8, 2016

With FTC cracking down, how should brands approach influencer marketing?

The appeal of tie-ins with social media bigwigs is clear, but the threat of heavy sanctions makes developing proper disclosure practices essential.     

By David Kirkpatrick • Nov. 8, 2016

Study: Retailers abandon generic mobile coupons during the holidays

Shoppers could see fewer coupons and more targeted ads this gift-giving season.

By David Kirkpatrick • Nov. 8, 2016