Social Media: Page 187
-
Facebook allows celebrities to share branded content — with some caveats
Athletes, musicians and other influencers can push promotions, assuming they line up with recent policy changes.
By David Kirkpatrick • Oct. 27, 2016 -
Is Snapchat's elimination of autoplay hurting marketers?
The app cut the feature a couple of weeks ago following user complaints.
By David Kirkpatrick • Oct. 27, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Staples, Weather Company join the conversation with IBM Watson
More brands explore leveraging AI tech to engage consumers.
By David Kirkpatrick • Oct. 26, 2016 -
Deep Dive
Live streaming video: How marketers can pick the right platform
In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.
By David Kirkpatrick • Oct. 26, 2016 -
Snapchat and the NBA reup deal, aim to triple content
The renewed contract will bring more branded Live Stories, custom bitmojis and selfie filters.
By David Kirkpatrick • Oct. 26, 2016 -
Report: Twitter may lay off up to 8% of its workforce this week
Some 300 employees could be let go before the release of its Q3 earnings.
By Peter Adams • Oct. 25, 2016 -
Under Armour goes digital-first for new Curry 3 shoe campaign
The effort taps Snapchat and YouTube for pivotal roles in content distribution.
By David Kirkpatrick • Oct. 25, 2016 -
Youth-targeted influencer marketing earns ire of advocacy groups
Some organizations are lobbying the FTC for more stringent regulations.
By David Kirkpatrick • Oct. 24, 2016 -
Facebook optimizes news feed for network connection speed
For marketers this means providing content — from text-based messaging to video — based on how strong of a digital connection an audience is likely to have.
By David Kirkpatrick • Oct. 24, 2016 -
PBS produces first-ever Snapchat-native documentaries
Two new shorts were created specifically for the app.
By David Kirkpatrick • Oct. 21, 2016 -
Snapchat might shift its publisher ad model
The change would provide media partners with a licensing fee while the platform would sell ads itself.
By David Kirkpatrick • Oct. 21, 2016 -
'Rocky Horror' goes live with TV Snap activations
The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.
By David Kirkpatrick • Oct. 21, 2016 -
Deep Dive
Is your social media strategy more Trump or Clinton?
Marketing Dive spoke with four experts about what marketers can learn from the presidential candidates' approach to Twitter and other platforms.
By David Kirkpatrick • Oct. 20, 2016 -
Pinterest's Pin Collective to match brands, influencers
The new "creative ecosystem" aims to make the platform more marketer-friendly.
By David Kirkpatrick • Oct. 20, 2016 -
Facebook boosts nearby recommendations to help users 'get things done'
New features include an improved Events bookmark and ways to transact with local businesses.
By David Kirkpatrick • Oct. 20, 2016 -
Facebook's push campaigns come out of beta
Any marketer can now leverage Facebook Analytics for Apps to send push and in-app notifications.
By David Kirkpatrick • Oct. 19, 2016 -
Facebook Live adds audience-building tools
The new API is a response to publisher demands for a better way to reach viewers.
By David Kirkpatrick • Oct. 19, 2016 -
Twitter scoops up a VR manager — will 360 degree video follow?
The controversial co-founder and former CEO of AngelHack will reportedly help run the site’s immersive video efforts.
By Peter Adams • Oct. 19, 2016 -
Study: 80% of top 20 loyalty brands are digital
A significant shift is taking place as traditional marketers lose ground.
By Chantal Tode • Oct. 18, 2016 -
Red Robin gets an 'unlikely partnership' with new multi-channel effort
The dining chain signs on with Onion Labs as part of its recently launched "Let's Burger" campaign.
By David Kirkpatrick • Oct. 18, 2016 -
Google struggles with accreditation for mobile web metrics
Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem.
By David Kirkpatrick • Oct. 17, 2016 -
Facebook plugs into TV streaming
New tech will allow users to stream the social media company's video directly onto their televisions.
By David Kirkpatrick • Oct. 17, 2016 -
Salesforce officially turns away from potential Twitter bid
CEO Marc Benioff says the social media site is not the “right fit.”
By Peter Adams • Oct. 14, 2016 -
Facebook to score Audience Network publishers for ad pricing
The idea is to ensure advertisers get their money’s worth.
By David Kirkpatrick • Oct. 14, 2016 -
McDonald's beefs up social media staff to target youth market
Social expansion follows research showing only 20% of millennials have tried a Big Mac.
By David Kirkpatrick • Oct. 14, 2016
Previous
