Social Media: Page 186
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Instagram's Stories adds deep links, becomes more shareable
The service, which is often seen as a blatant Snapchat clone, becomes more distinctive through three new features.
By David Kirkpatrick • Nov. 11, 2016 -
IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion
The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones.
By Chantal Tode • Nov. 11, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook's new Flash video app is latest attempt to copy Snapchat
The standalone ephemeral video messenger launched in Brazil, with a few distinct features.
By David Kirkpatrick • Nov. 10, 2016 -
ANA: Ad industry's tax burden could increase under Trump
Possible tax changes under the new regime could end the immediate write-off of advertising expenses.
By David Kirkpatrick • Nov. 10, 2016 -
Pinterest adds partners to enhance marketing program
New measurement and audience firms sign on to help make the platform more advertiser-friendly.
By David Kirkpatrick • Nov. 10, 2016 -
Facebook introduces News Feed ads and sponsored messages for Messenger
Marketers will be able to tie the main platform directly to conversations with chatbots.
By David Kirkpatrick • Nov. 9, 2016 -
Is Facebook going after LinkedIn?
A new jobs page on Facebook might be trying to take a bite out of the Microsoft-owned networking service.
By David Kirkpatrick • Nov. 9, 2016 -
Snapchat extends AR capabilities through 'world lenses'
The platform's virtual filters move further beyond the selfie space.
By David Kirkpatrick • Nov. 9, 2016 -
Google parent invests in Snap Inc., Airbnb
Alphabet's financial stake in Snapchat might signal a defensive move against Facebook.
By David Kirkpatrick • Nov. 8, 2016 -
Report: Facebook Messenger toying with Instant Games
The app takes another step beyond just being a chat service.
By David Kirkpatrick • Nov. 8, 2016 -
Deep Dive
With FTC cracking down, how should brands approach influencer marketing?
The appeal of tie-ins with social media bigwigs is clear, but the threat of heavy sanctions makes developing proper disclosure practices essential.
By David Kirkpatrick • Nov. 8, 2016 -
Study: Retailers abandon generic mobile coupons during the holidays
Shoppers could see fewer coupons and more targeted ads this gift-giving season.
By David Kirkpatrick • Nov. 8, 2016 -
Vine might not be dead yet
Parent company Twitter is reportedly vetting multiple companies interested in acquiring the app.
By Peter Adams • Nov. 7, 2016 -
Can Snapchat beat Facebook in app install ads?
Snapchat is about to make a big push into the hot format for digital spending.
By David Kirkpatrick • Nov. 7, 2016 -
Facebook tunes in for TV ads
The company is testing selling spots to set-top boxes.
By David Kirkpatrick • Nov. 7, 2016 -
A WhatsApp hidden feature looks a lot like Snap stories
The most recent public beta for the messaging app reportedly conceals a familiar-looking "Status" option.
By David Kirkpatrick • Nov. 7, 2016 -
Periscope gets presidential with selfie masks
Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.
By David Kirkpatrick • Nov. 7, 2016 -
BuzzFeed News to stream election night coverage on Twitter
The exclusive live broadcast might last up to five hours.
By David Kirkpatrick • Nov. 4, 2016 -
Facebook eclipses 1B daily active users on mobile
Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.
By David Kirkpatrick • Nov. 3, 2016 -
Deep Dive
What Twitter's uncertain future means for marketers
Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings.
By Peter Adams • Nov. 2, 2016 -
Facebook faces class action suit over inflated video metrics
The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.
By David Kirkpatrick • Nov. 2, 2016 -
Twitter launches two new chatbot services
Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now.
By Peter Adams • Nov. 1, 2016 -
Shoppable photos coming soon to Instagram
With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.
By Peter Adams • Nov. 1, 2016 -
Gen Z, millennials find Snapchat 'cooler' than Instagram
A survey shows young demos aren't fans of marketing on the apps.
By David Kirkpatrick • Nov. 1, 2016 -
Reddit introduces basic interest ad targeting
Marketers can better optimize based on subreddit activity.
By David Kirkpatrick • Oct. 31, 2016
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