Social Media: Page 185
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Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
Bud Light bridges digital, in-store experiences with new Super Bowl promo
Fans who find one of 37,000 gold cans can win a prize.
By David Kirkpatrick • Nov. 28, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Questions linger over how much ad revenue fake news generates for Facebook
Data from BuzzFeed News found pre-election fake news stories often received more attention than editorial from legitimate sites.
By David Kirkpatrick • Nov. 28, 2016 -
Express taps influencers for holiday inspiration
The clothing retailer assembles a group of brand ambassadors it’s calling “Expressionists.”
By Peter Adams • Nov. 23, 2016 -
Google and Good team up for digital-first music festival
GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance.
By David Kirkpatrick and Chantal Tode • Nov. 23, 2016 -
Facebook is testing real-time ads to promote live video broadcasts
The social media giant is putting a number of resources into making live video streaming a success.
By David Kirkpatrick • Nov. 23, 2016 -
Pew: Election tracking via social media more than doubled this year
TV remains the most popular way to track election results, but digital channels including social media are on the rise.
By David Kirkpatrick • Nov. 22, 2016 -
Instagram Stories integrates live video
Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth
By Peter Adams • Nov. 21, 2016 -
Zuckerberg commits to fixing Facebook's fake news problem
The CEO outlined several steps the social media giant is taking to address misinformation shared by users.
By David Kirkpatrick • Nov. 21, 2016 -
Facebook winds down ad serving on Atlas, will boost measurement focus
The move reduces competition for Google’s DoubleClick.
By Chantal Tode • Nov. 18, 2016 -
Subaru hopes to 'Share the Love' with musical Snapchat lenses
Users' facial expressions and movements trigger the campaign theme song.
By David Kirkpatrick • Nov. 18, 2016 -
Facebook nabs facial image firm FacioMetrics
The acquisition bolsters the social media giant's already impressive facial recognition capabilities.
By David Kirkpatrick • Nov. 18, 2016 -
Facebook issues extensive apology as more metrics mistakes surface
The company is taking a number of steps to fix its growing list of measurement issues.
By Chantal Tode • Nov. 16, 2016 -
Twitter NBA live programming nets first big advertisers
Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.
By Peter Adams • Nov. 16, 2016 -
Snapchat, Foursquare team up for better targeted geofilters
The video messaging app can now sell ads that hone in on hyper-specific locations.
By David Kirkpatrick • Nov. 16, 2016 -
Report: Snap Inc. files confidentially for IPO
The news follows months of speculation that a public stock offering was in the works for Snapchat's parent.
By David Kirkpatrick • Nov. 16, 2016 -
Facebook testing multi-product retail ads in news feeds
New ad formats show the social media site taking another step toward being an all-purpose shopping platform.
By Dan O'Shea • Nov. 16, 2016 -
GroupM reorganizes, putting data at the core of targeting and buying
The new Platform Services practice is intended to help marketers find the right audience.
By Chantal Tode • Nov. 15, 2016 -
Following election, Facebook, Google grapple with bad news sites
Facebook in particular has received flak for promoting false stories that might've bolstered Trump's campaign.
By David Kirkpatrick , Peter Adams • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign is an attempt by the retailer to counteract some of the negativity on the internet.
By David Kirkpatrick • Nov. 15, 2016 -
Facebook acquires link tracking firm CrowdTangle
The partnership could help publishers better understand how links to their content are shared on Facebook.
By David Kirkpatrick • Nov. 14, 2016 -
Instagram is getting live video
After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content.
By David Kirkpatrick • Nov. 14, 2016 -
Are Snapchat's Spectacles more than just a 'toy'?
The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.
By Peter Adams • Nov. 14, 2016 -
Febreze refreshes '#12Stinks of Christmas' campaign with hip hop video
The lighthearted holiday effort returns with hip hop legend Doug E. Fresh and Doug the Pug.
By David Kirkpatrick • Nov. 11, 2016 -
UPDATE: Facebook disables race-based exclusion targeting for housing ads
The social media giant bows to growing pressure over ads targeted based on "ethnic affinities."
By Hallie Busta • Nov. 11, 2016
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