Rio Olympics' digital streams surpass combined total of last two games

While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.

By David Kirkpatrick • Aug. 15, 2016

Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016

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Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Report: Instagram's direct response ads haven't fully taken off with marketers

Facebook's dominance in the space has cast a long shadow over Instagram's efforts. 

By David Kirkpatrick • Aug. 12, 2016

Why the Olympics' social media blackout doesn't make much sense

The Olympics are a ready-made real-time marketing event like the Super Bowl, but brands that aren’t official Olympic sponsors can't participate. 

By David Kirkpatrick • Aug. 12, 2016

Adblock Plus cracks code on Facebook's new workaround for ad blockers

Just two days after Facebook launched its new "ad block-proof" way of serving ads, the leading ad blocking company has dealt the social media platform a big blow.

By David Kirkpatrick • Aug. 11, 2016

Facebook changes news feed algorithm to prioritize 'personally informative' stories

The latest update comes only a month-and-a-half after it changed the algorithm to emphasize posts from users' friends and family, a move that inherently de-emphasized posts from publishers and brands.

By David Kirkpatrick • Aug. 11, 2016

Pinterest launches new performance-based ad pricing model

The social platform is changing its advertising model by allowing marketers to bid on inventory via auction, a shift away from selling ads at a fixed price.

By David Kirkpatrick • Aug. 11, 2016

Snapchat increases number of ads users will see in Stories

While opening up its platform to more advertising, Snapchat aims to avoid frustrating users by capping the number of ads they see at three per day.

By David Kirkpatrick • Aug. 11, 2016

Study: 25% of influencers are asked to not disclose paid posts

The study on influencer/brand relationships comes at a time when the FTC is actively cracking down on disclosures of paid content on social media.

By David Kirkpatrick • Aug. 11, 2016

Pokemon Go led to over 1B interactions on Facebook and Instagram in July

The mobile augmented reality game and viral sensation dominated social chatter over the last month. 

By David Kirkpatrick • Aug. 10, 2016

P&G cuts back on Facebook ad targeting

The world's largest advertiser will keep spending the same amount on Facebook advertising, but found its strategy was too narrow and is instead opting for broader reach. 

By David Kirkpatrick • Aug. 10, 2016

Facebook takes on ad blocking by disguising ads and giving users more control

The social media platform has the reach with users and the authority with advertisers to find potential solutions to ad blocking.

By David Kirkpatrick • Aug. 10, 2016

Twitter opens Moments to influencers and brands

The curated tweets section of Twitter has previously been limited to its internal curation team, but the company is now hoping crowdsourcing could help the feature take off with users. 

By David Kirkpatrick • Aug. 10, 2016

NBC sees strong Olympics viewership for digital streams

The network's traditional TV broadcast may have taken a hit over tape delays and ad interruptions, but its digital live streams boast positive numbers.

By David Kirkpatrick • Aug. 9, 2016

NBCUniversal plans mini-TV shows for Snapchat

The media company wants to reach Snapchat’s mobile audience and reimagine its TV franchises for the digital generation.

By David Kirkpatrick • Aug. 9, 2016

FTC cracking down on disclosures in paid influencer posts

While the agency previously issued guidelines on native ads and social media disclosures, it plans to get more serious about enforcement.

By David Kirkpatrick • Aug. 9, 2016

Publishers' organic reach on Facebook has dropped 52% since 2015

Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.

By David Kirkpatrick • Aug. 8, 2016

Instagram Stories taps Facebook data for feed algorithm

Based on engagement data from Facebook and Instagram, the algorithm will order Stories according to how likely users are to check them out. 

By David Kirkpatrick • Aug. 8, 2016

Pinterest to launch native video tool

Retailers will soon be able to create how-to videos that provide tips and show off products to potential shoppers.

By Corinne Ruff • Aug. 5, 2016

Facebook, Twitter launch new tools for users to enjoy the Olympics

While users will flock to social media to enjoy the weeks-long real-time event, marketers should be careful not to run afoul of the U.S. Olympic Committee's regulations. 

By David Kirkpatrick • Aug. 5, 2016

Twitter's new ad format incentivizes users to tweet about brands

The company is building on its conversational ads by launching a new “Instant Unlock Card” feature worldwide that offers users exclusive content — if they tweet about a brand first.

By David Kirkpatrick • Aug. 5, 2016

Facebook to offer new 'shop' section on brand Pages

New sections are expected to be available for all brands in the coming weeks.

By David Kirkpatrick • Aug. 5, 2016

Facebook rolls out new ad-free Pages for brands

The new design brings desktop Pages more in line with the mobile experience, providing brands with a call-to-action button under the profile image and an upgraded tab navigation.

By David Kirkpatrick • Aug. 5, 2016

Report: Snapchat influencers start disclosing sponsored posts

While Snapchat doesn’t have any rules about disclosures, many content creators are starting to follow the paid social media guidelines set forth by the FTC.

By David Kirkpatrick • Aug. 4, 2016

NFL becomes first pro sports league to get Snapchat Discover channel

Social media companies are striking deals with pro sports leagues, hoping they can attract fans by becoming important second-screen activities before, during and after games.

By David Kirkpatrick • Aug. 4, 2016