Social Media: Page 195
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New patent reveals Snapchat may use image recognition technology for ad targeting
The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.
By David Kirkpatrick • July 18, 2016 -
Facebook gives live video streamers the power to restrict their audience
Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.
By David Kirkpatrick • July 18, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
New data shows how Facebook and Instagram users are different
Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users.
By David Kirkpatrick • July 15, 2016 -
Facebook brings Instant Articles to Messenger app
The social media giant's addition of Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared.
By David Kirkpatrick • July 15, 2016 -
Report: Retailers will soon be able to sponsor Pokemon Go locations
Although sponsorship deals haven't been officially announced, some techies have discovered evidence in Pokemon Go's code that McDonald’s has forged such a partnership.
By Daphne Howland • July 14, 2016 -
Study: 63% of marketers plan to spend more on video in 2017
Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.
By David Kirkpatrick • July 14, 2016 -
Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook
Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.
By David Kirkpatrick • July 14, 2016 -
#PrimeDayFail: Amazon faces social media backlash after shopping cart snafus
Many Amazon Prime subscribers hoping to score deals and discounts took to Twitter to complain about “add to cart fail” messages generated when they attempted to purchase sale-priced items.
By Jason Ankeny • July 13, 2016 -
Report: Facebook tests new desktop brand Pages without ads
Facebook has been testing a new look for its brand Pages on desktop, including an ad-free version that gets rid of the usual right hand column filled with ads.
By David Kirkpatrick • July 13, 2016 -
Instagram adds Buffer support
Using Buffer, users can now schedule posts in advance and track analytics.
By David Kirkpatrick • July 13, 2016 -
Twitter's data platform unlocks Audience API for all brands
The move makes it easier for marketers to obtain interest and demographic data on users who view their tweets or visit their website.
By David Kirkpatrick • July 13, 2016 -
Social media marketers' biggest challenge? Measuring ROI
When it comes to social media, marketers have found it notoriously difficult to truly understand the bang they get for their buck.
By David Kirkpatrick • July 13, 2016 -
Twitter reaches deal to live stream Democratic, Republican conventions
With the CBS News deal, Twitter continues to bolster its presence in live video streaming.
By David Kirkpatrick • July 12, 2016 -
Warner Bros. settles FTC charges of deceptive social influencer marketing
The charges were for failing to disclose that it had paid for sponsored social content for a new game release.
By David Kirkpatrick • July 12, 2016 -
Do you need sound for videos on social media?
Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively.
By David Kirkpatrick • July 11, 2016 -
Report: After NFL deal, Twitter in talks for more live sports video streams
After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode.
By David Kirkpatrick • July 11, 2016 -
Facebook is testing encrypted, disappearing messages
Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.
By David Kirkpatrick • July 11, 2016 -
Study: 40% of US mobile users are on Facebook Messenger
Facebook has become active in bringing marketing to Messenger with chatbots.
By David Kirkpatrick • July 8, 2016 -
Report: Advertisers never bought into Twitter Moments
Moments, Dick Costello's last major feature before his departure as CEO, never took off the way Twitter hoped it would.
By David Kirkpatrick • July 8, 2016 -
New Instagram feature blocks offensive comments on business pages
The automated tool doesn’t offer marketers very fine-tuned control over what gets blocked, but it is a very simple way to stop comment boards from getting out of control and casting a negative light over a brand’s page.
By David Kirkpatrick • July 8, 2016 -
Twitter debuts first live stream broadcast
In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.
By David Kirkpatrick • July 7, 2016 -
Snapchat's new 'Memories' feature allows users to save Snaps
While Snapchat was originally designed as a way to share photos and video that would disappear after 10 seconds, its latest feature fundamentally changes the ephemeral nature of the app.
By David Kirkpatrick • July 7, 2016 -
Research: Only 1% of Fortune 500 brands' Instagram interactions are comments
Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.
By David Kirkpatrick • July 7, 2016 -
Pinterest refocuses marketing strategy on search
The social network is actively courting marketing dollars ahead of its anticipated IPO.
By David Kirkpatrick • July 6, 2016 -
Older users are increasingly using Snapchat
While the uptick in older demographics will help Snapchat scale its audience, it could also alienate its coveted user base of teens.
By David Kirkpatrick • July 6, 2016
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