Study: Different demographics prefer different channels for customer service

While the under 25 year-old crowd prefers social media, those over 55 want to be contacted by phone.

By David Kirkpatrick • Aug. 26, 2016

Facebook pushes live video with prime mobile real estate

The live streaming video button has become front and center (and just a little to the left) on Facebook's mobile app for some users.

By David Kirkpatrick • Aug. 26, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

WhatsApp to share data with Facebook for ad targeting

In one fell swoop, Facebook has essentially added over one billion phone numbers into its user database.

By David Kirkpatrick • Aug. 26, 2016

Facebook testing autoplay mobile video with sound on

Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.

By David Kirkpatrick • Aug. 25, 2016

Twitter releases direct message button for websites

Twitter isn't the only social media platform that wants to become the go-to place for chatting with a business, with Facebook betting on its Messenger app.

By David Kirkpatrick • Aug. 25, 2016

Marketers can now create Facebook Slideshow ads on mobile

The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

By David Kirkpatrick • Aug. 24, 2016

Study: 25% of Instagram ads are now video

The increase comes as Facebook and Instagram are putting a growing emphasis on video ads. 

By David Kirkpatrick • Aug. 24, 2016

eMarketer forecasts Snapchat user base to grow 27% this year

While Snapchat has seen soaring user growth, it has been something of a challenge for marketers, at least until recently.

By David Kirkpatrick • Aug. 24, 2016

Kardashians accused of failing to disclose paid relationships in Instagram posts

The Kardashians may be the most high profile influencers to attract attention over allegedly not disclosing sponsorships in social media posts, but they are certainly not the first.

By David Kirkpatrick • Aug. 23, 2016

Facebook launches Lifestage, new social video app for teens

With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well. 

By David Kirkpatrick • Aug. 23, 2016

Twitter study shows feed experience makes video ads more memorable

The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.

By David Kirkpatrick • Aug. 22, 2016

Digital platforms took Olympics viewers and ad revenue away from TV broadcasters

Digital streaming and second screens have eaten into TV's Olympics dominance, with a growing number of consumers following the games on digital platforms. 

By David Kirkpatrick • Aug. 22, 2016

Report: Snapchat is eating Twitter's ad dollars, not Facebook's

While Facebook appears threatened by Snapchat's rapid growth, analysts see Snapchat as more of a direct challenger to Twitter than Facebook for ad dollars. 

By David Kirkpatrick • Aug. 19, 2016

Twitter rolls out 'quality filter' to all users

The new privacy settings allow all users to block tweets from random users and filter tweets from accounts Twitter has flagged for suspicious activity or low-quality content.

By David Kirkpatrick • Aug. 19, 2016

Instagram goes after Snapchat with curated video feature

The move comes as the social platforms fight to match each other's features.

By David Kirkpatrick • Aug. 18, 2016

NBC gets an Olympic-sized brand recognition bounce

According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..

By David Kirkpatrick • Aug. 18, 2016

Pinterest debuts native video ads

The move into video advertising comes as other major social platforms, such as Facebook, are betting big on video.

By Davide Savenije • Aug. 17, 2016

Study: US publishers see dramatic drop in Facebook referral traffic

Traffic to some sites has dropped as much as 50% from Q1 to Q2. 

By David Kirkpatrick • Aug. 17, 2016

Snapchat seeks TV content for Discover portal

Even though most Discover channels feature more magazine-like content right now, Snapchat is looking to bring more TV-like content to its app. 

By David Kirkpatrick • Aug. 17, 2016

eMarketer drops Twitter user growth forecast from 8% to 2%

Weak user growth continues to plague the social platform as it looks to turn itself around.

By David Kirkpatrick • Aug. 17, 2016

Report: Snapchat in talks to buy mobile search app Vurb

The company's move to expand its features comes at a time when Facebook and Instagram are taking steps to replicate aspects of Snapchat’s user experience.

By David Kirkpatrick • Aug. 17, 2016

Google drops Google+ Hangouts on Air in favor of YouTube Live

As the major social media platforms move into live streaming, Google+ is getting out of it.

By David Kirkpatrick • Aug. 16, 2016

Study: Marketers prefer social media over ad networks for digital video ads

The study suggests marketers prefer sharing video on social media over other ways of getting that message to consusers. 

By David Kirkpatrick • Aug. 16, 2016

Facebook puts 24-hour window on promotional Messenger bot messaging

Facebook allows bot-based marketing messaging on its Messenger app, but is working to refine the user experience — and new changes to the format reflect that goal.

By David Kirkpatrick • Aug. 16, 2016

Twitter rolls out Promoted Stickers

The company's latest ad format gives marketers the opportunity put advertising on the stickers that are part of images shared on the platform.

By David Kirkpatrick • Aug. 16, 2016