Twitter to kill off lead generation campaigns early next year

The company will shift its focus to improving other performance offerings. 

By Chantal Tode • Dec. 9, 2016

Facebook admits to flubbing more metrics, outlines potential fixes

Fixing the misallocation of data on Facebook Live could increase post reactions by 500%.

By Peter Adams • Dec. 9, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook rolls out app marketing tools for the holidays

With app downloads peaking around the holiday season, the social media giant wants to help marketers optimize their approach.

By David Kirkpatrick • Dec. 9, 2016

FCC under Trump could roll back some internet oversight

The Federal Communications Commission may take a radically different stance toward internet regulation starting next year. 

By David Kirkpatrick • Dec. 8, 2016

Snap Inc., Turner extend partnership with original shows, collaborative ad sales

Properties like Adult Swim and TBS are creating programming specifically for Snapchat.  

By Peter Adams • Dec. 8, 2016

Digital marketing's biggest wins and losses in 2016

This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.

By Chantal Tode • Dec. 8, 2016

Report: Is Anthony Noto the real person running Twitter?

The exec's role is expanding as he spearheads major initiatives like live streaming. 

By David Kirkpatrick • Dec. 7, 2016

Facebook previews pending new features including GIFs in comments

From location requests to AI-enabled photo albums, the next-gen functionality looks both user and marketer friendly. 

By David Kirkpatrick • Dec. 7, 2016

Report: WPP's ad spend on Snapchat reaches $70M

Facebook is worried about the competitor’s growth, per the CEO of the world's largest advertising company.

By Chantal Tode • Dec. 7, 2016

Disney, Twitter bring Star Wars marketing into theater lobbies

Social buzz for Rogue One gets a real world activation.   

By Peter Adams • Dec. 5, 2016

Report: Facebook Collections designed to curate news similar to Snapchat Discover

The new feature is the social network's latest attempt to address the growth in viral fake content.

By Chantal Tode • Dec. 5, 2016

Twitter gains new VP of product from Yes acquisition

Former Yes CEO Keith Coleman has filled the long-vacant key position.

By David Kirkpatrick • Dec. 5, 2016

Snapchat Discover's publisher views are down

Changes to where stories appear have reduced some viewership numbers by one-third. 

By David Kirkpatrick • Dec. 5, 2016

Twitter's role as second-screen leader is under attack

Snapchat, Facebook and others increasingly offer their own compelling tactics for bridging TV and social. 

By David Kirkpatrick and Chantal Tode • Dec. 5, 2016

Holiday season starts slow with 9% drop in ad spend

Retailers’ ad budgets are in transition as shopping behaviors change.

By Chantal Tode • Dec. 5, 2016

Daily Mail writes off Elite Daily acquisition as viral content wanes

Less than two years after purchasing the buzz-driven site, the Daily Mail is taking a $31 million loss.

By David Kirkpatrick • Dec. 2, 2016

Shell, Screen Gems run novel Snapchat campaigns

Two separate marketing efforts illustrate how brands might reach the platform's audience beyond its current ad formats.

By David Kirkpatrick • Dec. 2, 2016

Can AI help Facebook police offensive content?

A new machine-driven program hopes to monitor live video streams for unsavory material.

By Peter Adams • Dec. 2, 2016

Snapchat expands STATS partnership to bring more data points to sports fans

Additional stats will now be provided on top of shareable sports scores. 

By David Kirkpatrick • Dec. 1, 2016

Twitter goes 'Rogue One' with Star Wars live streaming event

People Magazine is teaming up with the micro-blogging site to show exclusive content from the new film.

By David Kirkpatrick • Nov. 30, 2016

Facebook Messenger builds virtual arcade with Instant Games

Classic titles like Pac-Man, Galaga and Words with Friends are now available on the app, which has become a magnet for marketers. 

By David Kirkpatrick • Nov. 30, 2016

Facebook rolls out mobile Creative Hub for all marketers

Announced at Cannes Lions this June, the tool has been tested by 30 creative agencies.

By David Kirkpatrick • Nov. 30, 2016

Pepsi levels up with Facebook Messenger chatbot game

The effort is a holiday-themed extension of this year's PepsiMoji campaign.

By David Kirkpatrick • Nov. 29, 2016

The 2016 Dive Awards for marketing

From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.

By Chantal Tode • Nov. 29, 2016

Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting

Two sets of data reinforce shopping’s omnichannel evolution. 

By Chantal Tode • Nov. 29, 2016