Facebook launches Lifestage, new social video app for teens

With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well. 

By David Kirkpatrick • Aug. 23, 2016

Twitter study shows feed experience makes video ads more memorable

The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.

By David Kirkpatrick • Aug. 22, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Digital platforms took Olympics viewers and ad revenue away from TV broadcasters

Digital streaming and second screens have eaten into TV's Olympics dominance, with a growing number of consumers following the games on digital platforms. 

By David Kirkpatrick • Aug. 22, 2016

Report: Snapchat is eating Twitter's ad dollars, not Facebook's

While Facebook appears threatened by Snapchat's rapid growth, analysts see Snapchat as more of a direct challenger to Twitter than Facebook for ad dollars. 

By David Kirkpatrick • Aug. 19, 2016

Twitter rolls out 'quality filter' to all users

The new privacy settings allow all users to block tweets from random users and filter tweets from accounts Twitter has flagged for suspicious activity or low-quality content.

By David Kirkpatrick • Aug. 19, 2016

Instagram goes after Snapchat with curated video feature

The move comes as the social platforms fight to match each other's features.

By David Kirkpatrick • Aug. 18, 2016

NBC gets an Olympic-sized brand recognition bounce

According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..

By David Kirkpatrick • Aug. 18, 2016

Pinterest debuts native video ads

The move into video advertising comes as other major social platforms, such as Facebook, are betting big on video.

By Davide Savenije • Aug. 17, 2016

Study: US publishers see dramatic drop in Facebook referral traffic

Traffic to some sites has dropped as much as 50% from Q1 to Q2. 

By David Kirkpatrick • Aug. 17, 2016

Snapchat seeks TV content for Discover portal

Even though most Discover channels feature more magazine-like content right now, Snapchat is looking to bring more TV-like content to its app. 

By David Kirkpatrick • Aug. 17, 2016

eMarketer drops Twitter user growth forecast from 8% to 2%

Weak user growth continues to plague the social platform as it looks to turn itself around.

By David Kirkpatrick • Aug. 17, 2016

Report: Snapchat in talks to buy mobile search app Vurb

The company's move to expand its features comes at a time when Facebook and Instagram are taking steps to replicate aspects of Snapchat’s user experience.

By David Kirkpatrick • Aug. 17, 2016

Google drops Google+ Hangouts on Air in favor of YouTube Live

As the major social media platforms move into live streaming, Google+ is getting out of it.

By David Kirkpatrick • Aug. 16, 2016

Study: Marketers prefer social media over ad networks for digital video ads

The study suggests marketers prefer sharing video on social media over other ways of getting that message to consusers. 

By David Kirkpatrick • Aug. 16, 2016

Facebook puts 24-hour window on promotional Messenger bot messaging

Facebook allows bot-based marketing messaging on its Messenger app, but is working to refine the user experience — and new changes to the format reflect that goal.

By David Kirkpatrick • Aug. 16, 2016

Twitter rolls out Promoted Stickers

The company's latest ad format gives marketers the opportunity put advertising on the stickers that are part of images shared on the platform.

By David Kirkpatrick • Aug. 16, 2016

Rio Olympics' digital streams surpass combined total of last two games

While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.

By David Kirkpatrick • Aug. 15, 2016

Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016

Report: Instagram's direct response ads haven't fully taken off with marketers

Facebook's dominance in the space has cast a long shadow over Instagram's efforts. 

By David Kirkpatrick • Aug. 12, 2016

Why the Olympics' social media blackout doesn't make much sense

The Olympics are a ready-made real-time marketing event like the Super Bowl, but brands that aren’t official Olympic sponsors can't participate. 

By David Kirkpatrick • Aug. 12, 2016

Adblock Plus cracks code on Facebook's new workaround for ad blockers

Just two days after Facebook launched its new "ad block-proof" way of serving ads, the leading ad blocking company has dealt the social media platform a big blow.

By David Kirkpatrick • Aug. 11, 2016

Facebook changes news feed algorithm to prioritize 'personally informative' stories

The latest update comes only a month-and-a-half after it changed the algorithm to emphasize posts from users' friends and family, a move that inherently de-emphasized posts from publishers and brands.

By David Kirkpatrick • Aug. 11, 2016

Pinterest launches new performance-based ad pricing model

The social platform is changing its advertising model by allowing marketers to bid on inventory via auction, a shift away from selling ads at a fixed price.

By David Kirkpatrick • Aug. 11, 2016

Snapchat increases number of ads users will see in Stories

While opening up its platform to more advertising, Snapchat aims to avoid frustrating users by capping the number of ads they see at three per day.

By David Kirkpatrick • Aug. 11, 2016

Study: 25% of influencers are asked to not disclose paid posts

The study on influencer/brand relationships comes at a time when the FTC is actively cracking down on disclosures of paid content on social media.

By David Kirkpatrick • Aug. 11, 2016