ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.

By Peter Adams • March 8, 2024

Sociable: TikTok calls on US users to oppose latest proposal to ban app

With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back.

By Andrew Hutchinson • March 8, 2024

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

Billboard brings shoppable livestream to Instagram using TalkShopLive

TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.

By Aaron Baar • March 7, 2024

Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

#TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.

By Peter Adams • March 5, 2024

Whirlpool helps singles clean up their dating profiles

Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.

By Sara Karlovitch • March 5, 2024

How Athleta’s ‘Find Your Movement’ campaign evolves the brand

The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

By Jessica Deyo • March 1, 2024

Olipop seeks best friend creator duo for expenses-paid national tour

The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

By Jessica Deyo • Feb. 29, 2024

Sociable: Reddit partners with Google on data-sharing deal for search

The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

By Andrew Hutchinson • Feb. 23, 2024

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

By Aaron Baar • Feb. 22, 2024

Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

By Jessica Deyo • Feb. 22, 2024

Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

By Chris Kelly • Feb. 22, 2024

Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.

By Chris Kelly • Feb. 16, 2024

Android says green text bubbles are costing iPhone users love

Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

By Jessica Deyo • Feb. 15, 2024

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

By Aaron Baar • Feb. 15, 2024

Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

By Peter Adams • Updated Feb. 15, 2024

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 12, 2024

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

By Chris Kelly • Feb. 9, 2024

How Super Bowl advertisers are upping their game on Snapchat

Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.

By Aaron Baar • Feb. 7, 2024

Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive

Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.

By Peter Adams • Feb. 7, 2024

NFL kicks off SpongeBob-themed Roblox activation in run-up to big game

The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.

By Sara Karlovitch • Feb. 2, 2024

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

By Andrew Hutchinson • Feb. 2, 2024

Jif tackles ‘celery neglect’ on game day with free peanut butter

“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

By Jessica Deyo • Feb. 1, 2024

Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

By Peter Adams • Feb. 1, 2024

Sociable: Social media CEOs face tough questions over child protection in Senate

In a tense session, senators pushed their case that social platforms need to do more to protect young users.

By Andrew Hutchinson • Feb. 1, 2024

YouTube revenue tops $9B in sign ad-spending appetites are recovering

A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

By Peter Adams • Jan. 31, 2024