Social Media: Page 237
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World Cup infographics deliver for social analytics firms
Several firms are seeking attention with colorful stats.
By Wendy Parish • July 7, 2014 -
Developing countries actually want more Facebook ads
In growing countries like Brazil and India, interaction with brands is actually sought after by social media users.
By Wendy Parish • July 2, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
eMarketer: Mobile ads on track to pass print and radio this year
Mobile is predicted to hit nearly 10% of ad marketplace.
By Wendy Parish • July 2, 2014 -
Vine adds 'Loop Count' to show video views
Additional new features include milestone notifications like hitting 25 "likes."
By Wendy Parish • July 2, 2014 -
KLM quickly learns what not to do with World Cup tweet
The Dutch airline receives immediate backlash from a botched real-time marketing attempt.
By Wendy Parish • July 1, 2014 -
Twitter buys Tapcommerce, rolls out mobile app install ads
The social network is looking to build on the momentum since its MoPub purchase.
By Wendy Parish • June 30, 2014 -
Ad Age survey: Social media small, but growing, piece of ad budgets
Twitter may be edging out Facebook as the social platform of choice for ads, the survey indicates.
By Wendy Parish • June 30, 2014 -
Deep Dive
5 brand tattoos that won't age well
Brands come and go. Tattoos, not so much.
By Wendy Parish • June 30, 2014 -
Buffer: A Tinder for content?
The new iOS app Daily lets users swipe to dismiss or add to their Buffer queue.
By Wendy Parish • June 27, 2014 -
Organic in decline? Nobody told Facebook's top brand pages
A new Socialbaker study shows that, despite a the decline in overall organic reach, top brand pages have grown 30% since January.
By Wendy Parish • June 27, 2014 -
Oracle integrates Leadspace into Eloqua
The partnership allows marketers using Leadspace to directly import leads to Eloqua.
By Wendy Parish • June 25, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
Scripps scores Twitter sales exec
J.B. Kropp is the third executive to leave the social platform in recent weeks.
By Wendy Parish • June 23, 2014 -
Facebook changes algorithm to favor views
Video views have doubled for the site in the past six months.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Coming soon: Revamped right-hand ads on Facebook
Facebook is hoping a larger size will draw higher click-through rates.
By Wendy Parish • June 23, 2014 -
Deep Dive
These 4 brands are winning the World Cup
International football teams aren't the only ones battling for supremacy in Brazil.
By Wendy Parish • June 20, 2014 -
Yo! Squatters are sitting on brand names in a new app
Major brands are popping up on a new messaging app, but is their presence official?
By Wendy Parish • June 20, 2014 -
Deep Dive
Learn from these 5 marketing stunts gone wrong
Sometimes what seems like a good idea on paper turns out to be a recipe for disaster — or worse.
By Wendy Parish • June 18, 2014 -
Sponsored Tumblr posts now available through Yahoo Gemini
The sponsored posts can now be promoted across both Yahoo and Tumblr.
By Wendy Parish • June 17, 2014 -
Tweets may soon contain other tweets
Twitter is testing a new feature that allows users to embed tweets within another tweet.
By Wendy Parish • June 17, 2014 -
Facebook brand pages expected to allow auto-play video soon
The feature was previously only available within ads.
By Wendy Parish • June 16, 2014 -
Can Facebook contend with Google for ad dominance?
A focus on Web targeting is laying the groundwork for a larger ad network outside of the social site.
By Wendy Parish • June 16, 2014 -
New York Times' Brand Studio reveals 'Snowfall'-like native ad
The multimedia ad is receiving praise even from the paper's editorial side.
By Wendy Parish • June 14, 2014
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