Social Media: Page 238
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Twitter ad targeting now changes with the weather
The new feature is part of a partnership with the Weather Company.
By Wendy Parish • June 13, 2014 -
Microsoft launches microsite aimed at enterprise execs
Executives can log in with their LinkedIn profiles to access a site customized to their specific role.
By Wendy Parish • June 12, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter cuts out the retargeting middle man
Advertisers can now retarget within their Twitter ads account.
By Wendy Parish • June 12, 2014 -
Facebook will not honor 'Do Not Track' settings
The social network plans to use web browsing for ad targeting.
By Wendy Parish • June 12, 2014 -
Report: Social media the most cost effective and efficient channel
Neustar's Q1 2014 Media Intelligence Report combed through impressions, ad events, and verticals to identify the most effective digital channel.
By Wendy Parish • June 11, 2014 -
Social and native beat out email in new survey
The Millward Brown Digital study conducted for MediaBrix also showed a lack of confidence in programmatic.
By Wendy Parish • June 10, 2014 -
Mashable offers first-time Velocity access to 360i
The predictive analytics engine helps Mashable forecast which content will go viral.
By Wendy Parish • June 10, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014 -
PayPal president leaves to head Facebook mobile messaging
David Marcus will step into the newly created role of VP of messaging products.
By Wendy Parish • June 9, 2014 -
Instagram mounts cautious ad expansion into Canada, Australia, and U.K.
After the new markets are established, Instagram will look into further expansion elsewhere.
By Wendy Parish • June 9, 2014 -
Top Vine and Instagram talent securing ad deals
Brands are seeking out social media influencers to produce content.
By Wendy Parish • June 9, 2014 -
CIA gains 590K followers since Friday debut
The U.S. Central Intelligence Agency's initial snarky tweet was a huge success.
By Wendy Parish • June 6, 2014 -
Quality, not quantity, will save brands on Facebook
A new Simply Measured study shows most brands still struggling to overcome the decline of organic reach.
By Wendy Parish • June 6, 2014 -
Reddit wants more small businesses' ad dollars
The social site is expanding its self-serve ad platform with more offerings for SMBs.
By Wendy Parish • June 6, 2014 -
Twitter to integrate latest acquisition, Namo Media, with MoPub
The native ad firm will help Twitter augment its push into that space.
By Wendy Parish • June 5, 2014 -
Deep Dive
Introhive CMO provides 3 tips to maximize digital marketing
Rob Begg says there are more effective metrics than clicks, likes, follows, and shares.
By Wendy Parish • June 5, 2014 -
Pinterest takes a page from users with DIY advertising
The site is testing a self-serve Promoted Pins tool.
By Wendy Parish • June 5, 2014 -
30M small businesses now have Facebook business pages
The number has risen 5 million from November.
By Wendy Parish • June 4, 2014 -
Bitly rolls out Certified Partner Program
The program is meant to highlight which platforms are ideal for marketers.
By Wendy Parish • June 3, 2014 -
Deep Dive
5 multimillion-dollar deals in the agency-social media upfront trend
The last year or so has seen agencies and social media platforms team up in mutually beneficial partnerships.
By Wendy Parish • June 3, 2014 -
HootSuite gets a more mature look
The logo, nicknamed "Owly," is going black and white, among other changes
By Wendy Parish • June 3, 2014 -
BuzzFeed's promoted content receives new, clearer labeling
The new system uses more direct language and bolder colors.
By Wendy Parish • June 2, 2014 -
Deep Dive
The 6 most clever marketing stunts of 2014 (so far)
As ridiculous as some of these stunts may seem, they worked.
By Wendy Parish • May 30, 2014 -
Ignoring WhatsApp could be a mistake for publishers
Experiments with a share button for the messaging app are bringing big numbers.
By Wendy Parish • May 30, 2014 -
Cisco's comedian-turned-marketing-manager injects humor into B2B
Tim Washer says B2B could stand to lighten up.
By Wendy Parish • May 29, 2014
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