Stella Artois is the first beer brand to buy Instagram ads

Anheuser-Busch brand taps into trend of sharing food and drink on the app. 

By Wendy Parish • Dec. 1, 2014

Arby's makes apology commercial to Pepsi

Fast-food chain forgets ad deal it made with Pepsi. 

By Wendy Parish • Dec. 1, 2014

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

This year's Black Friday and Cyber Monday the most social ever

Top hashtag over the holiday weekend was #BlackFriday. 

By Wendy Parish • Dec. 1, 2014

Vox plans outside ad expansion with new round of funding

The $46.5M will go towards heavy production of content—particularly video. 

By Wendy Parish • Dec. 1, 2014

French city is now sans billboards

Grenoble will be ad free in 2015. 

By Wendy Parish • Nov. 30, 2014

To better target ads, Twitter to track app downloads

Only list of downloaded apps will be tracked—not app activity. 

By Wendy Parish • Nov. 30, 2014

Twitter introduces offer button just in time for the holidays

Advertisers will now be able to attribute a claimed deal directly with its Twitter ad.

By Wendy Parish • Nov. 25, 2014

Ruffles is PepsiCo's first all-digital marketed brand

Parent company wants to experiment with a digital-only marketed brand. 

By Wendy Parish • Nov. 25, 2014

Budweiser's Clydesdales aren't going anywhere

Anheuser-Busch puts to rest rumors that Clydesdales were leaving ads. 

By Wendy Parish • Nov. 24, 2014

High-dollar advertisers receive exclusive access to Facebook info

New program with Grapevine offers insight into user sentiment on brands and related topics. 

By Wendy Parish • Nov. 21, 2014

BuzzFeed has another traffic trick up its sleeve

A happy accident led to the invention of the "social URL."

By Wendy Parish • Nov. 21, 2014

Bob Marley gets his own brand of pot

The musician's name and likeness will be used to promote line of cannabis products. 

By Wendy Parish • Nov. 20, 2014

'Social Studio' now fully integrated into Salesforce Marketing Cloud

Social will now have direct connections to all business aspects including sales, service. 

By Wendy Parish • Nov. 19, 2014

Holiday ad creep: Is it really a thing?

Customers have been complaining about earlier Christmas ads for a long time.

By Mattie Quinn • Nov. 19, 2014

Hootsuite answers, how much is your brand 'loved?'

New tool quantifies and ranks brands for its "Love List." 

By Wendy Parish • Nov. 19, 2014

Dave & Busters latest brand to make Twitter mistake

Racial joke doesn't go over well with followers. 

By Wendy Parish • Nov. 18, 2014

Forrester: Brands are wasting time and money on social media

New data shows that Facebook and Twitter might not be worth the investment. 

By Wendy Parish • Nov. 17, 2014

Pay friends through Snapchat with 'Snapcash'

Messaging app introduces payment feature powered by Square. 

By Wendy Parish • Nov. 17, 2014

App developers abandon Google Glass

Consumer interest seems to be declining. 

By Wendy Parish • Nov. 16, 2014

Facebook delivers another blow to brands' organic reach

Algorithm will decrease views of promotional posts from Pages. 

By Wendy Parish • Nov. 14, 2014

New England's #1MillionPatriots promotion backfires

Racial slur in followers name makes it through filter. 

By Wendy Parish • Nov. 14, 2014

Cybersecurity researchers warn goods on Facebook ads could be fake

Nearly 24% of goods in ads found to be counterfeit. 

By Wendy Parish • Nov. 13, 2014

Publishers expand sponsored content to social sites

Content is being developed for social sites like Instagram and Snapchat. 

By Wendy Parish • Nov. 13, 2014

Law enforcement data firm moves into brand marketing

The language algorithm the firm uses to catch criminals is helpful for brands to discover what people are really saying online. 

By Wendy Parish • Nov. 13, 2014

Twitter wants to make new users more welcome

Instant Timelines and other changes are meant to grow and retain users. 

By Wendy Parish • Nov. 12, 2014