Social Media: Page 240
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Marketing needs a grammar lesson
Brands seem to be making more grammar mistakes that hurt their reputation.
By Wendy Parish • May 12, 2014 -
Instagram ads already paying off
The first brands to use the product are seeing exceptional results.
By Wendy Parish • May 12, 2014 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook's first newsfeed video ads? Progressive's 'Baby Man'
The 15-second autoplay spots are the first of several in the rollout queue.
By Wendy Parish • May 9, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
MediaMath introduces Twitter Tailored Audience app
The release is welcome news for TerminalOne users.
By Wendy Parish • May 8, 2014 -
Twitter ad targeting expands to 20 different languages
Both promoted tweets and promoted accounts can take advantage of language specific analysis.
By Wendy Parish • May 8, 2014 -
Brands still wary of Tumblr ads
Despite improvements in ad offerings and targeting, the social blogging platform still struggles to attract advertisers.
By Wendy Parish • May 7, 2014 -
NBC is first network to try Facebook Premium Video Ads
The network is promoting a trio of summer shows on the social network.
By Wendy Parish • May 7, 2014 -
ExactTarget introduces Social Studio dashboard
The social dashboard is a product of Salesforce's Buddy Media and Radian6 acquisitions.
By Wendy Parish • May 7, 2014 -
Pricetag for Facebook video ads: $1M a day
Initial ads will only be offered to select brands to avoid overwhelming users.
By Wendy Parish • May 7, 2014 -
Facebook to serve up more video metrics
In coming weeks, the social giant will offer data on the duration of views and audience retention.
By Wendy Parish • May 6, 2014 -
L.A. Times' new site tells you what to tweet
The publication's new "sharelines" provide pre-written tweets for readers.
By Wendy Parish • May 6, 2014 -
Twitter opens one-click video ads to all advertisers
The product is now open to all advertisers, not just Amplify partners.
By Wendy Parish • May 5, 2014 -
Brands flock to Snapchat's new video feature
Just a few days after its launch, brands are already making plans on how to use video chat.
By Wendy Parish • May 2, 2014 -
Unified to expand beyond social with Awe.sm acquisition
The analytics software will beef up Unified's data on marketing effectiveness.
By Wendy Parish • May 2, 2014 -
Deep Dive
5 marketing app platforms changing the way marketers deliver content
These platforms give marketers the ability to increase the way consumers interact with content.
By Wendy Parish • May 1, 2014 -
LinkedIn on track to have 50% mobile traffic
In the first quarter of this year, 43% of site traffic came from mobile.
By Wendy Parish • May 1, 2014 -
DigitasLBi creates 'BuzzFeed in Residence' program for branded content
The agency/publisher partnership will see BuzzFeed marketers take up shop in the DigitasLBi office.
By Wendy Parish • May 1, 2014 -
Facebook officially announces details of mobile ad network
Facebook officially announced the launch of its mobile ad network at the F8 developer conference Wednesday.
By Wendy Parish • April 30, 2014 -
Pinterest builds ad business with hire of Twitter sales vet
Lisa Manowitz will serve as Pinterest's head of partnerships for the East Coast.
By Wendy Parish • April 29, 2014 -
Forrester: Instagram wins social engagement race
Instagram delivers 58 times the engagement of Facebook, 120 times Twitter.
By Wendy Parish • April 29, 2014 -
Social media doesn't drive ratings, says NBCUniversal exec
Based on experience from the Winter Olympics, NBCUniversal says social media "not a game changer yet."
By Wendy Parish • April 29, 2014 -
Twitter's new ad product is in the cards
Twitter's Website Cards deliver a web page preview and higher engagement.
By Wendy Parish • April 28, 2014 -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Pandora's growing ad revenue still falls short of turning a profit
The 45% growth in Q1 beat analysts' estimates.
By Wendy Parish • April 24, 2014
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