Social Media: Page 240
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CIA gains 590K followers since Friday debut
The U.S. Central Intelligence Agency's initial snarky tweet was a huge success.
By Wendy Parish • June 6, 2014 -
Quality, not quantity, will save brands on Facebook
A new Simply Measured study shows most brands still struggling to overcome the decline of organic reach.
By Wendy Parish • June 6, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Reddit wants more small businesses' ad dollars
The social site is expanding its self-serve ad platform with more offerings for SMBs.
By Wendy Parish • June 6, 2014 -
Twitter to integrate latest acquisition, Namo Media, with MoPub
The native ad firm will help Twitter augment its push into that space.
By Wendy Parish • June 5, 2014 -
Deep Dive
Introhive CMO provides 3 tips to maximize digital marketing
Rob Begg says there are more effective metrics than clicks, likes, follows, and shares.
By Wendy Parish • June 5, 2014 -
Pinterest takes a page from users with DIY advertising
The site is testing a self-serve Promoted Pins tool.
By Wendy Parish • June 5, 2014 -
30M small businesses now have Facebook business pages
The number has risen 5 million from November.
By Wendy Parish • June 4, 2014 -
Bitly rolls out Certified Partner Program
The program is meant to highlight which platforms are ideal for marketers.
By Wendy Parish • June 3, 2014 -
Deep Dive
5 multimillion-dollar deals in the agency-social media upfront trend
The last year or so has seen agencies and social media platforms team up in mutually beneficial partnerships.
By Wendy Parish • June 3, 2014 -
HootSuite gets a more mature look
The logo, nicknamed "Owly," is going black and white, among other changes
By Wendy Parish • June 3, 2014 -
BuzzFeed's promoted content receives new, clearer labeling
The new system uses more direct language and bolder colors.
By Wendy Parish • June 2, 2014 -
Deep Dive
The 6 most clever marketing stunts of 2014 (so far)
As ridiculous as some of these stunts may seem, they worked.
By Wendy Parish • May 30, 2014 -
Ignoring WhatsApp could be a mistake for publishers
Experiments with a share button for the messaging app are bringing big numbers.
By Wendy Parish • May 30, 2014 -
Cisco's comedian-turned-marketing-manager injects humor into B2B
Tim Washer says B2B could stand to lighten up.
By Wendy Parish • May 29, 2014 -
LinkedIn campaign touts members' success stories
The "Picture Yourself" campaign will be distributed across LinkedIn, as well as sites like BuzzFeed and YouTube.
By Wendy Parish • May 29, 2014 -
Ahalogy offers rival to Pinterest Promoted Pins
The startup's new product will allow advertisers to display full page ads to Pinterest users via its app.
By Wendy Parish • May 29, 2014 -
Spredfast helps Champs Sports enter hot conversations
The social media management company's Spark tool helps brands get their names into hot conversations.
By Wendy Parish • May 28, 2014 -
Facebook mixes up the newsfeed again
The social giant will back off from showing auto-posts in the news feed.
By Wendy Parish • May 28, 2014 -
Omnicom signs $230 million mobile ad deal with Twitter
The two-year deal gives all agencies under the Omnicom umbrella first dibs on Twitter's evolving ad products.
By Wendy Parish • May 27, 2014 -
Deep Dive
3 alternatives to the mobile banner ad
Companies are seeking bigger, better, and smarter ways to reach mobile users.
By Wendy Parish • May 27, 2014 -
RealBiz acquires realtor-focused ReachFactor
ReachFactor brings with it a newsletter subscriber base in excess of 250,000.
By Wendy Parish • May 27, 2014 -
One Hour Translation to provide real-time service during World Cup
One Hour Translation will be offering free, real-time translation services that will help both fans and brands.
By Wendy Parish • May 27, 2014 -
YouTube turns to creators for feedback on updates
Mobile and monetization updates are on the agenda as the video sharing site makes improvements.
By Wendy Parish • May 23, 2014 -
Facebook listens in on mobile users to deliver more ads
A new audio recognition tool listens to users' TV and music to suggest a post.
By Wendy Parish • May 21, 2014 -
Report: Facebook's marketing effectiveness in question
Only 34% of of B2B marketers agreed to the statement "My Facebook marketing is effective."
By Wendy Parish • May 21, 2014
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