Social Media: Page 240
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Facebook halts 'like-bait' tactics
Brand pages can no longer offer incentives in exchange for likes.
By Wendy Parish • Aug. 12, 2014 -
Brands jump in on Shark Week's buzz
Travelocity and other brands already seeing results from Shark Week themed content.
By Wendy Parish • Aug. 11, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Yahoo Finance leans on Tumblr to revamp contributor network
Writers will post directly to Yahoo-owned Tumblr and the piece will appear simultaneously on Yahoo Finance.
By Wendy Parish • Aug. 11, 2014 -
GQ mag taps into its 'Elite' readers to draw in ad money
For $100k, GQ's 'Elite' readers will promote a brand across their personal social accounts.
By Wendy Parish • Aug. 8, 2014 -
'Objective-based campaigns' come to Twitter
Twitter is testing out a way for advertising to buy ads against campaign goals.
By Wendy Parish • Aug. 8, 2014 -
Facebook Events get own Insights
Marketers can now track how well a Facebook event is performing.
By Wendy Parish • Aug. 8, 2014 -
Musa Tariq is Apple's new head digital marketing director
Tariq brings experience from Nike and Burberry as the tech giant looks to expand its social media presence.
By Wendy Parish • Aug. 7, 2014 -
Can negative reactions to social ads be a good thing?
Brands continue to advertise on social platforms despite negative responses to posts.
By Wendy Parish • Aug. 7, 2014 -
T-Mobile's CEO tells Twitter to #sprintlikehell after failed merger attempt
John Legere posted a series of tweets criticizing changes with the competition.
By Wendy Parish • Aug. 6, 2014 -
Could skywriting be the next big thing in social media?
AirSign is partnering with clients like the USA Network to bring social media's attention to the sky.
By Wendy Parish • Aug. 5, 2014 -
New Twitter #hashtag definitions could help brands avoid mistakes
The new feature could eliminate the guessing game many play when it comes to what various hashtags represent.
By Wendy Parish • Aug. 5, 2014 -
Can Tumblr benefit from Facebook's waning organic reach?
The social blogging site is hoping to lure marketers by showing its advantages over Facebook.
By Wendy Parish • Aug. 5, 2014 -
McDonald's proves Instagram ads aren't for everyone
The fast food giant received major backlash over its sponsored posts.
By Wendy Parish • Aug. 4, 2014 -
Instagram sees three times the actions-per-post of Facebook
The image sharing platform is quickly catching up to its decade-old parent in engagement.
By Wendy Parish • Aug. 3, 2014 -
The Tour de France's real winner: Specialized Bicycling Components
The cycling brand doubled engagement through Twitter's video ads — and having the race's winner on one of its bikes didn't hurt either.
By Wendy Parish • Aug. 1, 2014 -
Deep Dive
4 brands that worked a potential crisis to their advantage
As the old saying goes, when these brands were handed lemons, they made lemonade.
By Wendy Parish • Aug. 1, 2014 -
One small design change boosted Twitter's engagement 61.7%
Ad tech firm Socialbakers examined the microblogging platform's recent design tweaks.
By Wendy Parish • Aug. 1, 2014 -
New ad products help LinkedIn boost revenue 47% year-over-year
The professional networking site reported $534 million in revenue for Q2.
By Wendy Parish • July 31, 2014 -
World Cup, expanded initiatives help Twitter grow ad revenue 129%
The social network beat expectations as its user base passed 270 million.
By Wendy Parish • July 29, 2014 -
Blogging platform Medium runs its first ads
BMW has sponsored the platform's new collection, Re:form.
By Wendy Parish • July 29, 2014 -
Facebook could be moving toward app install ads on Instagram
A teaser for the new Bolt app offers some clues.
By Wendy Parish • July 28, 2014 -
Instagram asks users about ads with in-app surveys
The pop-up surveys gather info to benefit advertisers.
By Wendy Parish • July 25, 2014 -
LinkedIn launches 'dark posts' for testing ads
The platforms's new Direct Sponsored Content allows advertisers to run native-style ads that don't appear on their LinkedIn page.
By Wendy Parish • July 25, 2014 -
Facebook organic reach: Is there a loophole?
Brands have found a way to sneak native ads in through publishers.
By Wendy Parish • July 24, 2014
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