LinkedIn ad revenue jumps 45%

Sponsored updates, a content marketing product, helped the social site spike ad sales. 

By Wendy Parish • Oct. 30, 2014

Facebook's new video series helps brands create campaigns on the network

The weekly "Pub in Pub" series will feature interviews with ad execs.

By Wendy Parish • Oct. 30, 2014

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From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

5 big brands help Instagram launch video ads

Disney, Activision, Lancome, Banana Republic, and The CW are all part of the first video ad rollout. 

By Wendy Parish • Oct. 30, 2014

LA Clippers try to push past Sterling scandal with new campaign

New "Be Relentless" campaign references "walking through fire." 

By Wendy Parish • Oct. 29, 2014

New partnership brings Twitter analytics to IBM enterprise clients

IBM plans to offer Twitter data as part of cloud-based services. 

By Wendy Parish • Oct. 29, 2014

Taco Bell's social media blackout worked

Mobile ordering app has already broken into the top 25 iOS apps. 

By Wendy Parish • Oct. 29, 2014

Netflix outdoor campaign reacts to real-time situations with GIFs

Animated movie GIFs shield rain and react to nearby sales. 

By Wendy Parish • Oct. 29, 2014

Mobile ad revenue helps Facebook beat analysts earning predictions

Mobile ad revenue made up 66% of total revenue for the quarter. 

By Wendy Parish • Oct. 28, 2014

New World Cup Logo confuses the Internet

People voice opinions on the reveal of the 2018 World Cup logo. 

By Wendy Parish • Oct. 28, 2014

Where did Taco Bell's social media go?

Fast food chain goes dark to promote new ordering app. 

By Wendy Parish • Oct. 28, 2014

Tumblr rolls out first auto-play video ads

Before the open launch in November, 11 brands will test out the ads. 

By Wendy Parish • Oct. 28, 2014

Jim Carrey pokes fun at Matthew McConaughey's Lincoln ads

Three spots spoofed the Lincoln ads throughout the SNL episode Saturday. 

By Wendy Parish • Oct. 28, 2014

CDW and Charles Barkley together again for Monday Night Football

Ogilvy & Mather is behind the latest "Smart Growth 2.0" spots. 

By Wendy Parish • Oct. 27, 2014

Just in time for Halloween: 4 spooky social media campaigns

Halloween is an easy holiday to get creative with campaigns.

By Wendy Parish • Oct. 27, 2014

Study: Marketers move away from traditional media

Marketers plan to spend more on branded content and less on print.   

By Wendy Parish • Oct. 26, 2014

Gawker loses advertisers over Gamergate comments

BMW, Mercedes, and Adobe have pulled support from the publisher over controversial bullying comments. 

By Wendy Parish • Oct. 26, 2014

Twitter revamps business hub

Business hub offers new look and organization for marketers. 

By Wendy Parish • Oct. 26, 2014

Ello changes designation to PBC, promises users to remain ad-free

Ad-free social network also announces $5.5M in funding. 

By Wendy Parish • Oct. 24, 2014

Meet Rooms: Facebook's new anonymous app

Turns out rumors about anonymous stand-alone app have been true. 

By Wendy Parish • Oct. 24, 2014

Introducing Fabric—Twitter's new mobile app platform

New set of APIs ties in features from acquisitions Crashlytics and MoPub. 

By Wendy Parish • Oct. 22, 2014

High-end brands swap items in exchange for Instagram photos

An underground barter economy is forming between brands and influential Instagram users. 

By Wendy Parish • Oct. 21, 2014

BuzzFeed finds a seat on the IAB board

New chief business operations officer Eric Harris will join later this year. 

By Wendy Parish • Oct. 20, 2014

Foursquare first-ever ad campaign rolls out in Chicago, NYC

Brand wants to shed "check-in app" reputation. 

By Wendy Parish • Oct. 20, 2014

Dress as your favorite brand for Halloween

Because we all live and breathe brands anyway, right?

By Alex Nowicki • Oct. 20, 2014

Pandora test new ad that offers free music

Listeners receive an ad-free hour of music in exchange for watching a sponsored video. 

By Wendy Parish • Oct. 20, 2014