Social Media: Page 244
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YouTube turns to creators for feedback on updates
Mobile and monetization updates are on the agenda as the video sharing site makes improvements.
By Wendy Parish • May 23, 2014 -
Facebook listens in on mobile users to deliver more ads
A new audio recognition tool listens to users' TV and music to suggest a post.
By Wendy Parish • May 21, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Report: Facebook's marketing effectiveness in question
Only 34% of of B2B marketers agreed to the statement "My Facebook marketing is effective."
By Wendy Parish • May 21, 2014 -
Pinterest opens API to marketing tech players
The effort, dubbed Pinterest MarTech Developer Alpha, will help bring better analytics to brands.
By Wendy Parish • May 20, 2014 -
Ford social media pioneer to depart
Scott Monty is leaving the automotive giant in his rearview as he pursues a mystery project.
By Wendy Parish • May 20, 2014 -
Nielsen Twitter TV ratings to include age and gender
The update fleshes out info on who is tweeting about programming and who is reading those tweets.
By Wendy Parish • May 20, 2014 -
LinkedIn to showcase Direct Sponsored Content at Cannes
The professional network's latest product allows advertisers to test ads outside of company pages.
By Wendy Parish • May 20, 2014 -
Messaging app Tango launches brand channels
Tango Channels' early partners including AOL Huffington Post, Spotify, and TechCrunch.
By Wendy Parish • May 20, 2014 -
Pinterest shares which days are best to post on specific topics
According to information released by the popular social sharing platform, various topics consistently perform well on certain days of the week.
By Wendy Parish • May 19, 2014 -
Executive ties help MediaCom's Beyond Boarders land Indeed.com account
Indeed's VP of corporate marketing was introduced to WPP's MediaCom during her time at Dell.
By Wendy Parish • May 16, 2014 -
Wired's Netflix native ad draws 'Snow Fall' comparisons
The elaborate native ad mixes media in a manner similar to the celebrated New York Times' long-form editorial.
By Wendy Parish • May 15, 2014 -
Twitter introduces mute feature
Users now have the option to make tweets from any account disappear from their feed.
By Wendy Parish • May 13, 2014 -
How a pop song drove up ad prices
The mention of luxury car brand Maybach in Lorde's "Royals" has driven up digital ad prices.
By Wendy Parish • May 12, 2014 -
Pinterest launches paid testing of Promoted Pins
Kraft, Gap , General Mills, and more are among brands in the launch group.
By Wendy Parish • May 12, 2014 -
Marketing needs a grammar lesson
Brands seem to be making more grammar mistakes that hurt their reputation.
By Wendy Parish • May 12, 2014 -
Instagram ads already paying off
The first brands to use the product are seeing exceptional results.
By Wendy Parish • May 12, 2014 -
Facebook's first newsfeed video ads? Progressive's 'Baby Man'
The 15-second autoplay spots are the first of several in the rollout queue.
By Wendy Parish • May 9, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
MediaMath introduces Twitter Tailored Audience app
The release is welcome news for TerminalOne users.
By Wendy Parish • May 8, 2014 -
Twitter ad targeting expands to 20 different languages
Both promoted tweets and promoted accounts can take advantage of language specific analysis.
By Wendy Parish • May 8, 2014 -
Brands still wary of Tumblr ads
Despite improvements in ad offerings and targeting, the social blogging platform still struggles to attract advertisers.
By Wendy Parish • May 7, 2014 -
NBC is first network to try Facebook Premium Video Ads
The network is promoting a trio of summer shows on the social network.
By Wendy Parish • May 7, 2014 -
ExactTarget introduces Social Studio dashboard
The social dashboard is a product of Salesforce's Buddy Media and Radian6 acquisitions.
By Wendy Parish • May 7, 2014 -
Pricetag for Facebook video ads: $1M a day
Initial ads will only be offered to select brands to avoid overwhelming users.
By Wendy Parish • May 7, 2014 -
Facebook to serve up more video metrics
In coming weeks, the social giant will offer data on the duration of views and audience retention.
By Wendy Parish • May 6, 2014
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