Social Media: Page 28

  • Three stills from Ikea's slice of life anime.
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    Courtesy of Ikea
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    Ikea gives a peek into college life with TikTok anime series

    The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

    By • July 18, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
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    Courtesy of Amazon
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    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By • July 17, 2023
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Threads logo
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    Retrieved from Threads on July 12, 2023
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    Column

    Sociable: Early data for brands on Threads shows good engagement

    McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows. 

    By Andrew Hutchinson • July 14, 2023
  • A campaign image promoting Bumble's partnership with "Barbie" that shows three of the movie's characters as potential matches.
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    Courtesy of Bumble
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    Bumble matches with ‘Barbie’ to help singles strike up conversations

    Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

    By • July 13, 2023
  • TikTok comes to Redbox kiosks as part of OOH push
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    Courtesy of Chicken Soup for the Soul Entertainment
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    TikTok comes to Redbox kiosks as part of OOH push

    Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

    By • July 13, 2023
  • Albertsons store
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    Courtesy of Albertsons
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    Albertsons reinventing digital circulars with Meta pilot

    For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

    By Catherine Douglas Moran • July 12, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands in front of a Dunkin' sipping a coffee.
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    Permission granted by Dunkin'
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    Deep Dive

    6 campaigns that broke through the creative rut of H1 2023

    Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

    By , • July 11, 2023
  • Blank paste-up posters on a wall.
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    Shaun Lucas/Marketing Dive
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    Deep Dive

    Marketing in 2023: H1 by the numbers

    Measurement uncertainty, budget changes and platform shifts were top of mind.

    By • July 11, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Amazon launches TikTok game show for Prime Day

    During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.

    By • July 11, 2023
  • Threads logo
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    Retrieved from Threads on July 08, 2023
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    Threads reaches 100 million members in record time

    The new, Twitter-like app from Meta is now the fastest-growing app of all time.

    By Andrew Hutchinson • July 10, 2023
  • Threads App
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    Retrieved from Meta on July 05, 2023
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    Meta’s Threads app quickly reaches over 30M users

    With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board. 

    By Andrew Hutchinson • July 7, 2023
  • Instagram Threads screenshots
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    Retrieved from Alessandro Paluzzi/Twitter on July 02, 2023
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    Meta launches Threads, provides insights into coming elements

    It looks clean, functional, and it could be a viable Twitter alternative.

    By Andrew Hutchinson • July 5, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’

    The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.

    By • July 5, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A picture of Hennessy's limited-editon bottle against an urban background.
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    Courtesy of Hennessy
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    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • Friends at a cookout eating off a skewer
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    Lomb/Shutterstock.com

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    Sponsored by Snapchat

    5 reasons CPG food and beverage brands are choosing Snapchat

    In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

    June 26, 2023
  • U by Kotex unapologetically normalizes periods
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    Courtesy of U by Kotex
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    Column

    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023
  • A Chips Ahoy! themed yacht motors through a harbor
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    Courtesy of Chips Ahoy
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    Chips Ahoy! updates marketing recipe to stay relevant with Gen Z

    Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.

    By Aaron Baar • June 20, 2023
  • Bodybuilders shaking Airheads bars
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    Courtesy of Perfetti Van Melle
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    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A group of runners floats in the air as part of a new Hoka campaign from agency Anomaly.
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    Permission granted by Hoka
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    Hoka’s new high-flying ads look to build on $1B sales momentum

    Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

    By • June 15, 2023
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike broadens focus to holistic fitness with ‘Well Collective’

    The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

    By Cara Salpini • June 14, 2023
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi, Burger King reclaim brand value with smart advertising, report finds

    While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.

    By • June 14, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
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    Permission granted by TheSoul Publishing
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    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
  • Young people sitting on the stairs and using smartphones.
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    Getty Images
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    Over 7K Reddit communities go dark in protest over API pricing increase

    The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion.

    By Andrew Hutchinson • June 13, 2023