Social Media: Page 28

  • Twitter's bird logo is seen on an office building.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Twitter growth prospects flatten, but few are spared from pummeling digital downturn

    Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

    By • Nov. 9, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By • Nov. 7, 2022
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Times Square Advertising, Crowds and Traffic
    Image attribution tooltip

    iStock/Matthew Roberge

    Image attribution tooltip
    Sponsored by Broadsign

    The growing role of digital-out-of-home in a dynamic ad landscape

    Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

    By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022
  • Image of Twitter feed on computer showing Elon Musk's face and a headline about this purchase of the the company.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

    The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

    By • Nov. 4, 2022
  • A women is pulled over by a cop at night.
    Image attribution tooltip
    Courtesy of P&G
    Image attribution tooltip

    P&G’s Native leans into naughty and nice this holiday season

    The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.

    By • Nov. 3, 2022
  • A woman wearing glasses pictured on a mobile phone screen.
    Image attribution tooltip
    Courtesy of Snap
    Image attribution tooltip

    Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience

    Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users.

    By Aaron Baar • Nov. 3, 2022
  • Twitter
    Image attribution tooltip
    Dimitrios Kambouris / Staff via Getty Images
    Image attribution tooltip

    Musk takeover leads Mediabrands to recommend pause on Twitter ads

    The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

    By • Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
    Image attribution tooltip
    Bruce Bennett via Getty Images
    Image attribution tooltip

    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By • Nov. 1, 2022
  • A Juicy tracksuit designed in collaboration with Kraft.
    Image attribution tooltip
    Courtesy of Kraft
    Image attribution tooltip

    Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

    The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

    By • Nov. 1, 2022
  • Farm machines harvesting corn
    Image attribution tooltip
    JamesBrey via Getty Images
    Image attribution tooltip

    McCain Foods envisions the future of farming on Roblox

    To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

    By Aaron Baar • Oct. 31, 2022
  • Two people standing wrapped in a blanket as part of American Eagle's 2022 holiday campaign.
    Image attribution tooltip
    Permission granted by American Eagle
    Image attribution tooltip

    Inside American Eagle’s holiday social media strategy

    The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

    By • Oct. 31, 2022
  • Twitter logo
    Image attribution tooltip
    Retrieved from Twitter on April 27, 2021
    Image attribution tooltip

    Elon Musk takes control of Twitter, cuts several execs

    The Musk era at Twitter has begun...

    By Andrew Hutchinson • Oct. 28, 2022
  • A clip from Mastercard's campaign spot that features themes from "Black Panther: Wakanda Forever"
    Image attribution tooltip
    Retrieved from Mastercard on October 27, 2022
    Image attribution tooltip

    Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

    The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

    By Aaron Baar • Oct. 27, 2022
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    Meta revenue declines again while metaverse skeptics sound alarm

    Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.

    By • Oct. 27, 2022
  • A man in shadow looks at his mobile device near a lit up Apple logo.
    Image attribution tooltip
    Drew Angerer/Getty via Getty Images
    Image attribution tooltip

    Apple draws Meta’s ire again with new policy around boosted posts

    New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

    By • Oct. 27, 2022
  • Google logo displayed outside the company's New York City office.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    YouTube revenue shrinks as Google feels pinch of ad slowdown

    The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

    By • Oct. 26, 2022
  • The Snapchat logo is displayed on a cell phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Snapchat owner braces for cold winter as ad revenue slows

    Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

    By • Oct. 21, 2022
  • A trio of drag stars dressed as witches hold a stacked sandwich over a kitchen table for a new Dietz & Watson Halloween campaign.
    Image attribution tooltip
    Permission granted by Dietz & Watson
    Image attribution tooltip
    Column

    Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

    Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

    By • Oct. 21, 2022
  • Shot of a young couple using a smartphone and earphones in the city
    Image attribution tooltip
    Delmaine Donson via Getty Images
    Image attribution tooltip

    TikTok replaces Netflix as second most-popular app for those under 35

    New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

    By Aaron Baar • Oct. 20, 2022
  • Best Buy announces earlier Black Friday.
    Image attribution tooltip
    Courtesy of Best Buy
    Image attribution tooltip

    Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

    At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

    By • Oct. 20, 2022
  • Three limited-edition Pepsi Soda Shop cans lined up on a diner table.
    Image attribution tooltip
    Retrieved from PepsiCo Beverages North America on October 18, 2022
    Image attribution tooltip

    Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

    At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

    By • Oct. 19, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
    Image attribution tooltip
    Courtesy of American Eagle
    Image attribution tooltip

    American Eagle CMO says now’s the time for marketers to take risks

    At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

    By • Oct. 19, 2022
  • A person smiles at smart phone being held up on a tripod.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart launches beta version of content creator platform

    The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

    By Dani James • Oct. 18, 2022
  • Water brand Liquid Death turns haters' comments into album
    Image attribution tooltip
    Courtesy of Liquid Death
    Image attribution tooltip

    Why Liquid Death doesn’t chase viral social media trends

    An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.

    By • Oct. 18, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
    Image attribution tooltip
    Kar Tr via Getty Images
    Image attribution tooltip

    Gen Z in 2022: How to meet the cohort where they are

    Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.

    By • Oct. 17, 2022