Social Media: Page 30
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Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods heads back to school on Roblox
“School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars.
By Sara Karlovitch • July 28, 2022 -
Delmaine Donson via Getty Images
Maybelline pairs with Time Out to encourage IRL dating
The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.
By Chris Kelly • July 26, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Justin Sullivan/Staff via Getty Images
Social apps struggle as sour economy affects advertiser demand
Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.
By Peter Adams • July 22, 2022 -
Courtesy of Honda
Honda Civic Tour expands beyond live shows with TikTok videos from Future X
The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.
By Robert Williams • July 21, 2022 -
Justin Sullivan/Staff via Getty Images
Snapchat lands on web to drive engagement via chats and video calls
More than 100 million users of the Snap app make video or voice calls through it every month.
By Robert Williams • July 21, 2022 -
Courtesy of Grey Goose
Grey Goose, Uninterrupted get chatty in "The Shop" spinoff
The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.
By Sara Karlovitch • July 21, 2022 -
Mario Tama via Getty Images
Toyota drives chatter for TikTok debut with creator-led dance challenge
Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.
By Peter Adams • July 18, 2022 -
Inside Creative House via Getty Images
Sponsored by GRINIs your brand on the right social platforms for driving ROI?
Research from over 500 top brands reveals the best social platforms per industry.
July 18, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • July 12, 2022 -
Retrieved from Dignitas on July 12, 2022
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans
The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.
By Peter Adams • July 12, 2022 -
Justin Sullivan via Getty Images
WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts
A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.
By Peter Adams • July 8, 2022 -
Maja Hitij via Getty Images
Elon Musk officially moves to back out of Twitter deal, company prepares to sue
The news sets up a legal battle that will likely focus on the platform's disclosure of bot activity, which Musk referenced in a tweet batting back at the company's intentions to sue.
By Peter Adams • Updated July 11, 2022 -
Retrieved from Brett Jordan from Pexels.
Pinterest releases new shopping, seller features
The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.
By Tatiana Walk-Morris • July 7, 2022 -
Retrieved from E.l.f. Cosmetics on July 07, 2022
E.l.f. appeals to gamers with themed line of beauty, skincare products
A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.
By Peter Adams • July 7, 2022 -
Courtesy of Modelo
Modelo, Takis dare consumers to keep their hands off a co-branded vending machine
The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.
By Chris Kelly • July 7, 2022 -
Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
By Peter Adams • July 6, 2022 -
Courtesy of One Esports
Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
By Peter Adams • July 1, 2022 -
Courtesy of Snap
Coke celebrates summer with AR music experience on Snapchat
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
By Robert Williams • June 30, 2022 -
Courtesy of The Coca-Cola Company
Coke teams up with Marshmello for limited-edition flavor
The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.
By Sara Karlovitch • June 30, 2022 -
Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
By Chris Kelly • June 30, 2022 -
Courtesy of Reddit
Reddit ramps up advertising with first US TV campaign
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.
By Jessica Deyo • June 29, 2022 -
Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
By Peter Adams • June 28, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Courtesy of Twitter
Twitter expands e-commerce features with Shopify partnership
Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.
By Robert Williams • June 23, 2022 -
Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
By Robert Williams • June 23, 2022
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