Social Media: Page 40

  • The Pinterest icon
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    Retrieved from Brett Jordan from Pexels.
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    Pinterest releases new shopping, seller features

    The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

    By Tatiana Walk-Morris • July 7, 2022
  • E.l.f. Cosmetics' Game Up collection of eight beauty and skincare products targeted at a gaming audience.
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    Retrieved from E.l.f. Cosmetics on July 07, 2022
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    E.l.f. appeals to gamers with themed line of beauty, skincare products

    A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.

    By • July 7, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
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    Courtesy of Modelo
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    Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

    The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.

    By • July 7, 2022
  • McDonald's announced it is the first major sponsor of OfflineTV, a diverse collective of gaming content creators.
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    Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
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    McDonald's strengthens gaming creator ties with OfflineTV sponsorship

    This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

    By • July 6, 2022
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    Courtesy of One Esports
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    Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

    The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

    By • July 1, 2022
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    Courtesy of Snap
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    Coke celebrates summer with AR music experience on Snapchat

    The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.

    By • June 30, 2022
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    Courtesy of The Coca-Cola Company
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    Coke teams up with Marshmello for limited-edition flavor

    The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

    By • June 30, 2022
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    Courtesy of Honda
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    Honda invites gamers to Hondaverse in Fortnite on Twitch

    Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

    By • June 30, 2022
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    Courtesy of Reddit
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    Reddit ramps up advertising with first US TV campaign

    “Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.

    By • June 29, 2022
  • T-Pain promotes Alka-Seltzer's new Hangover Relief product.
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    Retrieved from Alka-Seltzer on June 28, 2022
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    Alka-Seltzer drops new hangover-relief product with help from T-Pain

    A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

    By • June 28, 2022
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    Courtesy of Sweetgreen
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    Sweetgreen launches digital feature to reward customers for meeting goals

    The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

    By Julie Littman • June 28, 2022
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    Courtesy of YouTube
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    How YouTube's brewing TikTok rivalry could impact mobile video strategies

    Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. 

    By • June 23, 2022
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    Courtesy of Twitter
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    Twitter expands e-commerce features with Shopify partnership

    Online retailers that use Shopify’s e-commerce software can show as many as 50 items for sale in automatically updated listings on their profile.

    By • June 23, 2022
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    Courtesy of HelloFresh
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    HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

    The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

    By • June 23, 2022
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    Courtesy of The Kraft Heinz Company
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    Kraft rebrands macaroni and cheese to promote comfort food positioning

    Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

    By • June 23, 2022
  • A big red sign says that Macy's is "the world's largest store."
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    Daphne Howland/Marketing Dive
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    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By • June 22, 2022
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    Courtesy of Hasbro
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    Nerf's first mascot Murph draws Gritty comparisons, sparks Twitter debate

    The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.

    By • June 21, 2022
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    Courtesy of Wendy's
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    Wendy's streamlines national-to-local social advertising with Tiger Pistol

    The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

    By • June 21, 2022
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    Courtesy of Liquid Death
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    Column

    Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

    The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.

    By • June 17, 2022
  • Close-up photo of female hands with smartphone. Young woman typing on a mobile phone on a sunny street.
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    Getty Images
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    Social media ad growth slows, per Magna

    The reach and time spent with social media apps are nearing their limits in several major markets worldwide, according to a revised forecast.

    By • June 16, 2022
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    Courtesy of Frito-Lay North America
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    Ruffles teams with NBA star Jayson Tatum for sneaker collaboration

    The chip brand puts itself at the intersection of basketball and sneaker culture as Tatum’s Boston Celtics square off at the NBA Championship.

    By • June 16, 2022
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    Courtesy of Victoria's Secret
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    Victoria's Secret's Happy Nation brand launches Roblox hub

    The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.

    By Tatiana Walk-Morris • June 15, 2022
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    Courtesy of Sour Patch Kids
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    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By • June 13, 2022
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    Courtesy of Twitter
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    Twitter tests product drop alerts with Home Depot, Dior and others

    The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push. 

    By • June 9, 2022
  • YouTube Shopping Beauty Festival
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    Courtesy of Glossier
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    YouTube brings shopping to Shorts with Glossier Challenge

    Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy. 

    By • June 9, 2022