Social Media: Page 44
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Courtesy of Axe
Axe taps into crypto craze with 'dogecan' giveaways
The limited-edition, dogecoin-inspired cans sold out in minutes and afforded the Unilever brand viral moments on social media.
By Asa Hiken • July 21, 2021 -
Courtesy of Gen.G
Toyota deepens commitment to esports with Twitch stream doubling as virtual race
A collaboration with esports organization Gen.G, the 10-day competition arrives as Toyota changes its marketing plans around the Olympics.
By Asa Hiken • July 20, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Vimeo
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Courting small- and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.
By Peter Adams • July 19, 2021 -
Courtesy of I Can't Believe It's Not Butter!
ColumnCampaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots.
By Natalie Black (Koltun) • July 16, 2021 -
Retrieved from Triller on October 05, 2020
Triller pivots to long-form videos, shoppable livestreams with brand partners
Dr. Pepper and L'Oreal's NYX are among the brands looking to drive buzz or direct sales through the app that has refocused on longer-form content.
By Robert Williams • July 15, 2021 -
Courtesy of Arby's
Arby's serves up AI app to identify French fry variety
Following crinkle fries' recent addition as a permanent Arby's menu item, a new camera-powered feature arrives in honor of National French Fry Day.
By Natalie Black (Koltun) • July 15, 2021 -
Alexander Koerner via Getty Images
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.
By Peter Adams • July 15, 2021 -
Courtesy of Sweetarts
Sweetarts spins online music mixer with candy-inspired sounds
Fans who create beats through the mixer can enter a contest to win a professional recording experience with Christina Aguilera.
By Asa Hiken • July 14, 2021 -
Julia Himmel/Marketing Dive
Marketing in a recovery: H1 2021 by the numbers
With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.
By Natalie Black (Koltun) • July 13, 2021 -
Courtesy of Estrella Jalisco
Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership
With its new Classic Michelada, the AB InBev brand becomes the first CPG product to feature the Tastemade name in the U.S.
By Chris Kelly • July 12, 2021 -
NFL extends Twitter pact with big plans for platform's audio feature Spaces
The league is the first to offer sponsored Twitter Spaces after working with Clubhouse around the draft this year.
By Peter Adams • July 9, 2021 -
Courtesy of NYX Professional Makeup
NYX pilots new social commerce tech with TrillerTV makeup challenge
In a live show, viewers could shop products via a new click-to-purchase tool and enter an SMS contest to win a call with NSYNC's Lance Bass.
By Natalie Black (Koltun) • July 8, 2021 -
Permission granted by Playco
AMC gamifies 'The Walking Dead' with instant play on Facebook
Easter eggs and encounters with notable characters are featured in a promotional game ahead of the show's final season.
By Asa Hiken • July 8, 2021 -
Retrieved from Instagram on April 28, 2021
'We're no longer a photo-sharing app,' says head of Instagram
The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok.
By Tatiana Walk-Morris • July 7, 2021 -
Courtesy of Kraft Heinz
Heinz calls on hot dog and bun companies to sell equal packs
After its petition received more than 28,000 signatures and was featured on "The Late Show," Oscar Mayer announced plans to release a two-bun pack.
By Chris Kelly • Updated July 16, 2021 -
Courtesy of Pinterest
Pinterest bans weight-loss ads in face of reopening-related social pressures
With eating disorders sharply on the rise, the platform is looking to further differentiate from rival platforms through a focus on inclusion.
By Peter Adams • July 2, 2021 -
Retrieved from Corona on July 01, 2021
Corona offers spin on crypto craze to get people back to the beach
Brand ambassadors like Snoop Dogg are promoting a "Triptocurrency" that can be used to book trips exclusively on Expedia.
By Peter Adams • July 1, 2021 -
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power
The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.
By Peter Adams • June 29, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra Pure Gold foots baggage fees for outdoor enthusiasts
As outdoor sports fans return to pre-pandemic activities, the sweepstakes uses nature-themed messaging to promote the sustainably brewed beer.
By Asa Hiken • June 29, 2021 -
Courtesy of Facebook
Facebook expands Shops feature to WhatsApp, adds AR try-on to Instagram
Facebook will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience.
By Tatiana Walk-Morris • June 24, 2021 -
Courtesy of Lamps Plus
Lamps Plus products make cameo in TikTok videos from 26 creators
By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z.
By Natalie Black (Koltun) • June 24, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021 -
Courtesy of Keurig Dr Pepper
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda
The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller is different from social video rivals like TikTok.
By Chris Kelly • June 24, 2021 -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021
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