Miller Lite, New Balance team up on 'dad shoe' beer koozie

Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.

By Asa Hiken • June 2, 2021

AR's role in shopping poised to swell in next 5 years, Publicis and Snap find

Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.

By Natalie Black (Koltun) • May 27, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Pepsi says it's better with burgers in shot across Coke's bow

A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.

By Peter Adams • May 26, 2021

Barilla pens rigatoni-themed 'Funkytown' parody for TikTok

The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.

By Peter Adams • May 25, 2021

Stella Artois teams with grandmaster in Twitch-streamed chess challenge

With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event.

By Asa Hiken • May 24, 2021

How brands like HP make strides on TikTok thanks to its bespoke brand safety solution

Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.

By Chris Kelly • May 21, 2021

Poshmark, Snap team up on social shopping experience

The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.

By Tatiana Walk-Morris • May 20, 2021

Car brands embrace buzzy mobile media to reach millennial cord-cutters

The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.

By Robert Williams • May 20, 2021

Ikea evokes vacation-inspired home renovations with Pinterest quiz

After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.

By Natalie Black (Koltun) • May 20, 2021

Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date

Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.

By Chris Kelly • May 20, 2021

Facebook launches summer livestream shopping series

Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers.

By Tatiana Walk-Morris • May 19, 2021

P&G's Gillette Venus seeks to normalize pubic hair with quirky tune

To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.

By Chris Kelly • May 18, 2021

Reddit sets up in-house creative agency KarmaLab to scale ad business

The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.

By Peter Adams • May 17, 2021

Dove brings No Digital Distortion's body-positive message to TikTok

An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media. 

By Peter Adams • Updated May 14, 2021

YouTube takes aim at TikTok, Snap with $100M creator fund

Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video.

By Natalie Black (Koltun) • May 13, 2021

Ritz celebrates foster families with Instagram Stories sticker pack

As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.

By Robert Williams • May 7, 2021

TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image

At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray.

By Peter Adams • May 7, 2021

Wonderful Pistachios goes for gamers with Twitch, YouTube, social push

In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.

By Asa Hiken • May 6, 2021

Hollister launches Gen Z-focused brand with D'Amelio sisters

The Social Tourist sub-brand begins an exclusive, multi-year agreement between the TikTok stars and parent company Abercrombie & Fitch Co. 

By Daphne Howland • May 6, 2021

Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts

With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.

By Chris Kelly • May 6, 2021

Busch, Keystone Light restore familiar themes to launch rival summer campaigns

Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities.

By Robert Williams • May 5, 2021

Bombay Sapphire leans into science with Bill Nye explainer videos

The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality. 

By Asa Hiken • May 4, 2021

Cheetos, Doritos face off in 'Flamin' Hot' social media contest

Along with an influencer partnership, the Frito-Lay brands are asking people to vote on their favorite snack for a chance to win branded merch.

By Robert Williams • April 30, 2021

E.l.f. Cosmetics courts gamers with TikTok talent series

The deal with TikTok and Enthusiast Gaming reinforces E.l.f.'s commitment to empowering women in the historically male-dominated gaming world.

By Natalie Black (Koltun) • April 29, 2021

Facebook ad revenue surges 46% as marketer demand lifts prices

The social network predicts revenue growth may slow by the second half of this year as Apple limits ad tracking.

By Robert Williams • April 29, 2021