Social Media: Page 45
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Courtesy of National Geographic
Hyundai touts hybrid cars in Nat Geo's AR series on national parks
"Outside Academy" is available as a photo overlay on Instagram and has location-enabled features for road trips through Zion, Yosemite and more.
By Robert Williams • April 28, 2021 -
Retrieved from Clubhouse on April 26, 2021
NFL adds audio app Clubhouse to social media lineup for draft
The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.
By Robert Williams • April 27, 2021 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Retrieved from Snapchat on April 23, 2021
Snap's revenue jumps 66% as user base hits 280M
Gucci, American Eagle and Sweat were among the brands that launched notable campaigns on Snapchat during the first quarter.
By Robert Williams • April 23, 2021 -
Retrieved from Holdosi from Pixabay on April 23, 2021
Captain Morgan teams with FanDuel on soccer betting contest
The Diageo-owned rum also plans a "Sub in the Captain" campaign throughout the season to perk up sports fans' game day routines.
By Robert Williams • April 23, 2021 -
Permission granted by Subway
Subway serves up real plant sounds in original song for Earth Day
A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.
By Peter Adams • April 22, 2021 -
Retrieved from Dove Canada on April 21, 2021
Dove urges parents to have the 'selfie talk' about harmful effects of social media
The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards.
By Robert Williams • April 21, 2021 -
Courtesy of Facebook
Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight
A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration.
By Peter Adams • April 20, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra's sustainably brewed beer samples the sun in new song
To promote a solar power milestone, the AB InBev brand taps Colombian star Maluma for an original song and music video.
By Chris Kelly • April 20, 2021 -
Courtesy of Serta Simmons Bedding LLC
Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers
The 151-year-old mattress brand is teaming with two TikTok stars to reach Gen Zers who spend more time in bed working from home or viewing digital content.
By Robert Williams • April 20, 2021 -
Courtesy of Avocados From Mexico
Avocados From Mexico dishes up personalized recipes for Cinco de Mayo
The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes.
By Robert Williams • April 19, 2021 -
Courtesy of Budweiser
Budweiser pours free beer for vaccinated consumers
Continuing the brand's efforts that began ahead of the Super Bowl, the first 10,000 people who respond to its giveaway will get $5 for a drink.
By Robert Williams • April 19, 2021 -
Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
By Peter Adams • April 15, 2021 -
Courtesy of IHOP
IHOP serves sizzling bacon sounds on Clubhouse in new menu item's rollout
As other social media channels grow crowded with advertising, the audio-only app offers a way to stand out and experiment with different kinds of creative.
By Robert Williams • April 13, 2021 -
Courtesy of Carmax
CarMax touts 24-hour test drives with Dunkin' detour
As part of its "Doin' Donuts" push, the used-car dealer tapped Busy Philipps to offer activity ideas during daylong test drives, including a stop at Dunkin'.
By Robert Williams • April 13, 2021 -
Retrieved from Pacifico on April 12, 2021
Pacifico targets Gen Z with digital-first campaign amid nationwide expansion
The beer brand's sales last year rose 12% to hit a record 12.3 million cases, making it the ninth-most popular imported beer.
By Robert Williams • April 12, 2021 -
Retrieved from Mac Rumors on April 07, 2021
Facebook tests Venmo-like QR codes for P2P payments
The social media giant has attempted to penetrate the mobile payments space for several years, including developing a cryptocurrency and digital wallet.
By Vaidik Trivedi • April 8, 2021 -
Nearly half of execs expect social marketing budgets to double in next 3 years, study finds
Growing investments don't necessarily reflect confidence, as less than half of respondents described their current strategy as "very effective."
By Peter Adams • April 8, 2021 -
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 8, 2021 -
Courtesy of TikTok
IPG teams with TikTok to deepen brand clients' access to creator culture
A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.
By Peter Adams • April 6, 2021 -
Courtesy of Budweiser
Budweiser social push helps fans scream profanities atop a mountain
To promote its first Utah-themed beer, the brewer launched a campaign that celebrates the "charming way" residents of the state swear.
By Robert Williams • April 6, 2021 -
Courtesy of The Clorox Company
Clorox taps Billy Porter for #YasClean song, challenge on TikTok
The "Pose" star flips the slang phrase "yas queen" as part of a hashtag challenge and home makeover sweepstakes.
By Chris Kelly • April 1, 2021 -
Courtesy of White Castle
White Castle cooks up brunch recipes, branded merch for Easter
The burger chain is running an email promotion with food and fashion influencers to engage consumers.
By Robert Williams • April 1, 2021 -
Retrieved from Kraft Heinz on March 31, 2021
Kraft Mayo offers kits to help overcome 'mayophobia'
Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.
By Robert Williams • March 31, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Courtesy of Hasbro
Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool
A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform.
By Peter Adams • March 29, 2021
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