Social Media: Page 57
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Courtesy of TikTok
Louis Vuitton, Puma dress up for TikTok Fashion Month
Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.
By Robert Williams • Sept. 11, 2020 -
Permission granted by Walmart
Walmart homes in on family, community in first ad push for Walmart+
Called "A Different Kind of Membership," the multichannel campaign features 22 diverse families and focuses on reclaiming precious time lost to shopping.
By Peter Adams • Sept. 11, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Permission granted by Snap
Gen Z shows higher ad recall than older age groups, Snap study finds
The cohort's higher rate of brand preference and shorter attention spans suggest both a challenge and opportunity for marketers to connect with this valuable audience.
By Robert Williams • Sept. 10, 2020 -
Retrieved from Verizon on September 10, 2020
Verizon Media kicks off AR, co-viewing features for NFL games
Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.
By Robert Williams • Sept. 10, 2020 -
Courtesy of Sabra
Sabra enlists TikTok star Tabitha Brown for shoppable videos
Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.
By Robert Williams • Sept. 10, 2020 -
Courtesy of Babe Wine
Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff
In partnership with accessory maker Ryan Porter, the official wine sponsor of the NFL wants to re-create the smells of the game for remote football fans.
By Tatiana Walk-Morris • Sept. 9, 2020 -
Courtesy of Bud Light
Bud Light unveils 'Showtime Cam' for NFL fans on Twitter
Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.
By Robert Williams • Sept. 9, 2020 -
Courtesy of Voss
Dwayne Johnson leads Voss challenge to show 'drops of kindness'
Instagram users can win prizes from the Norwegian bottled water brand over the next three months and view a "kindness tracker" on a branded microsite.
By Robert Williams • Sept. 9, 2020 -
Retrieved from Chipotle Mexican Grill, Inc. on September 08, 2020
Chipotle employs TikTok creator cohort to promote group-ordering app feature
As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.
By Peter Adams • Sept. 8, 2020 -
Courtesy of Oxigen
Steph Curry-backed water brand honors frontline workers on social
Oxigen bottled water challenges people to share their stories on social media with #recoverandrise for a chance to win $5,000 toward a charity.
By Robert Williams • Sept. 8, 2020 -
Consumers form loyalties to new brands they bought in quarantine, survey finds
Some of the new shopping habits formed during the pandemic could endure, providing opportunities for marketers, Bazaarvoice found.
By Robert Williams • Sept. 8, 2020 -
Courtesy of Xfinity
Xfinity Mobile turns social ads into games using Pinterest's Pin button
As Pinterest continues to grow, marketers are finding new ways to leverage the platform to engage its passionate user base.
By Robert Williams • Sept. 8, 2020 -
Apple delays tracking opt-in after critics sound warning bell
Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.
By Robert Williams • Sept. 4, 2020 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings sells season passes to feed and entertain NFL fans
The chain returns to experiential marketing with an effort to appeal to folks who are eager to return to normal activities and those who are staying at home.
By Tatiana Walk-Morris • Sept. 4, 2020 -
Courtesy of El Pollo Loco
El Pollo Loco spices up loyalty program with location-based app expansion
Tying curbside pickup to the GPS in customers' smartphones is the latest sign of a digital transformation that has helped the chain triple online sales.
By Robert Williams • Sept. 4, 2020 -
Courtesy of McDonald's
McDonald's serves up 'Travis Scott Meal' as part of broader collaboration with rapper
Dunkin' and Chipotle have recently pursued similar strategies in a bid to connect with young consumers during the pandemic.
By Robert Williams • Sept. 4, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok widens ad options with new marketing partner program
Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.
By Robert Williams • Sept. 4, 2020 -
IAB: US digital ad spend will grow 6% this year amid broader slowdown
Paid search and social media are the fastest-growing digital ad categories, while spending on traditional channels like linear TV, OOH and print will plunge.
By Robert Williams • Sept. 3, 2020 -
Courtesy of Dunkin'
Dunkin' dubs coffee drink 'The Charli' after TikTok's biggest star
The effort points to how influencers can be part of a broader campaign that coordinates media buying with product development and social activations.
By Robert Williams • Sept. 3, 2020 -
75% of people unlikely to use branded hashtags, survey finds
User-generated content is cost-effective but has low participation, with 73% of consumers saying they're unlikely to create branded videos.
By Robert Williams • Sept. 2, 2020 -
Retrieved from TikTok on August 04, 2020
Teespring lets TikTok creators sell merch directly to fans
The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.
By Robert Williams • Sept. 1, 2020 -
Courtesy of Chobani
Chobani gamifies Instagram Story in multichannel push for new yogurt
A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.
By Robert Williams • Sept. 1, 2020 -
Courtesy of Red Wing Shoe Company
Red Wing flips Labor Day campaign into hiring effort for unemployed Americans
Burger King and New Balance have answered the footwear's company call to share job openings this holiday weekend.
By Robert Williams • Updated Sept. 3, 2020 -
Courtesy of Coors Light
Coors Light turns favorite video chat backgrounds into real vacations
Fans can upload a screenshot of themselves in their "ideal video chat background" for a chance to win a trip to that location.
By Chris Kelly • Sept. 1, 2020 -
Opinion
Assessing new channels for your mobile ad spend
As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.
By Jonathan Chan • Sept. 1, 2020
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