Social Media: Page 58

  • Facebook Messenger lets people watch videos together
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    Retrieved from Facebook Newsroom on September 15, 2020
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    Facebook Messenger joins co-watching party and enables shared video viewing

    For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.

    By • Sept. 15, 2020
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    Courtesy of California Milk Processor Board
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    'Got milk?' creators tap 'Black-ish' star for bilingual positive news series

    By tapping "Hollywood's youngest executive producer" along with notable kidfluencers, the California Milk Processor Board seeks to engage Gen Z with timely content marketing.

    By Tatiana Walk-Morris • Sept. 14, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Flickr user Oracle PR
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    Walmart reportedly in talks to join Oracle's proposed stake in TikTok

    The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon.

    By • Updated Sept. 17, 2020
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    Courtesy of Pepsi
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    Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

    Local fan traditions — some more infamous than others — are the focus of an effort addressing how showing team spirit might be different this year. 

    By Tatiana Walk-Morris and Chris Kelly • Sept. 11, 2020
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    Courtesy of Barclays
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    Barclays champions Black wealth creation on Instagram Live

    The five-week #BlackWealthMatters series is the latest sponsored livestream to address social issues that include diversity and inclusion.

    By • Sept. 11, 2020
  • Gap debuts Stand United marketing campaign
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    Courtesy of Gap Inc.
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    Column

    Campaign Trail: Gap leans on brand heritage in unity-focused campaign

    The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter education.

    By • Sept. 11, 2020
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    Bekir Donmez via Unsplash
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    Ferrero shares '31 Days of Halloween' on Pinterest

    With the holiday expected to look different this year, the confectioner wants to extend the excitement over a period of weeks with content and shoppable pins.

    By • Sept. 11, 2020
  • Introducing TikTok fashion month
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    Courtesy of TikTok
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    Louis Vuitton, Puma dress up for TikTok Fashion Month

    Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

    By • Sept. 11, 2020
  • Ad still from Walmart+ campaign retrieved by Marketing Dive on Sept. 10, 2020
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    Permission granted by Walmart
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    Walmart homes in on family, community in first ad push for Walmart+

    Called "A Different Kind of Membership," the multichannel campaign features 22 diverse families and focuses on reclaiming precious time lost to shopping.

    By • Sept. 11, 2020
  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
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    Permission granted by Snap
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    Gen Z shows higher ad recall than older age groups, Snap study finds

    The cohort's higher rate of brand preference and shorter attention spans suggest both a challenge and opportunity for marketers to connect with this valuable audience.

    By • Sept. 10, 2020
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    Retrieved from Verizon on September 10, 2020
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    Verizon Media kicks off AR, co-viewing features for NFL games

    Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

    By • Sept. 10, 2020
  • Sabra enlists TikTok star Tabitha Brown for shoppable videos
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    Courtesy of Sabra
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    Sabra enlists TikTok star Tabitha Brown for shoppable videos

    Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.

    By • Sept. 10, 2020
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    Courtesy of Babe Wine
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    Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff

    In partnership with accessory maker Ryan Porter, the official wine sponsor of the NFL wants to re-create the smells of the game for remote football fans.

    By Tatiana Walk-Morris • Sept. 9, 2020
  • Bud Light unveils 'Showtime Cam' for NFL fans on Twitter
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    Courtesy of Bud Light
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    Bud Light unveils 'Showtime Cam' for NFL fans on Twitter

    Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.

    By • Sept. 9, 2020
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    Courtesy of Voss
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    Dwayne Johnson leads Voss challenge to show 'drops of kindness'

    Instagram users can win prizes from the Norwegian bottled water brand over the next three months and view a "kindness tracker" on a branded microsite.

    By • Sept. 9, 2020
  • Chipotle TikTok activation with The House Nobody Asked For retrieved by Mobil Marketer on Sept. 8, 2020
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    Retrieved from Chipotle Mexican Grill, Inc. on September 08, 2020
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    Chipotle employs TikTok creator cohort to promote group-ordering app feature

    As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.

    By • Sept. 8, 2020
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    Courtesy of Oxigen
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    Steph Curry-backed water brand honors frontline workers on social

    Oxigen bottled water challenges people to share their stories on social media with #recoverandrise for a chance to win $5,000 toward a charity.

    By • Sept. 8, 2020
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    http://startupstockphotos.com
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    Consumers form loyalties to new brands they bought in quarantine, survey finds

    Some of the new shopping habits formed during the pandemic could endure, providing opportunities for marketers, Bazaarvoice found.

    By • Sept. 8, 2020
  • Xfinity Mobile turns social ads into games using Pinterest's Pin Button
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    Courtesy of Xfinity
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    Xfinity Mobile turns social ads into games using Pinterest's Pin button

    As Pinterest continues to grow, marketers are finding new ways to leverage the platform to engage its passionate user base. 

    By • Sept. 8, 2020
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    Nikolay Tarashchenko / Unsplash
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    Apple delays tracking opt-in after critics sound warning bell

    Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.  

    By • Sept. 4, 2020
  • Buffalo Wild Wings offers season pass to feed and entertain football fans
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    Courtesy of Buffalo Wild Wings
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    Buffalo Wild Wings sells season passes to feed and entertain NFL fans

    The chain returns to experiential marketing with an effort to appeal to folks who are eager to return to normal activities and those who are staying at home.

    By Tatiana Walk-Morris • Sept. 4, 2020
  • El Pollo Loco expands app-based loyalty program nationwide
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    Courtesy of El Pollo Loco
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    El Pollo Loco spices up loyalty program with location-based app expansion

    Tying curbside pickup to the GPS in customers' smartphones is the latest sign of a digital transformation that has helped the chain triple online sales.

    By • Sept. 4, 2020
  • McDonald's serves up 'Travis Scott Meal' in broader collaboration with rapper
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    Courtesy of McDonald's
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    McDonald's serves up 'Travis Scott Meal' as part of broader collaboration with rapper

    Dunkin' and Chipotle have recently pursued similar strategies in a bid to connect with young consumers during the pandemic. 

    By • Sept. 4, 2020
  • TikTok header
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    Retrieved from TikTok on May 27, 2020
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    TikTok widens ad options with new marketing partner program

    Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

    By • Sept. 4, 2020
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    Jakob Owens / Unsplash
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    IAB: US digital ad spend will grow 6% this year amid broader slowdown

    Paid search and social media are the fastest-growing digital ad categories, while spending on traditional channels like linear TV, OOH and print will plunge.

    By • Sept. 3, 2020