Social Media: Page 59
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Courtesy of Dunkin'
Dunkin' dubs coffee drink 'The Charli' after TikTok's biggest star
The effort points to how influencers can be part of a broader campaign that coordinates media buying with product development and social activations.
By Robert Williams • Sept. 3, 2020 -
75% of people unlikely to use branded hashtags, survey finds
User-generated content is cost-effective but has low participation, with 73% of consumers saying they're unlikely to create branded videos.
By Robert Williams • Sept. 2, 2020 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Retrieved from TikTok on August 04, 2020
Teespring lets TikTok creators sell merch directly to fans
The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.
By Robert Williams • Sept. 1, 2020 -
Courtesy of Chobani
Chobani gamifies Instagram Story in multichannel push for new yogurt
A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.
By Robert Williams • Sept. 1, 2020 -
Courtesy of Red Wing Shoe Company
Red Wing flips Labor Day campaign into hiring effort for unemployed Americans
Burger King and New Balance have answered the footwear's company call to share job openings this holiday weekend.
By Robert Williams • Updated Sept. 3, 2020 -
Courtesy of Coors Light
Coors Light turns favorite video chat backgrounds into real vacations
Fans can upload a screenshot of themselves in their "ideal video chat background" for a chance to win a trip to that location.
By Chris Kelly • Sept. 1, 2020 -
Opinion
Assessing new channels for your mobile ad spend
As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.
By Jonathan Chan • Sept. 1, 2020 -
Courtesy of Shipt
Shipt offers free groceries in first dance challenge on Instagram
The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.
By Robert Williams • Aug. 31, 2020 -
Courtesy of Knix
Knix tells women to 'stop trashing their periods' in new OOH, digital ad
Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks.
By Natalie Black (Koltun) • Aug. 31, 2020 -
Kellogg's Incogmeato challenges skeptics with Postmates sampling, animal influencers
A phased strategy playfully goads flexitarians to overcome their fears that plant-based meat won't taste good, and arrives as parent company Kellogg ramps up marketing in the second half of 2020.
By Natalie Black (Koltun) • Aug. 31, 2020 -
Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk
The generation's brand awareness "bucket is leaking," Morning Consult found, while digitally oriented companies are seeing their favor rise with the cohort.
By Peter Adams • Aug. 31, 2020 -
Retrieved from United Nations Environment Programme on August 28, 2020
Adobe asks app shutterbugs to dive into #OceanLeague campaign for marine health
Adobe created lenses for its Photoshop Camera that let people take selfies in underwater worlds and share them on social media.
By Robert Williams • Aug. 28, 2020 -
Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.
By Peter Adams • Aug. 27, 2020 -
Retrieved from TikTok/Vimeo on August 19, 2020
TikTok CEO resigns after 3 months as app nears inflection point in US
In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.
By Peter Adams • Aug. 27, 2020 -
Courtesy of Atom Tickets
Atom Tickets releases Snapchat Mini app for moviegoers
The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.
By Robert Williams • Aug. 27, 2020 -
Courtesy of El Pollo Loco
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.
By Chris Kelly • Aug. 27, 2020 -
Retrieved from Apple on June 23, 2020
Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14
"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.
By Robert Williams • Aug. 27, 2020 -
Kargo buys Rhombus to boost ad targeting in social media embeds
Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.
By Robert Williams • Aug. 27, 2020 -
Courtesy of Olay
Olay extends STEM-focused mission in Women's Equality Day campaign
A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.
By Natalie Black (Koltun) • Aug. 26, 2020 -
Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Opinion
Social is not a shortcut
Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.
By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020 -
Retrieved from Ogilvy on August 25, 2020
Burger King angers Twitch streamers with stunt campaign
The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.
By Robert Williams • Aug. 25, 2020 -
Permission granted by Pepsi
Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience
In an effort catering to stir-crazed football fans, the brand paved a couple's front yard to resemble a parking lot decked out in New York Jets paraphernalia.
By Peter Adams • Aug. 24, 2020
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