Social Media: Page 60

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    Courtesy of Ntwrk
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    TikTok unveils first shoppable livestream with Ntwrk

    The social video app will let viewers this week buy apparel sporting defiant messages against a possible U.S. ban.

    By • Aug. 24, 2020
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    Facebook
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    Facebook marketing chief Antonio Lucio is leaving

    The executive wants to put more time into diversity, inclusion and equity in marketing and advertising.

    By • Aug. 24, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Courtesy of PepsiCo
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    Lay’s delivers ‘flavor trip’ on social for travel-starved fans

    In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.

    By • Aug. 24, 2020
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    Pinterest Business
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    Disney, Hilton, Southwest Airlines target travel planners on Pinterest

    Brands have tended to promote trips that are mindful of health and safety recommendations during the pandemic rather than touting travel deals.

    By • Aug. 24, 2020
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    Courtesy of Tecate
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    Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

    The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

    By • Aug. 21, 2020
  • Colgate targets millennials in launch of DTC smart electric toothbrush
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    Courtesy of Colgate
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    Colgate targets millennials with launch of DTC smart toothbrush

    Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.

    By Graham Vyse • Aug. 20, 2020
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    Courtesy of PeaTos
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    Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom

    Promoting itself as “junk food without the junk,” the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled “Hey Chester...”

    By Dianna Christie • Aug. 20, 2020
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    Courtesy of iHeartRadio
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    P&G teams with iHeartRadio on podcast profiling diverse women

    “Seneca’s 100 Women to Hear” marks the 100th anniversary of the 19th Amendment granting American women the right to vote.

    By • Aug. 20, 2020
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    Courtesy of TikTok
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    TikTok debuts US ad campaign, while survey finds most Americans support ban

    Launching at a perilous time for the platform, “It Starts on TikTok” shows how people use the app for entertainment and creative expression.

    By • Aug. 20, 2020
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    Wikimedia
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    Oracle enters bidding fray for social video app TikTok

    President Trump on Tuesday expressed support for Oracle’s possible bid for TikTok’s U.S. operations. 

    By • Aug. 19, 2020
  • Untuckit responds to skeptical tweets in ads designed to convert new customers
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    Courtesy of Untuckit
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    Untuckit responds to skeptical tweets in ads designed to convert new customers

    The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn’t take itself too seriously.

    By Graham Vyse • Aug. 19, 2020
  • Stella Artois brings five-star hotel service to homebodies
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    Courtesy of Stella Artois
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    Stella Artois brings five-star hotel service to homebodies

    Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.

    By Dianna Christie • Aug. 19, 2020
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    Courtesy of Budweiser
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    Bud Light Seltzer seeks ‘chief meme officer’ to grow online clout

    Responsibilities of the “CMO,” who will be paid $5,000 a month, include creating 10 memes a week to share on social media.

    By • Aug. 19, 2020
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    Flickr
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    Hellmann’s educates ‘Animal Crossing’ players about food waste through virtual island

    Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.

    By • Aug. 18, 2020
  • Mtn Dew encourages consumers to explore the outdoors with new sweepstakes
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    Courtesy of PepsiCo
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    Mtn Dew encourages consumers to head outdoors with new sweepstakes

    As consumers rediscover the joys of motorsports, hiking and fishing, the “Claim the Outdoors” sweepstakes continues the brand’s adventure push.

    By Dianna Christie • Aug. 18, 2020
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
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    Permission granted by Pepsi
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    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
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    Mastercard
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    Mastercard seeks soccer fans to join ‘Priceless Wave’ on TikTok

    The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament. 

    By • Aug. 18, 2020
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    Retrieved from Corona on August 18, 2020
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    Corona taps Snoop Dogg for first campaign unifying family of brands

    With “La Vida Más Fina,” the beverage marketer steps back into the spotlight after facing backlash for its name’s close resemblance to the novel coronavirus.

    By Dianna Christie • Aug. 18, 2020
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    Courtesy of Budweiser
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    Budweiser campaigns to become Utah’s official beer on Twitter

    The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.

    By • Aug. 18, 2020
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. seeks brand ambassadors for first TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on “Eyes. Lips. Famous.”

    By • Aug. 17, 2020
  • Woman exercising at home through virtual event
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    Courtesy of Facebook
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    Facebook now lets Page owners monetize virtual events

    Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger’s online “rooms” for more personal gatherings.

    By • Aug. 17, 2020
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    Courtesy of SmileDirectClub
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    SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

    Teens are asked to dress up as their favorite yearbook superlative such as “best dressed” or “most likely to succeed” for a chance to win free teeth-alignment treatment.

    By • Aug. 17, 2020
  • Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
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    Courtesy of The Clorox Company
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    Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

    A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

    By Dianna Christie • Aug. 17, 2020
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    Getty Images
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    Most Americans believe Facebook ad boycott fair, but only 40% see it creating ‘credible change’

    About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.

    By • Aug. 14, 2020
  • HBO Max teams with Pinterest to promote new Selena Gomez show
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    Retrieved from Pinterest on August 14, 2020
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    HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

    HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

    By Dianna Christie • Aug. 14, 2020