Social Media: Page 77
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Opinion
Dodging the pitfalls of meme-inspired branding
With an intuitive and aesthetic understanding of online subcultures, marketers can create anchors for their brand that leave room for growth, writes CBX's Jaime Klein Daley.
By Jaime Klein Daley • Feb. 25, 2020 -
Google tops Facebook, Instagram in e-commerce activity, study finds
Google's ability to drive stronger sales and web traffic than the social giants indicates key differences in how people use the respective platforms.
By Robert Williams • Feb. 24, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
KFC France jumps on buzz of Kanye West, Kim Kardashian visit
The fast-food chain customized a bucket of chicken featuring lyrics that mention KFC and erected a plaque commemorating the celebrities' visit.
By Dianna Christie • Feb. 24, 2020 -
Facebook is paying people to record their voices
The social network wants voice recordings to improve its speech recognition technology.
By Robert Williams • Feb. 24, 2020 -
Liquid Death water promotes recyclable packaging with demons in hell
The water brand pushes an alternative to plastic bottles in an edgy new campaign that lands in advance of its national Whole Foods rollout.
By Dianna Christie • Feb. 24, 2020 -
McDonald's beefs up branded merch with Quarter Pounder products, including scented candles
Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available.
By Dianna Christie • Feb. 21, 2020 -
Mucinex's latest TikTok challenge boasts more than 560M views
The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.
By Robert Williams • Feb. 21, 2020 -
Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts
The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.
By Robert Williams • Feb. 21, 2020 -
What the Aflac Duck can teach marketers about taking creative risks
After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition.
By Chris Kelly • Feb. 20, 2020 -
Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar
Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.
By Robert Williams • Feb. 20, 2020 -
Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony
Through the name change, a behind-the-scenes video and related merch, the effort builds a story around a menu item and a legendary hip-hop group.
By Dianna Christie • Feb. 20, 2020 -
Burger King promotes moldy Whopper as part of 'real food' push
A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.
By Peter Adams • Feb. 19, 2020 -
Facebook tests Pinterest-like app for saving and sharing photos
The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.
By Robert Williams • Feb. 19, 2020 -
Chili's wants you to 'laugh so hard you pee a little' with new campaign
Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.
By Dianna Christie • Feb. 19, 2020 -
Guinness taps Nick Offerman for St. Patrick's Day social push
For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.
By Robert Williams • Feb. 19, 2020 -
Supreme heats up Twitter with red branded Oreos
The cult retailer has partnered with the snack food brand to promote its spring-summer collection.
By Dianna Christie • Feb. 19, 2020 -
Sally Beauty asks fans to choose its first influencers
As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.
By Robert Williams • Feb. 19, 2020 -
Absolut Vodka urges drinkers to 'sex responsibly'
The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.
By Robert Williams • Feb. 18, 2020 -
Facebook cancels marketing summit amid coronavirus fears
Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year.
By Robert Williams • Feb. 18, 2020 -
Kraft Heinz to boost media spending by 30% while cutting agencies
A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.
By Robert Williams • Feb. 14, 2020 -
Outfront's OOH campaign sends virtual valentines via Instagram
Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.
By Robert Williams • Feb. 14, 2020 -
Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
By Robert Williams • Feb. 13, 2020 -
Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says
Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.
By Natalie Black (Koltun) • Feb. 13, 2020 -
FTC eyes stricter rules on influencer marketing
The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.
By Robert Williams • Feb. 13, 2020 -
New breed: How the Westminster Kennel Club figured out TikTok
Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.
By Chris Kelly • Feb. 13, 2020
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