Chipotle's CMO on how the brand quickly pivoted in response to coronavirus

Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers.

By Chris Kelly • April 13, 2020

Natural Light hosts virtual college graduation on Facebook Live

The Anheuser-Busch brand aims to connect with college students, many of whom won't have a commencement ceremony this year due to the coronavirus.

By Dianna Christie • April 13, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Stella Artois hosts Instagram cooking show to support COVID-19 relief

"Stella Sessions@Home" will appear on Instagram's IGTV video streaming service Tuesdays through Fridays.

By Robert Williams • April 9, 2020

Twitter tweaks privacy policy to share more user data with advertisers

Before the change, users had a setting to prevent Twitter from providing non-public personal information such as a smartphone's device identifier and ad engagement data.

By Robert Williams • April 9, 2020

Teen spending hits lowest point in nearly a decade as coronavirus concerns grow

Categories like cosmetics experienced a blow from Gen Zers this spring, while some food and apparel brands fortified their lead, Piper Sandler found. 

By Peter Adams • April 8, 2020

Snapchat supports COVID-19 relief with AR Lens

The augmented reality feature lets people scan a dollar bill or other currency to donate to the World Health Organization's COVID-19 relief fund.

By Robert Williams • April 8, 2020

Trojan asks consumers to slide into its Twitter DMs

Touting the joys of staying home during the pandemic, the condom brand is giving away products on Twitter and is sponsoring a Spotify playlist.

By Robert Williams • April 7, 2020

Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch

The livestreamed competition is the first in a series that the restaurant chain plans for its Twitch channel.

By Robert Williams • April 7, 2020

Foursquare merges with location data rival Factual

While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.

By Robert Williams • April 7, 2020

Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.

By Dianna Christie • April 7, 2020

GoPro launches #HomePro challenge as COVID-19 keeps people inside

The maker of action sports cameras is urging people to share creative photos and videos on Instagram, TikTok, YouTube or Facebook.

By Robert Williams • April 6, 2020

Essence hosts virtual wellness event to reach people in lockdown

The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.

By Dianna Christie • April 6, 2020

Brands recalibrate to community-building during quarantine

Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?

By Natalie Black (Koltun) • April 6, 2020

Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

Russell Stover readies GIFs, Instagram 'bunny hunt' for Easter

"The Great Bunny Hunt" will challenge people to find chocolate bunnies hidden in photos for a chance to win a year of free candy.

By Robert Williams • April 3, 2020

Snapchat user engagement for app ads jumps during pandemic

Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.

By Robert Williams • April 3, 2020

Report: Walmart suspends affiliate program with MagicLinks, Rakuten

The suspension could hurt influencers and other creators that rely on affiliate incomes as advertising retreats and programs are cut.

By Dianna Christie • April 3, 2020

Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart's Vudu

Other publishers like YouTube told Adweek they still plan to participate in the rescheduled event, but are working through what presentations will look like.

By Peter Adams • April 2, 2020

Honda shifts gears with campaigns to highlight COVID-19 relief

Efforts by the carmaker include a #LessDriveMorePark social media campaign from its Acura luxury brand.

By Robert Williams • April 2, 2020

Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief

Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.

By Robert Williams • April 2, 2020

Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live

Couples who get engaged while social distancing can post with the hashtag #WeddingContest to enter for a chance to have the brand fund their wedding.

By Dianna Christie • April 2, 2020

HSBC, DoSomething.org launch personal finance campaign starring 'Black-ish' actor

The push aims to encourage personal savings during Financial Literacy Month by enlisting social influencers and a contest.

By Dianna Christie • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

T-Mobile urges gratitude for 'helpers' on April Fools' Day

Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.

By Robert Williams • April 1, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020