Social Media: Page 78


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    Nearly 80% of marketers want to work with microinfluencers

    According to a new report, the shift comes as marketers seek clear metrics for assessing return on investment.

    By Tatiana Walk-Morris • March 9, 2020
  • Grindr sold by Chinese owner amid US security concerns

    The sale may have implications for ByteDance’s ownership of TikTok.

    By March 9, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • FTC fines 'detox tea' company $1M over Instagram ads
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    Retrieved from FTC on March 09, 2020
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    FTC fines detox tea company $1M over Instagram ads

    The agency in 2018 warned influencers including rapper Cardi B and Jordin Sparks about clearly disclosing Teami’s paid endorsements above the app’s “more” button.

    By March 9, 2020
  • AI rejected by a growing number of marketers, study says

    One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

    By Dianna Christie • March 9, 2020
  • Lexus sponsors podcast series with Malcolm Gladwell
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    Courtesy of Lexus
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    Lexus rides with Malcolm Gladwell for podcast series

    “Go and See” follows the author and podcaster as he visits Lexus’ headquarters in Japan and explores how the luxury brand designs cars.

    By March 6, 2020
  • Gen Z prefers influencers who could fit into their ‘social bubble,’ study says

    Most young consumers said it’s important for the influencers they follow to be nice and not come off as salespeople.

    By March 6, 2020
  • Ancestry celebrates the history of women's suffrage
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    Retrieved from Ancestry on March 06, 2020
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    Ancestry opens archives to celebrate the history of women’s suffrage

    In a bid to register new users, the site is giving away thousands of historical documents around the 19th Amendment’s centennial.

    By Dianna Christie • March 6, 2020
  • Jeep Wrangler launches multi-channel campaign to build off-road community
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    Courtesy of FCA
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    Jeep leans on fans, multichannel campaign to build off-road community

    With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

    By Dianna Christie • March 6, 2020
  • Jägermeister sponsors NHL video series on social media
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    Retrieved from NHL on March 05, 2020
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    Jägermeister sponsors NHL video series on social

    “Men in Blazers on Ice” airs every Wednesday on the league’s YouTube, Twitter, Instagram and Facebook channels.

    By March 5, 2020
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    unsplash/freestocks
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    Twitter pilots Stories-like format in Brazil

    The platform aims to boost usage by urging people to share their “fleeting thoughts” as Fleets.

    By March 5, 2020
  • Report: Snapchat tests audience network to place ads outside its app

    Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app’s extension to third-party platforms.

    By March 5, 2020
  • Buffalo Wild Wings hosts experiential sleepover for March Madness
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    Permission granted by Buffalo Wild Wings
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    Buffalo Wild Wings nixes experiential sleepover for March Madness

    Dubbed BnB-Dubs, the activation would have let basketball fans enter to win an Airbnb-style sleepover in a Chicago location.

    By Dianna Christie , Updated March 17, 2020
  • Godiva launches women empowerment program honoring its namesake

    The Belgian brand asks chocolatiers to nominate their favorite charities that support women’s empowerment and is giving away gifts to fans who tweet about inspiring women.

    By Dianna Christie • March 5, 2020
  • Jaguar launches live-action, CGI ads
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    Courtesy of Jaguar
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    Jaguar taps James Bond credits director for new ad campaign

    A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

    By Dianna Christie • March 4, 2020
  • Victory Brewing kicks off comedy tour and marketing campaign
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    Courtesy of Victory Brewing Company
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    Victory Brewing promotes laughter amid tense times with comedy tour

    The craft beer brand wants to connect with fans​ in a contentious election year and encourage good times with lighthearted fun and a cold brew.

    By Dianna Christie • March 3, 2020
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    Permission granted by https://www.instagram.com/camillamount/
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    Influencer budgets to grow as 65% of marketers track ROI, study says

    Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.

    By March 3, 2020
  • Chili's celebrates 45th birthday with TikTok challenge
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    Courtesy of Chili’s Grill & Bar
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    Chili’s celebrates 45th birthday with debut TikTok challenge

    The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

    By March 3, 2020
  • Wendy's
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    Courtesy of Wendy’s
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    Wendy’s cooks up social media buzz with new breakfast menu campaign

    In 36 hours, the QSR received more than 10,000 follower requests after locking its Twitter account in the run-up to launch. 

    By March 3, 2020
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    Thai Phi Le
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    Dunkin’ drafts ‘Cheer’ star for Instagram sweepstakes

    Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special “Dunkin’ cheer” to the company’s account.

    By March 3, 2020
  • Reynolds taps World’s Strongest Man for first sustainability-focused ad campaign
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    Courtesy of Periscope
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    Hefty taps world’s strongest man for 1st sustainability-focused campaign

    Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

    By Dianna Christie , March 3, 2020
  • An Allbirds storefront on Newbury Street in Boston.
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    Cara Salpini/Marketing Dive
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    Nonprofits and consumer brands borrow from each other’s playbook to engage millennials

    Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands.

    By March 3, 2020
  • Poshmark: Over half of consumers would buy through social media

    A study from the social commerce platform also found that Gen Z was leading the secondhand apparel trend.

    By Tatiana Walk-Morris • March 2, 2020
  • Gen Z relies on influencers for purchase decisions, Kantar says

    Almost half of young adults have made a purchase decision based on an influencer’s recommendation.

    By March 2, 2020
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    Ted Baker
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    Report: Facebook revamps Messenger to highlight Stories

    The social network is following through on plans to remove the Discover tab that showcased chatbots and messaging with businesses.

    By March 2, 2020
  • Avocados From Mexico partners with MyFitnessPal on healthy eating challenge
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    Courtesy of Avocados From Mexico
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    Avocados From Mexico teams with MyFitnessPal on healthy eating challenge

    By submitting an email address and mobile number, fans can engage with “Cooking Healthy with Thalía” via text, email and voice message.

    By March 2, 2020