Social Media: Page 79
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Opinion
Why so many Super Bowl commercials aimed for the heart
The visceral nature of several big game ads comes as consumers demand authenticity and relatability, says UserTesting CMO Michelle Huff.
By Michelle Huff • Feb. 5, 2020 -
Vine successor Byte is most popular app in its first week
The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.
By Robert Williams • Feb. 4, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Chipotle's Justin Bieber challenge reaches 95M on TikTok during Super Bowl
The "TikTok Timeout" challenge urged people to create their own "February Free Delivery Sundays" ads set to Bieber's new song "Yummy."
By Robert Williams • Feb. 4, 2020 -
TurboTax tops ranking of Super Bowl advertisers' digital efforts
Intuit-owned TurboTax hosted a #W2Step challenge on TikTok that generated more than 100 million views.
By Robert Williams • Feb. 4, 2020 -
Google parent reveals YouTube ad revenue of $15B
The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google.
By Robert Williams • Feb. 4, 2020 -
Axe teams with Netflix's 'Sex Education' to offer dating tips
The social media effort is driven by brand research showing 47% of boys aged 14-24 have refrained from asking someone out due to lack of confidence.
By Dianna Christie • Feb. 4, 2020 -
Deep Dive
Despite Super Bowl LIV's marketing deja vu, several ads break out
Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.
By Peter Adams • Feb. 3, 2020 -
By the numbers: Super Bowl LIV
The big game's ads, broken down by sentiment, social engagement and more.
By Nami Sumida • Feb. 3, 2020 -
Budweiser flips bottle labels for selfies, social sharing
The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.
By Robert Williams • Feb. 3, 2020 -
Starbucks ad inspired by transgender people testing out new names
The coffee chain discovered transgender YouTubers sharing stories of trialing their new names on its cups.
By Dianna Christie • Feb. 3, 2020 -
Pantone shares 'color commentary' on social during Super Bowl
The color standards company posted comments to Twitter and Instagram about the hues shown throughout the big game.
By Robert Williams • Feb. 3, 2020 -
Chobani leans on master brand in new campaign for oat milk
With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned over the past decade as it expands into plant-based products.
By Natalie Black (Koltun) • Feb. 3, 2020 -
Honda spotlights 'Superb Owl' on Twitter during big game
Playing off the common misspelling of "Super Bowl" in online searches, the carmaker highlighted its Honda Pilot SUV with a variety of owl-related videos, GIFs and memes.
By Robert Williams • Feb. 3, 2020 -
'Wimpy Kid' comes to social AR, Baidu's emoji keyboard
Fans can decorate their messages with digital stickers based on character illustrations in "Diary of a Wimpy Kid" books.
By Robert Williams • Jan. 31, 2020 -
Snapchat touts how it helps brands like Subway engage Gen Z sports fans
In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.
By Robert Williams • Jan. 31, 2020 -
Unilever increases spend on purpose-driven marketing
The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.
By Dianna Christie • Jan. 31, 2020 -
Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway
Amazon Treasure Trucks will hand out free energy drinks to encourage people to "show up" to work the Monday after the big game.
By Dianna Christie • Jan. 31, 2020 -
Column
Comic Dive: Super Bowl Product Blitz
Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.
By John Hazard • Jan. 31, 2020 -
Kobe Bryant's death casts long shadow over Super Bowl LIV marketing
Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.
By Peter Adams • Jan. 31, 2020 -
Facebook's ad revenue rises 25% to record $20.7B
The company doesn't share user data for Instagram, Messenger and WhatsApp, but said the number of people who use at least one of its services rose 11% to 2.3 billion.
By Robert Williams • Jan. 30, 2020 -
Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl
During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.
By Peter Adams • Jan. 30, 2020 -
Frank's RedHot livestreams game show against Super Bowl
Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.
By Robert Williams • Jan. 30, 2020 -
Ryan Reynolds' Mint Mobile touts free offer during Super Bowl
Instead of spending more than $5 million on a TV ad, the prepaid carrier is offering three months of free service to people who sign up during the game.
By Robert Williams • Jan. 30, 2020 -
Doritos lets mobile fans create Super Bowl dance videos with AI app
The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.
By Robert Williams • Jan. 30, 2020 -
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.
By Dianna Christie • Jan. 30, 2020
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