TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020

Bush's Beans shares chili secrets of Kevin from 'The Office' in GIF-heavy campaign

The packaged food brand collaborated with actor Brian Baumgartner to create chili-inspired mobile content, including a co-authored recipe.

By Robert Williams • Feb. 28, 2020

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Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook cancels F8 conference on coronavirus fears

The social network looks to connect with its developer community in other ways, including locally hosted events and livestreamed content.

By Robert Williams • Feb. 28, 2020

Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash

The company said its loyal consumers understand there isn't a link between the deadly virus and its brand.

By Robert Williams • Feb. 28, 2020

Vimeo launches video editing tools for small businesses

A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.

By Tatiana Walk-Morris • Feb. 27, 2020

Stella Artois wants drinkers to 'uncancel' Leap Day plans

By offering rebates on beer purchases, the Anheuser-Busch brand is urging people to spend the "extra" day enjoying a beer with family and friends.

By Robert Williams • Feb. 27, 2020

Rolls-Royce revs up exclusive app for high-end clientele

Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."

By Robert Williams • Feb. 26, 2020

Jif seeks to settle the debate about 'GIF' pronunciation

Giphy teamed with the J.M. Smucker brand on a special jar of peanut butter that sold out on Amazon within hours.

By Robert Williams • Feb. 26, 2020

Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning

The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness.

By Dianna Christie • Feb. 26, 2020

Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more

The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.

By Robert Williams • Feb. 25, 2020

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

By Dianna Christie • Feb. 25, 2020

Dodging the pitfalls of meme-inspired branding

With an intuitive and aesthetic understanding of online subcultures, marketers can create anchors for their brand that leave room for growth, writes CBX's Jaime Klein Daley.

By Jaime Klein Daley • Feb. 25, 2020

Google tops Facebook, Instagram in e-commerce activity, study finds

Google's ability to drive stronger sales and web traffic than the social giants indicates key differences in how people use the respective platforms.

By Robert Williams • Feb. 24, 2020

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

The fast-food chain customized a bucket of chicken featuring lyrics that mention KFC and erected a plaque commemorating the celebrities' visit.

By Dianna Christie • Feb. 24, 2020

Facebook is paying people to record their voices

The social network wants voice recordings to improve its speech recognition technology.

By Robert Williams • Feb. 24, 2020

Liquid Death water promotes recyclable packaging with demons in hell

The water brand pushes an alternative to plastic bottles in an edgy new campaign that lands in advance of its national Whole Foods rollout.

By Dianna Christie • Feb. 24, 2020

McDonald's beefs up branded merch with Quarter Pounder products, including scented candles

Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available.

By Dianna Christie • Feb. 21, 2020

Mucinex's latest TikTok challenge boasts more than 560M views

The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.

By Robert Williams • Feb. 21, 2020

Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.

By Robert Williams • Feb. 21, 2020

What the Aflac Duck can teach marketers about taking creative risks

After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition.

By Chris Kelly • Feb. 20, 2020

Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar

Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.

By Robert Williams • Feb. 20, 2020

Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony

Through the name change, a behind-the-scenes video and related merch, the effort builds a story around a menu item and a legendary hip-hop group.

By Dianna Christie • Feb. 20, 2020

Burger King promotes moldy Whopper as part of 'real food' push

A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.

By Peter Adams • Feb. 19, 2020

Facebook tests Pinterest-like app for saving and sharing photos

The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.

By Robert Williams • Feb. 19, 2020

Chili's wants you to 'laugh so hard you pee a little' with new campaign

Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.

By Dianna Christie • Feb. 19, 2020