Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus

 A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers.

By Peter Adams • March 23, 2020

Condom brand puts racy spin on social distancing with social media content

Skyn is toying with the #staythef***home hashtag on Facebook, Twitter and Instagram as people self-isolate during the pandemic.

By Robert Williams • March 23, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Why brands are doubling down on hip-hop talent

Marketers are more deeply integrating rappers into campaigns to target wider audiences, providing a way forward after the current pandemic subsides.

By Chris Kelly • March 23, 2020

TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries

PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.

By Robert Williams • March 20, 2020

Facebook suspends AR approvals amid coronavirus threat

The social media giant is working with its contractors to send reviewers home, where they can't approve or publish new AR effects.

By Robert Williams • March 20, 2020

Global ad spend growth retracts in response to coronavirus, eMarketer says

The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.

By Dianna Christie • March 20, 2020

Coronavirus spurs drastic change in social media ads, study says

The number of hand-washing photos surged 600% in a week, while ads showed a 30% drop in the use of "human connection" imagery.

By Robert Williams • March 19, 2020

Hyundai celebrates boundary-pushing Gen Z, millennials in new Elantra campaign

The ads play up the car's performance and tech features while showcasing how younger generations like to challenge the norm.

By Dianna Christie • March 19, 2020

Lay's weaves brand into Snapchat series 'Endless'

The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.

By Robert Williams • March 19, 2020

'Pokémon Go' tweaked for indoor play during coronavirus pandemic

Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.

By Robert Williams • March 18, 2020

Ad Council teams with government, media networks on coronavirus PSAs

Viacom and the nonprofit developed #AloneTogether, a social media campaign that encourages people to stay home with live takeovers from celebrity talent, a TikTok challenge and YouTube livestream.

By Dianna Christie • March 18, 2020

Your brand's real offering to Gen Z is community

Brands that prioritize community-building will win over the young demographic that wants to connect through shared values, writes DoSomething Strategic's Mary Noel.

By Mary Noel • March 18, 2020

Report: Instagram plans to sell ads on IGTV video app

Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.

By Robert Williams • March 17, 2020

Travel industry slashes ad spending in half amid coronavirus

The drop was more extreme on a monthly basis, with TV spending falling 69% and digital spending contracting 62% from February.

By Robert Williams • March 17, 2020

Chipotle tackles social distancing with virtual hangouts on Zoom

As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."

By Robert Williams • March 17, 2020

Apps will drive 25% of e-commerce traffic by 2020 holidays, study says

App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.

By Tatiana Walk-Morris • March 16, 2020

Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign

An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.

By Dianna Christie • March 16, 2020

Benjamin Moore amplifies emotional impact of paint in 'See the Love' spots

With more people looking for painting experts, the new positivity-focused effort celebrates craftspeople and their love for their work.

By Dianna Christie • March 16, 2020

EMarketer: Coronavirus will slow 2020 ad spending growth to 7%

Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.

By Robert Williams • March 16, 2020

TikTok is the biggest advertiser on Snapchat, study says

The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.

By Robert Williams • March 16, 2020

Kantar: Public health memes proliferate on social media amid coronavirus

Many posts have emphasized the importance of taking health advice seriously.

By Robert Williams • March 16, 2020

American Kennel Club launches 1st national digital campaign

Humorous ads intend to make the organization more relatable and are running across OTT, digital, social media, print, audio and streaming.

By Dianna Christie • March 13, 2020

TikTok owner shifts executives to boost overseas operations

ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

By Robert Williams • March 13, 2020

Snapchat rolls out Lens Web Builder for AR ads

The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

By Robert Williams • March 12, 2020

Atom Tickets lets app users share moviegoing plans on Snapchat

An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

By Robert Williams • March 12, 2020