Social Media: Page 81
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Volvo ties car sweepstakes to a safety happening during the Super Bowl
The automaker says both its own safety features and a two-point play taking place during the match can be game-changing.
By Dianna Christie • Jan. 21, 2020 -
Ikea, Subway cash in on digital stickers for Venmo
Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.
By Robert Williams • Jan. 21, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Avocados From Mexico links Super Bowl buzz to blockchain
The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.
By Peter Adams • Jan. 17, 2020 -
Cheetos kicks off 2020 master brand campaign with Super Bowl spot
MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.
By Dianna Christie • Jan. 17, 2020 -
Verizon, TurboTax sponsor Twitch Rivals esports tournament
The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.
By Robert Williams • Jan. 17, 2020 -
Report: Facebook scraps plan to sell ads in WhatsApp
However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.
By Robert Williams • Jan. 17, 2020 -
Panda Express celebrates Lunar New Year with social AR
Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.
By Robert Williams • Jan. 16, 2020 -
Heineken enlists James Bond to push non-alcoholic beer
The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.
By Dianna Christie • Jan. 16, 2020 -
Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms
As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.
By Robert Williams • Jan. 16, 2020 -
Busch cuts beer price based on Midwest snowfall
Through March 21, the Anheuser-Busch brand will track the weather in seven cities and take $1 off a case per inch of snow.
By Dianna Christie • Jan. 16, 2020 -
Under Armour taps celebrity athletes for global ad campaign
The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.
By Dianna Christie , Daphne Howland • Jan. 15, 2020 -
M&M's rolls out red carpet for special Oscars packaging
New ads will debut during the awards ceremony, with additional customized videos on YouTube that tailor content to specific audiences after the show.
By Dianna Christie • Jan. 15, 2020 -
EMarketer: Pinterest overtakes Snapchat as No. 3 social network
Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.
By Robert Williams • Jan. 15, 2020 -
Tinder, Grindr sell personal data in possible violation of privacy laws, study says
Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.
By Robert Williams • Jan. 15, 2020 -
Oreo's Most Stuf cookies return with pop-ups, TikTok challenge
A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.
By Robert Williams • Jan. 14, 2020 -
Alaska Airlines ties airfare discounts to northern lights
In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.
By Robert Williams • Jan. 14, 2020 -
Paramount debuts virtual makeup try-ons for 'Like A Boss' promo
The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.
By Robert Williams • Jan. 14, 2020 -
Campbell tests new shoppable ads to boost e-commerce
The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.
By Robert Williams • Jan. 14, 2020 -
Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.
By Dianna Christie • Jan. 14, 2020 -
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
By Peter Adams • Jan. 14, 2020 -
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.
By Dianna Christie • Jan. 14, 2020 -
Albertsons will roll out Pinterest recipe integration
Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.
By Krishna Thakker • Jan. 13, 2020 -
Courtesy of Casper
Casper's IPO filing discloses risks of social influencer marketing
The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value.
By Robert Williams • Jan. 13, 2020 -
Natural Light offers free beer to anyone reaching drinking age
The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.
By Robert Williams • Jan. 10, 2020 -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 9, 2020
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