Social Media: Page 82
-
Godiva launches women empowerment program honoring its namesake
The Belgian brand asks chocolatiers to nominate their favorite charities that support women's empowerment and is giving away gifts to fans who tweet about inspiring women.
By Dianna Christie • March 5, 2020 -
Courtesy of Jaguar
Jaguar taps James Bond credits director for new ad campaign
A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats.
By Dianna Christie • March 4, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Victory Brewing Company
Victory Brewing promotes laughter amid tense times with comedy tour
The craft beer brand wants to connect with fans in a contentious election year and encourage good times with lighthearted fun and a cold brew.
By Dianna Christie • March 3, 2020 -
Permission granted by https://www.instagram.com/camillamount/
Influencer budgets to grow as 65% of marketers track ROI, study says
Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.
By Robert Williams • March 3, 2020 -
Courtesy of Chili's Grill & Bar
Chili's celebrates 45th birthday with debut TikTok challenge
The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.
By Robert Williams • March 3, 2020 -
Courtesy of Wendy's
Wendy's cooks up social media buzz with new breakfast menu campaign
In 36 hours, the QSR received more than 10,000 follower requests after locking its Twitter account in the run-up to launch.
By Robert Williams • March 3, 2020 -
Dunkin' drafts 'Cheer' star for Instagram sweepstakes
Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.
By Robert Williams • March 3, 2020 -
Courtesy of Periscope
Hefty taps world's strongest man for 1st sustainability-focused campaign
Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.
By Dianna Christie , Natalie Black (Koltun) • March 3, 2020 -
Cara Salpini/Marketing Dive
Nonprofits and consumer brands borrow from each other's playbook to engage millennials
Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands.
By Natalie Black (Koltun) • March 3, 2020 -
Poshmark: Over half of consumers would buy through social media
A study from the social commerce platform also found that Gen Z was leading the secondhand apparel trend.
By Tatiana Walk-Morris • March 2, 2020 -
Gen Z relies on influencers for purchase decisions, Kantar says
Almost half of young adults have made a purchase decision based on an influencer's recommendation.
By Robert Williams • March 2, 2020 -
Report: Facebook revamps Messenger to highlight Stories
The social network is following through on plans to remove the Discover tab that showcased chatbots and messaging with businesses.
By Robert Williams • March 2, 2020 -
Courtesy of Avocados From Mexico
Avocados From Mexico teams with MyFitnessPal on healthy eating challenge
By submitting an email address and mobile number, fans can engage with "Cooking Healthy with Thalía" via text, email and voice message.
By Robert Williams • March 2, 2020 -
Peter Adams/Marketing Dive
TikTok to grow 22% to 45M US users this year, eMarketer says
TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020.
By Robert Williams • Feb. 28, 2020 -
Courtesy of BUSH'S Beans
Bush's Beans shares chili secrets of Kevin from 'The Office' in GIF-heavy campaign
The packaged food brand collaborated with actor Brian Baumgartner to create chili-inspired mobile content, including a co-authored recipe.
By Robert Williams • Feb. 28, 2020 -
Facebook cancels F8 conference on coronavirus fears
The social network looks to connect with its developer community in other ways, including locally hosted events and livestreamed content.
By Robert Williams • Feb. 28, 2020 -
Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash
The company said its loyal consumers understand there isn't a link between the deadly virus and its brand.
By Robert Williams • Feb. 28, 2020 -
Courtesy of Vimeo press center
Vimeo launches video editing tools for small businesses
A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.
By Tatiana Walk-Morris • Feb. 27, 2020 -
Permission granted by Stella Artois
Stella Artois wants drinkers to 'uncancel' Leap Day plans
By offering rebates on beer purchases, the Anheuser-Busch brand is urging people to spend the "extra" day enjoying a beer with family and friends.
By Robert Williams • Feb. 27, 2020 -
Courtesy of Rolls-Royce
Rolls-Royce revs up exclusive app for high-end clientele
Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."
By Robert Williams • Feb. 26, 2020 -
Courtesy of The J. M. Smucker Company
Jif seeks to settle the debate about 'GIF' pronunciation
Giphy teamed with the J.M. Smucker brand on a special jar of peanut butter that sold out on Amazon within hours.
By Robert Williams • Feb. 26, 2020 -
Courtesy of Noosa
Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning
The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness.
By Dianna Christie • Feb. 26, 2020 -
Courtesy of Mering
Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more
The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.
By Robert Williams • Feb. 25, 2020 -
Ikea pushes Swedish dreams in National Sleep Awareness Month promotion
An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.
By Dianna Christie • Feb. 25, 2020 -
Opinion
Dodging the pitfalls of meme-inspired branding
With an intuitive and aesthetic understanding of online subcultures, marketers can create anchors for their brand that leave room for growth, writes CBX's Jaime Klein Daley.
By Jaime Klein Daley • Feb. 25, 2020
Previous
