Buffalo Wild Wings nixes experiential sleepover for March Madness

Dubbed BnB-Dubs, the activation would have let basketball fans enter to win an Airbnb-style sleepover in a Chicago location.

By Dianna Christie , Natalie Black (Koltun) • Updated March 17, 2020

Godiva launches women empowerment program honoring its namesake

The Belgian brand asks chocolatiers to nominate their favorite charities that support women's empowerment and is giving away gifts to fans who tweet about inspiring women.

By Dianna Christie • March 5, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Jaguar taps James Bond credits director for new ad campaign

A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

By Dianna Christie • March 4, 2020

Victory Brewing promotes laughter amid tense times with comedy tour

The craft beer brand wants to connect with fans​ in a contentious election year and encourage good times with lighthearted fun and a cold brew.

By Dianna Christie • March 3, 2020

Influencer budgets to grow as 65% of marketers track ROI, study says

Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.

By Robert Williams • March 3, 2020

Chili's celebrates 45th birthday with debut TikTok challenge

The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

By Robert Williams • March 3, 2020

Wendy's cooks up social media buzz with new breakfast menu campaign

In 36 hours, the QSR received more than 10,000 follower requests after locking its Twitter account in the run-up to launch. 

By Robert Williams • March 3, 2020

Dunkin' drafts 'Cheer' star for Instagram sweepstakes

Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.

By Robert Williams • March 3, 2020

Hefty taps world's strongest man for 1st sustainability-focused campaign

Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

By Dianna Christie , Natalie Black (Koltun) • March 3, 2020

Nonprofits and consumer brands borrow from each other's playbook to engage millennials

Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands.

By Natalie Black (Koltun) • March 3, 2020

Poshmark: Over half of consumers would buy through social media

A study from the social commerce platform also found that Gen Z was leading the secondhand apparel trend.

By Tatiana Walk-Morris • March 2, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

Report: Facebook revamps Messenger to highlight Stories

The social network is following through on plans to remove the Discover tab that showcased chatbots and messaging with businesses.

By Robert Williams • March 2, 2020

Avocados From Mexico teams with MyFitnessPal on healthy eating challenge

By submitting an email address and mobile number, fans can engage with "Cooking Healthy with Thalía" via text, email and voice message.

By Robert Williams • March 2, 2020

TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020

Bush's Beans shares chili secrets of Kevin from 'The Office' in GIF-heavy campaign

The packaged food brand collaborated with actor Brian Baumgartner to create chili-inspired mobile content, including a co-authored recipe.

By Robert Williams • Feb. 28, 2020

Facebook cancels F8 conference on coronavirus fears

The social network looks to connect with its developer community in other ways, including locally hosted events and livestreamed content.

By Robert Williams • Feb. 28, 2020

Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash

The company said its loyal consumers understand there isn't a link between the deadly virus and its brand.

By Robert Williams • Feb. 28, 2020

Vimeo launches video editing tools for small businesses

A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.

By Tatiana Walk-Morris • Feb. 27, 2020

Stella Artois wants drinkers to 'uncancel' Leap Day plans

By offering rebates on beer purchases, the Anheuser-Busch brand is urging people to spend the "extra" day enjoying a beer with family and friends.

By Robert Williams • Feb. 27, 2020

Rolls-Royce revs up exclusive app for high-end clientele

Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."

By Robert Williams • Feb. 26, 2020

Jif seeks to settle the debate about 'GIF' pronunciation

Giphy teamed with the J.M. Smucker brand on a special jar of peanut butter that sold out on Amazon within hours.

By Robert Williams • Feb. 26, 2020

Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning

The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness.

By Dianna Christie • Feb. 26, 2020

Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more

The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.

By Robert Williams • Feb. 25, 2020

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

By Dianna Christie • Feb. 25, 2020