Social Media: Page 75

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    ghengis317
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    American Kennel Club launches 1st national digital campaign

    Humorous ads intend to make the organization more relatable and are running across OTT, digital, social media, print, audio and streaming.

    By Dianna Christie • March 13, 2020
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    TikTok
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    TikTok owner shifts executives to boost overseas operations

    ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

    By • March 13, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Snapchat rolls out Lens Web Builder to create AR ads
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    Courtesy of Snap
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    Snapchat rolls out Lens Web Builder for AR ads

    The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

    By • March 12, 2020
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    Courtesy of Atom Tickets
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    Atom Tickets lets app users share moviegoing plans on Snapchat

    An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

    By • March 12, 2020
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    Pixabay
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    Nintendo Switch, American Family ranked 'most beloved brands'

    Highlighting how people discuss their favorite brands in different channels, the ranking differs significantly when comparing online versus offline chatter.

    By Dianna Christie • March 12, 2020
  • Chips Ahoy's brand mascot Chip, which the brand brought back in its marketing in a March 11 announcement
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    Courtesy of PRNewsfoto/Mondelēz International, Inc.
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    Chips Ahoy brings back mascot after 6 years to promote mashup flavors

    The animated icon was described as a "loveable optimist" that will appear in collaborations with content creators and on social media. 

    By Dianna Christie • March 12, 2020
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    Christian Wiediger / Unsplash
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    Half of Gen Z, millennials 'don't know how they'd get through life' without video

    Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found.

    By • March 11, 2020
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    Acura via YouTube
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    Acura cancels March Madness push featuring real-time ad edits

    The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.

    By Dianna Christie • Updated March 17, 2020
  • Poise enlists actress Busy Phillips for new campaign
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    Courtesy of Poise
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    Poise and Busy Phillips speak frankly about bladder leakage in new campaign

    The brand is tapping into women's desires for more open conversations about body issues that come with giving birth and aging.

    By Dianna Christie • March 11, 2020
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    Google AdWords blog
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    Opinion

    Are shoppable ads hurting brands in the long term?

    Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.

    By Tamara Gaffney • March 11, 2020
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    KIND Healthy Snacks
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    Kind racks up 1M views for 'Mini' digital campaign

    Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

    By • March 10, 2020
  • Cacharel highlights body-positive message for new perfume
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    Courtesy of Cacharel
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    Cacharel highlights body-positive message on Instagram, YouTube

    The campaign for a new perfume features testimonials from beauty influencers who urge followers to participate with their own posts about body positivity.

    By • March 10, 2020
  • Jeep touts Renegade SUV in social campaign starring Now United
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    Courtesy of FCA
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    Jeep taps global pop group Now United for social campaign

    The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

    By • March 10, 2020
  • Method spurs higher CTRs with Reddit's new 'trend takeover' ads
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    Courtesy of Reddit
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    Method spurs higher CTR with Reddit's new 'trend takeover' ads

    With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.

    By • March 10, 2020
  • A promotional still of Taco Bell's new Triplelupa menu item that will be available for a limited time starting March 12, 2020
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    Courtesy of Taco Bell Corp.
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    Taco Bell taps TikTok's vertical video format for TV ad

    The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

    By • March 10, 2020
  • Wingstop turns fans into billboards
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    Courtesy of Wingstop
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    Wingstop pays fans to be walking billboards

    The fast-food joint is transferring its OOH budget to loyal fans, giving Instagrammers who wear special branded merchandise $10 via Venmo.

    By Dianna Christie • March 10, 2020
  • Kool-Aid Man goes missing in new campaign
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    Courtesy of Kraft Heinz
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    Kool-Aid Man goes missing in new campaign

    Fans are invited to help solve the mystery of the missing mascot in an effort to build excitement around the unveiling of a new flavor.

    By Dianna Christie • March 10, 2020
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    Unsplash
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    Nearly 80% of marketers want to work with microinfluencers

    According to a new report, the shift comes as marketers seek clear metrics for assessing return on investment.

    By Tatiana Walk-Morris • March 9, 2020
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    Grindr
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    Grindr sold by Chinese owner amid US security concerns

    The sale may have implications for ByteDance's ownership of TikTok.

    By • March 9, 2020
  • FTC fines 'detox tea' company $1M over Instagram ads
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    Retrieved from FTC on March 09, 2020
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    FTC fines detox tea company $1M over Instagram ads

    The agency in 2018 warned influencers including rapper Cardi B and Jordin Sparks about clearly disclosing Teami's paid endorsements above the app's "more" button.

    By • March 9, 2020

  • AI rejected by a growing number of marketers, study says

    One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

    By Dianna Christie • March 9, 2020
  • Lexus sponsors podcast series with Malcolm Gladwell
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    Courtesy of Lexus
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    Lexus rides with Malcolm Gladwell for podcast series

    "Go and See" follows the author and podcaster as he visits Lexus' headquarters in Japan and explores how the luxury brand designs cars.

    By • March 6, 2020
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    Louis Amal / Unsplash
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    Gen Z prefers influencers who could fit into their 'social bubble,' study says

    Most young consumers said it's important for the influencers they follow to be nice and not come off as salespeople.

    By • March 6, 2020
  • Ancestry celebrates the history of women's suffrage
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    Retrieved from Ancestry on March 06, 2020
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    Ancestry opens archives to celebrate the history of women's suffrage

    In a bid to register new users, the site is giving away thousands of historical documents around the 19th Amendment's centennial.

    By Dianna Christie • March 6, 2020
  • Jeep Wrangler launches multi-channel campaign to build off-road community
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    Courtesy of FCA
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    Jeep leans on fans, multichannel campaign to build off-road community

    With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

    By Dianna Christie • March 6, 2020