Social Media: Page 87
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Gen Z prefers entertainment, social media in early dayparts
Generational differences in mobile usage, social media and news consumption suggest brands should target content at certain times of the day.
By Robert Williams • Nov. 22, 2019 -
Verizon will preload Snapchat on 5G phones to widen reach
The companies will develop AR technology and exclusive rewards offers for Snapchat users to draw buzz around the high-speed mobile service.
By Robert Williams • Nov. 22, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.
By Barry Levine , Peter Adams • Nov. 22, 2019 -
TikTok owner tops Baidu as China's No. 2 digital ad company
ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.
By Robert Williams • Nov. 21, 2019 -
Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile
New holiday novelty items from two marketers layer in social media promotions to spread awareness.
By Barry Levine • Nov. 21, 2019 -
Oreo emphasizes forging connections in largest holiday campaign to date
Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.
By Peter Adams • Nov. 21, 2019 -
Instagram curates shoppable holiday collections inspired by 2019's top trends
Popular hashtags on the platform like #PartyLewk and #NewParents informed a selection of products users can purchase directly in-app.
By Robert Williams • Nov. 20, 2019 -
Deep Dive
Ad-free engagement: Is organic virality a quest or a happy accident?
Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.
By Shane Schick • Nov. 20, 2019 -
Beef industry brings 2-hour sizzling meat video to the big screen
Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.
By Barry Levine • Nov. 19, 2019 -
Snapchat's Discover tab extends ads up to 3 minutes
Xfinity and Nissan tested the new longer format that is unskippable in the first six seconds and then switches to being skippable for the rest.
By Robert Williams • Nov. 19, 2019 -
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.
By Barry Levine • Nov. 19, 2019 -
Coty acquires majority stake in Kylie Jenner's beauty business for $600M
The acquisition, which includes Kylie Jenner's Kylie Cosmetics and Kylie Skin, is expected to close in Q3 2020.
By Cara Salpini • Nov. 18, 2019 -
Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up
The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.
By Dianna Christe • Nov. 18, 2019 -
TikTok craze continues as app surpasses 1.5B global downloads
Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.
By Peter Adams • Nov. 18, 2019 -
YouTube readies beauty influencer contest series with James Charles
Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.
By Robert Williams • Nov. 18, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 18, 2019 -
TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 15, 2019 -
DVD Netflix celebrates 21st birthday with winter swag giveaway on social
Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.
By Robert Williams • Nov. 15, 2019 -
Column
Comic Dive: Chicken Sandwich Kerfuffle
Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.
By John Hazard • Nov. 15, 2019 -
Samsung boosts awareness with microinfluencer campaign defending green chat bubbles
A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.
By Robert Williams • Nov. 14, 2019 -
Busch awards free beer to NASCAR fans who tweet about Kevin Harvick
Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.
By Robert Williams • Nov. 14, 2019 -
Jennie-O Turkey puts social influencers on annual Thanksgiving hotline
Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.
By Dianna Christe • Nov. 13, 2019 -
Gucci's holiday campaign opens a Snapchat portal to a virtual beach
However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.
By Robert Williams • Nov. 13, 2019 -
Deep Dive
The ins and outs of simpler brand identities
Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
By Dianna Christe • Nov. 13, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019
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