Social Media: Page 87
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SodaStream parodies ASMR videos with Jonathan Van Ness
Timed for the holidays, the video promises to help viewers relax during a stressful time of year.
By Dianna Christie • Dec. 11, 2019 -
Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf
A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.
By Dianna Christie • Dec. 10, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Pinterest debuts Trends tool to help track top searches
The social media company foresees 2020 trends in rewilding, dog halos, Granny pods, agritourism and rockhounding.
By Robert Williams • Dec. 10, 2019 -
Chipotle gives away burritos on Instagram
The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.
By Robert Williams • Dec. 10, 2019 -
Walgreens and Neil Patrick Harris offer holiday advice in social content
The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.
By Robert Williams • Dec. 10, 2019 -
TikTok's top 100 viral videos of 2019 showcase diversity of its content
A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.
By Robert Williams • Dec. 10, 2019 -
Smirnoff dreams up fake home goods partnership for gag gift
Riffing on the "Icing" drinking game, the brand is spicing up holiday gift swaps by disguising what appears to be a boring gift but is actually a bottle of malt beverage.
By Dianna Christie • Dec. 10, 2019 -
Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot
The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.
By Dianna Christie • Dec. 9, 2019 -
Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos
Still in testing, Cameo replaces the faces of people in videos with personal headshots.
By Robert Williams • Dec. 9, 2019 -
YouCam's holiday contest showcases updated photo-editing tools
The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.
By Robert Williams • Dec. 9, 2019 -
'Star Wars' footage will debut as 'Fortnite' in-game exclusive
The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.
By Robert Williams • Dec. 9, 2019 -
Dive Awards
Technology of the Year: Checkout on Instagram
Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.
By Natalie Black (Koltun) • Dec. 9, 2019 -
Peter Adams/Marketing Dive
Dive Awards
Disruptor of the Year: TikTok
The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.
By Chris Kelly • Dec. 9, 2019 -
Retrieved from Burger King on November 05, 2019
Dive Awards
Marketer of the Year: Burger King
The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.
By Natalie Black (Koltun) • Dec. 9, 2019 -
Dive Awards
The Mobile Marketer Awards for 2019
From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.
Dec. 9, 2019 -
Retrieved from Taco Bell on May 16, 2019
Dive Awards
Campaign of the Year: Taco Bell's 'The Bell'
Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees.
By Peter Adams • Dec. 9, 2019 -
Will personalization's role in marketing shrink as challenges grow?
Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.
By Barry Levine • Dec. 6, 2019 -
Instagram taps Celine Dion for shoppable video of retro fashion
Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.
By Robert Williams • Dec. 6, 2019 -
Imgur debuts meme-sharing app for gamers
Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.
By Robert Williams • Dec. 6, 2019 -
Spotify extends annual Wrapped campaign to entire decade, podcast content
The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.
By Robert Williams • Dec. 6, 2019 -
Rent the Runway partners with W Hotels
The clothing rental company will supply a travel wardrobe to guests upon their arrival at the luxury hotels.
By Kaarin Moore • Dec. 5, 2019 -
NYT: Facebook incubates apps for travel, podcasts, enterprise services
The company's secretive New Product Experimentation Team is reportedly working on the future of the social platform.
By Robert Williams • Dec. 5, 2019 -
Retrieved from KFC on December 05, 2019
KFC brings back its fried chicken-scented Firelogs
The logs, made from recycled materials via a partnership with Enviro-Log, will be available exclusively on Walmart's website.
By Barry Levine • Dec. 5, 2019 -
Sprinklr acquires Nanigans' social ad business amid ad tech consolidation
The combined businesses will manage more than $1.5 billion of yearly ad spend among social channels including Facebook, Instagram and Twitter.
By Robert Williams • Dec. 4, 2019 -
Kool-Aid crashes onto TikTok with holiday video challenge
The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.
By Robert Williams • Dec. 4, 2019
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