House privacy proposal would limit how Facebook, Google handle data

If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built​.

By Dianna Christie • Dec. 23, 2019

News Corp boosts brand engagement 8X by turning social posts into digital ads

Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.

By Robert Williams • Dec. 23, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook quietly bought a startup to bring live video shopping to Marketplace

Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.

By Peter Adams • Dec. 20, 2019

Google tops Facebook in driving early holiday traffic to retail sites, study finds

Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions.

By Dianna Christie • Dec. 20, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

First launched in April, the visual search feature is being piloted by two major marketers.

By Robert Williams • Dec. 20, 2019

Budweiser resurrects classic 'Whassup' ad on Instagram Stories

To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."

By Dianna Christie • Dec. 20, 2019

Survey: Restaurants need to add mobile ads, payments and apps to the menu

AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.

By Robert Williams • Dec. 19, 2019

Chipotle offers to pay delivery fees on anything

The QSR celebrates college football's bowl season with a Twitter contest.

By Robert Williams • Dec. 19, 2019

Cheez-It kicks off Twitter contest for college football playoffs

Limited-edition boxes of the cheesy snack will feature the logos of both teams competing on Dec. 27.

By Dianna Christie • Dec. 19, 2019

Ad fraud rate reaches 26% on Android apps, study says

Invalid traffic is highest for apps registered in China that run programmatic ads.

By Robert Williams • Dec. 18, 2019

Snickers kicks off EA's Madden NFL esports tournament

The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.

By Robert Williams • Dec. 17, 2019

Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A

Running "help wanted" ads in newspapers is another way for Popeyes to stress the popularity of its sandwich and that it's open on Sundays, unlike its rival.

By Dianna Christie • Dec. 17, 2019

Experiential hospitality: Guests check in but will brands overstay their welcome?

From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.

By Shane Schick • Dec. 17, 2019

Dior lights up holiday collection with 1st Instagram makeup filter

Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.

By Robert Williams • Dec. 17, 2019

'Top Gun' pilots Snapchat's new trailer reaction lens

Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."

By Robert Williams • Dec. 17, 2019

Facebook now uses Oculus VR data for ad targeting

The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.

By Robert Williams • Dec. 16, 2019

WWE teams with TikTok on wrestling video themes

Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.

By Robert Williams • Dec. 16, 2019

Comic Dive: Brand the Halls

It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit.

By John Hazard • Dec. 13, 2019

Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures

Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.

By Robert Williams • Dec. 13, 2019

Bumble taps Tiffany Haddish for first date play-by-play

In a video by ESPN CreativeWorks, the actress teams with L.A. Clippers player Montrezl Harrell for a funny look at two dates arranged on the women-first app.

By Robert Williams • Dec. 13, 2019

Instagram influencer marketing activity jumps 48%, study finds

The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity. 

By Robert Williams • Dec. 12, 2019

'Star Wars' is Messenger's 1st branded chat theme

Users can decorate messages with digital content inspired by the latest installment of the franchise, including AR effects, emoji, stickers and more.

By Robert Williams • Dec. 12, 2019

Popeyes rides chicken sandwich buzz with ugly sweater

Deli brand Dietz & Watson is also getting into novelty holiday merchandise with prosciutto-themed shirts, stretchy "eatin' pants" and stockings full of nuts.

By Dianna Christie • Dec. 12, 2019

'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in

A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020.

By Peter Adams • Dec. 11, 2019

Instagram Stories see 70% surge in ad spend

Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.

By Robert Williams • Dec. 11, 2019