Secret opens Instagram directory, shoppable videos bolstering women-run businesses

The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays. 

By Peter Adams • Dec. 2, 2019

Dunkin' turns menu items into limited-edition holiday candles

The QSR is tapping into the sense of smell as it continues to ramp up its lifestyle positioning. 

By Dianna Christe • Dec. 2, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Chick-fil-A encourages giving the gift of time with multichannel campaign

Across TV, online and a pop-up shop, the QSR looks to deliver for the 73% of consumers that want more time with people they love this holiday season.

By Dianna Christe • Dec. 2, 2019

PayPal: Consumers plan to ramp up social shopping this holiday season

Users in Canada spend an average of 6.4 hours a day on social media — 46% of whom said they're more likely to shop on the platforms this holiday season than last year.

By Robert Williams • Dec. 2, 2019

HBO brings 'His Dark Materials' creatures to life with Snapchat

The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.

By Robert Williams • Nov. 27, 2019

Pringles debuts chip-dispensing gaming headset on Twitch

Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.

By Robert Williams • Nov. 27, 2019

Fiverr's new store connects influencers with support services

The online hub for freelance services could link social media personalities to people assisting with video editing to graphic design.

By Robert Williams • Nov. 26, 2019

CBD seltzer brand pays Venmo users for their Instagram promotions

Recess is trying an unconventional campaign that sidesteps marketing regulations on Facebook-owned platforms.

By Robert Williams • Nov. 26, 2019

KFC hides 11 holiday gifts in limited-edition bucket illustrations

Customers can snap pictures of the drawings by Nicholas John Frith and post them to Instagram for a chance to win their real-world counterparts.

By Barry Levine , Peter Adams • Nov. 26, 2019

How mobile ads are powering a social commerce surge this holiday season

"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer​ said about how platforms like TikTok and Instagram are blending ads and shopping.

By Robert Williams • Nov. 25, 2019

Pinterest's new curated marketplace gives smaller merchants a holiday boost

@PinterestShop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.

By Robert Williams • Nov. 25, 2019

Red Lobster knits ugly holiday sweaters for online pop-up shop

Available via an e-commerce site, the sweater features a built-in insulated pocket to keep the chain's Cheddar Bay Biscuits warm.

By Dianna Christe • Nov. 25, 2019

Grey Goose cooks up prepared meal service for holidays

The Bacardi-owned brand partnered with Cocktail Courier and Cooked to launch a prepared meal kit with food and cocktail pairings.

By Dianna Christe • Nov. 25, 2019

Wingstop lets Twitch users order food while watching livestreams

Viewers interact directly with a streamer who provides menu suggestions and then can place an order for DoorDash delivery.

By Robert Williams • Nov. 22, 2019

Gen Z prefers entertainment, social media in early dayparts

Generational differences in mobile usage, social media and news consumption suggest brands should target content at certain times of the day.

By Robert Williams • Nov. 22, 2019

Verizon will preload Snapchat on 5G phones to widen reach

The companies will develop AR technology and exclusive rewards offers for Snapchat users to draw buzz around the high-speed mobile service.

By Robert Williams • Nov. 22, 2019

Stella Artois' holiday social experiment seeks to unite neighbors over beer

The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.

By Barry Levine , Peter Adams • Nov. 22, 2019

TikTok owner tops Baidu as China's No. 2 digital ad company

ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.

By Robert Williams • Nov. 21, 2019

Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile

New holiday novelty items from two marketers layer in social media promotions to spread awareness.

By Barry Levine • Nov. 21, 2019

Oreo emphasizes forging connections in largest holiday campaign to date

Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.

By Peter Adams • Nov. 21, 2019

Instagram curates shoppable holiday collections inspired by 2019's top trends

Popular hashtags on the platform like #PartyLewk and #NewParents informed a selection of products users can purchase directly in-app.

By Robert Williams • Nov. 20, 2019

Ad-free engagement: Is organic virality a quest or a happy accident?

Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.

By Shane Schick • Nov. 20, 2019

Beef industry brings 2-hour sizzling meat video to the big screen

Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.

By Barry Levine • Nov. 19, 2019

Snapchat's Discover tab extends ads up to 3 minutes

Xfinity and Nissan tested the new longer format that is unskippable ​in the first six seconds and then switches to being skippable for the rest.

By Robert Williams • Nov. 19, 2019

Dick's Sporting Goods brings gear to life in CGI holiday spot

Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.

By Barry Levine • Nov. 19, 2019