Casper's IPO filing discloses risks of social influencer marketing

The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value. 

By Robert Williams • Jan. 13, 2020

Natural Light offers free beer to anyone reaching drinking age

The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.

By Robert Williams • Jan. 10, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Panera hires Phyllis from 'The Office' to address angry tweets

Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.

By Robert Williams • Jan. 9, 2020

Twitter adds video to Promoted Trends takeover ads

Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day. 

By Robert Williams • Jan. 8, 2020

Sally Beauty recruits influencers in brand, app upgrade

The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.

By Robert Williams • Jan. 8, 2020

Mastercard adds brand melody to original pop song

The full-length single, which debuts today during a performance at CES, will appear on a "Priceless" album slated for later this year.

By Dianna Christie • Jan. 8, 2020

Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour

Thousands of applicants last year point to the potential for building awareness and buzz as these brand enthusiasts discuss the job on social media.

By Dianna Christie • Jan. 7, 2020

Esports outlook 2020: What brands need to become winning players

Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.

By Shane Schick • Jan. 7, 2020

Snap buys AI company behind its 'deepfake' selfie tool

The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.

By Robert Williams • Jan. 6, 2020

Secret's Golden Globe spot extends female empowerment theme with original music

The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.

By Dianna Christie • Jan. 6, 2020

Splenda hijacks Golden Globe chatter on social media

The brand made its network debut during last night's awards show, comparing the stevia plant to cannabis.

By Robert Williams • Jan. 6, 2020

TikTok Q4 revenue quadruples to $50M, Apptopia estimates

The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.

By Robert Williams • Jan. 6, 2020

5 trends that will move mobile marketing in 2020

2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.

By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

Uber Eats India sees 1M players of Instagram Stories AR game

The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.

By Robert Williams • Jan. 3, 2020

EMarketer: Instagram's ad sales will jump 47% despite slower user growth

The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads. 

By Robert Williams • Jan. 3, 2020

UFC teams with Snapchat on original Discover shows, Stories

"UFC Pulse" previews upcoming bouts, while "Embedded" gives viewers a behind-the-scenes look at mixed martial arts fighters.

By Robert Williams • Jan. 3, 2020

Pepsi uncaps 1st permanent US tagline in 2 decades

"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.

By Peter Adams • Jan. 2, 2020

HBO gifts fans of 'His Dark Materials' personalized sculptures

The design of each sculpture was determined by the social media presence of the show's most dedicated enthusiasts.

By Robert Williams • Jan. 2, 2020

Volkswagen bids farewell to Beetle with #TheLastMile campaign

An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.

By Robert Williams • Jan. 2, 2020

Instagram's @shop celebrates astrology with #AstroWeek2020 products

The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers. 

By Robert Williams • Jan. 2, 2020

Booking.com campaign pushes New Year's resolution-themed travel

The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.

By Dianna Christie • Jan. 2, 2020

Honda's Rose Parade float springs to life in Snapchat AR

Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.

By Robert Williams • Dec. 30, 2019

Bud Light Seltzer arrives early in Seltzer, PA

Anheuser-Busch is giving people from the small town an early taste of the new beverage before it launches next year.

By Dianna Christie • Dec. 23, 2019

NFL's audience on Twitch livestream rises 45% from last year

Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.

By Robert Williams • Dec. 23, 2019

Mucinex, Delsym tell holiday tales in animated social video ads

The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.

By Robert Williams • Dec. 23, 2019