Social Media: Page 88
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Bloomberg: Instagram to cover creators' IGTV production costs
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
By Robert Williams • Nov. 12, 2019 -
Mixed reality apps will quintuple ad revenue to $11B by 2024, study says
Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.
By Robert Williams • Nov. 12, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
5 marketing misfires from 2019 that show brand vulnerability is growing
Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.
By Peter Adams • Nov. 12, 2019 -
Leveraging nostalgia: How retailers can build on the warmth of holiday shopping
Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.
By Kaarin Moore • Nov. 11, 2019 -
Mobility brand Lime spotlights LA culture with influencer-led events, print zine
"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.
By Robert Williams • Nov. 11, 2019 -
Dole serves native content as sponsor of Taste of Home's new baking site
With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.
By Dianna Christe • Nov. 11, 2019 -
TikTok further opens to outside ad tech with Yandex partnership
Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.
By Robert Williams • Nov. 11, 2019 -
Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
By Robert Williams • Nov. 11, 2019 -
Local mobile, social ad sales to near $45B by 2024, forecast says
Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.
By Robert Williams • Nov. 8, 2019 -
Aéropostale's 'Oneness' campaign celebrates unity with real people
Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.
By Barry Levine • Nov. 8, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 8, 2019 -
P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'
New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.
By Barry Levine • Nov. 8, 2019 -
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
By Peter Adams • Nov. 7, 2019 -
LG Mobile taps Instagram influencers for 'Colors Of Life' promotion
The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.
By Robert Williams • Nov. 7, 2019 -
Kohl's lets Snapchatters virtually window shop through AR portal
An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.
By Robert Williams • Nov. 7, 2019 -
Chili's dishes out custom merch to showcase free delivery promotion
Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.
By Barry Levine • Nov. 7, 2019 -
Millennial parents want ads to reflect equal roles, Kraft Heinz case study says
The cohort finds traditional advertising to be the least influential channel.
By Dianna Christe • Nov. 6, 2019 -
Spalding hosts holiday shopping event on social media
To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.
By Robert Williams • Nov. 6, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 5, 2019 -
Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store
The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.
By Robert Williams • Nov. 5, 2019 -
Axe debuts gaming-themed campaign for 'League of Legends' showdown
"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.
By Barry Levine • Nov. 5, 2019 -
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.
By Robert Williams • Nov. 5, 2019 -
Facebook rebranding unites family of apps amid antitrust scrutiny
A new logo and refreshed imagery comes as the social media behemoth faces growing calls to undo its acquisitions of Instagram and WhatsApp.
By Robert Williams • Nov. 5, 2019 -
TikTok helps brands join in by integrating third-party apps
Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.
By Robert Williams • Nov. 4, 2019 -
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.
By Robert Williams • Nov. 4, 2019
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