Social Media: Page 90
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Bacardi upcycles plastic straws by turning them into vinyl records
Single-use plastic straws collected from 55 bars will transform into limited-edition records featuring Major Lazer and Anitta.
By Barry Levine • Oct. 11, 2019 -
Retailers spent 6% less on holiday ads in 2018, Kantar finds
Though retailers overall are cutting advertising budgets, digital and social media saw the greatest growth last year.
By Tatiana Walk-Morris • Oct. 11, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Pinterest reduces self-harm posts by 88% with AI
The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.
By Robert Williams • Oct. 11, 2019 -
Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3
Agency McCann created the 30-second spot, which got 38 million views, to show how phone plans can be customized for individual family members.
By Robert Williams • Oct. 11, 2019 -
Column
Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'
Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand.
By Natalie Black (Koltun) • Oct. 11, 2019 -
Citi ad highlights girls' reactions to wage gap with #ItsAboutTime
"The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements.
By Dianna Christe • Oct. 10, 2019 -
Michael Kors doubles active users with Facebook Messenger tie-in
To promote a new fragrance, the fashion brand let users of the chat app enter a sweepstakes to meet model Gigi Hadid.
By Robert Williams • Oct. 10, 2019 -
Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids
The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.
By Dianna Christe • Oct. 10, 2019 -
White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says
Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales.
By Robert Williams • Oct. 10, 2019 -
StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
By Robert Williams • Oct. 9, 2019 -
Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
By Dianna Christe • Oct. 9, 2019 -
YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says
For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.
By Dianna Christe • Oct. 9, 2019 -
Facebook nears $40M settlement of advertiser lawsuit
The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.
By Robert Williams • Oct. 8, 2019 -
Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
By Robert Williams • Oct. 8, 2019 -
Adidas 1st to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.
By Robert Williams • Oct. 8, 2019 -
LG and BuzzFeed's Tasty bake up cookie subscription boxes
Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."
By Barry Levine • Oct. 8, 2019 -
Report: Google in acquisition talks with video-sharing app Firework
Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.
By Robert Williams • Oct. 7, 2019 -
DoorDash orders multichannel campaign with scannable OOH ads
Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.
By Dianna Christe • Oct. 7, 2019 -
Permission granted by e.l.f. Cosmetics
E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song
The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.
By Chris Kelly • Oct. 4, 2019 -
Column
Comic Dive: It's In The Game
Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over.
By John Hazard • Oct. 4, 2019 -
Instagram clones another Snapchat feature with close friends messaging
Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.
By Robert Williams • Oct. 4, 2019 -
PepsiCo's 12% increase in ad spending fuels sales growth
The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.
By Robert Williams • Oct. 4, 2019 -
Wendy's role-playing game features a realm threatened by frozen beef
Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.
By Barry Levine • Oct. 4, 2019 -
Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
By Robert Williams • Oct. 3, 2019 -
Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train
With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.
By Barry Levine • Oct. 3, 2019
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