Social Media: Page 91
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Facebook's ad sales jump 28%, while political worries loom
In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.
By Robert Williams • Oct. 31, 2019 -
Land Rover launches US music festival to reintroduce Defender SUV
The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley.
By Barry Levine • Oct. 31, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
AB InBev's Babe picked as official wine of NFL
This is the first campaign from the canned wine brand, which the beverage giant acquired in full last summer.
By Barry Levine • Oct. 31, 2019 -
How marketers can connect with Gen Z around social causes
Moving social causes out of the CSR silo and into marketing was a hot topic at a 3BL Media event on Wednesday.
By Chris Kelly • Oct. 31, 2019 -
Mucinex dares TikTok users to share their 'sickest' Halloween looks
The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.
By Robert Williams • Oct. 31, 2019 -
App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms
The world's first entirely mobile generation possesses unrivaled social media fluency, making them more guarded about sharing their personal lives online.
By Robert Williams • Oct. 30, 2019 -
Ketel One sponsors season 2 of Adam Rippon's YouTube series
During each episode of "Break the Ice," the Olympic skater and his guest will take a break from the rink to drink Ketel One martinis.
By Dianna Christe • Oct. 30, 2019 -
Deep Dive
How to navigate social video's growth spurt
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.
By Robert Williams • Oct. 30, 2019 -
Purina seeks dog videos for TV ad during 'The National Dog Show'
Dog lovers can post videos of their pets' excited reactions to Beggin' Strips for a spot in a commercial during the Thanksgiving day tradition.
By Robert Williams • Oct. 29, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.
By Barry Levine • Oct. 29, 2019 -
Tazo tea and RZA bring overnight camp experience to Staten Island
The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.
By Barry Levine • Oct. 29, 2019 -
Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich
New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.
By Peter Adams • Oct. 28, 2019 -
Ad spending growth will accelerate to 6% worldwide in 2020, study says
For the first time, digital advertising is expected to account for more than half of the total.
By Robert Williams • Oct. 28, 2019 -
Budweiser helps women's soccer league score future sponsors
A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.
By Dianna Christe • Oct. 28, 2019 -
Mobile snags 70% of all paid search impressions in Q3, study finds
Advertisers followed the audience migration from desktop to mobile devices with the shift in paid search ad spending.
By Robert Williams • Oct. 28, 2019 -
Flip Fit app blends mobile commerce with social media
The app lets users see what others are trying on and share their outfits with friends, using consumers' mobile habits to drive sales.
By Tatiana Walk-Morris • Oct. 28, 2019 -
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Brands get more Snapchat capabilities with new tool kit
FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.
By Robert Williams • Oct. 25, 2019 -
Spotify's Halloween pop-up helps costume fans of Madonna, Britney Spears
Along with handing out accessories inspired by musicians' iconic looks, the "Stay Scary" campaign includes short films and OOH elements.
By Dianna Christe • Oct. 25, 2019 -
Twitter's ad business stumbles as tech bugs bog down performance
The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.
By Peter Adams • Oct. 24, 2019 -
Budweiser reimagines Halloween mugshots for 'Drink Wiser' campaign
To encourage responsible drinking, the AB InBev brand is also giving out $5 Lyft gift cards to people who buy the beer on Drizly.
By Dianna Christe • Oct. 24, 2019 -
Kind Snacks' TikTok challenge quickly tallies 18M views
Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.
By Robert Williams • Updated Oct. 25, 2019 -
In fifth year of #OptOutside, REI urges members to 'opt to act'
"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.
By Cara Salpini • Oct. 23, 2019 -
Study: In-game banner ads have high viewability, but low recall
When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.
By Robert Williams • Oct. 23, 2019 -
Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp
The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.
By Dianna Christe • Oct. 23, 2019
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