HBO turns popular shows into PSAs around mental illness

Bumper ads indicate what mental health disorders are depicted in "Barry," "Girls" and other shows while a doctor comments on relevant scenes.

By Dianna Christe • Oct. 14, 2019

Bacardi upcycles plastic straws by turning them into vinyl records

Single-use plastic straws collected from 55 bars will transform into limited-edition records featuring Major Lazer and Anitta.

By Barry Levine • Oct. 11, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Retailers spent 6% less on holiday ads in 2018, Kantar finds

Though retailers overall are cutting advertising budgets, digital and social media saw the greatest growth last year.

By Tatiana Walk-Morris • Oct. 11, 2019

Pinterest reduces self-harm posts by 88% with AI

The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.

By Robert Williams • Oct. 11, 2019

Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3

Agency McCann created the 30-second spot, which got 38 million views, to show how phone plans can be customized for individual family members.

By Robert Williams • Oct. 11, 2019

Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'

Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand.

By Natalie Black (Koltun) • Oct. 11, 2019

Citi ad highlights girls' reactions to wage gap with #ItsAboutTime

"The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements.

By Dianna Christe • Oct. 10, 2019

Michael Kors doubles active users with Facebook Messenger tie-in

To promote a new fragrance, the fashion brand let users of the chat app enter a sweepstakes to meet model Gigi Hadid.

By Robert Williams • Oct. 10, 2019

Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids

The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.

By Dianna Christe • Oct. 10, 2019

White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says

Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales.

By Robert Williams • Oct. 10, 2019

StubHub kicks off 'Sportober Challenge' with Dude Perfect deal

Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.

By Robert Williams • Oct. 9, 2019

Verizon's Visible scores with free massage stunt

The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."

By Dianna Christe • Oct. 9, 2019

YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says

For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.

By Dianna Christe • Oct. 9, 2019

Facebook nears $40M settlement of advertiser lawsuit

The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.

By Robert Williams • Oct. 8, 2019

Study: Social media overtakes print for 1st time in global ad spending

Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.

By Robert Williams • Oct. 8, 2019

Adidas 1st to sell shoes via Snapchat game

Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.

By Robert Williams • Oct. 8, 2019

LG and BuzzFeed's Tasty bake up cookie subscription boxes

Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."

By Barry Levine • Oct. 8, 2019

Report: Google in acquisition talks with video-sharing app Firework

Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.

By Robert Williams • Oct. 7, 2019

DoorDash orders multichannel campaign with scannable OOH ads

Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.

By Dianna Christe • Oct. 7, 2019

E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song

The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.

By Chris Kelly • Oct. 4, 2019

Comic Dive: It's In The Game

Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

By John Hazard • Oct. 4, 2019

Instagram clones another Snapchat feature with close friends messaging

Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.

By Robert Williams • Oct. 4, 2019

PepsiCo's 12% increase in ad spending fuels sales growth

The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.

By Robert Williams • Oct. 4, 2019

Wendy's role-playing game features a realm threatened by frozen beef

Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.

By Barry Levine • Oct. 4, 2019

Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris

The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.

By Robert Williams • Oct. 3, 2019