Banana Republic drafts NFL star Jared Goff for fall meme campaign

The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.

By Dianna Christe • Sept. 25, 2019

How Chipotle saved its brand by embracing a centralized digital marketing strategy

CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.

By Peter Adams • Sept. 25, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Kabbage founders aim to connect small businesses, influencers

The new startup looks to fill a need for small businesses that may be seeking a more surefire model than a digital marketing campaign in which they pay for clicks but have no guarantee of sales conversions.

By Dan Ennis • Sept. 24, 2019

Pinterest debuts Shop the Look ads, dynamic business profiles

Updated business profiles let brands make direct sales with a dedicated Shop tab.

By Robert Williams • Sept. 24, 2019

Louis Vuitton designs for 'League of Legends'

The luxury fashion brand joins the esports marketing rush with a real-world trophy case and in-game digital assets.

By Barry Levine • Sept. 24, 2019

Mastercard adds taste to brand's positioning with custom macarons

This sweet new campaign is part of the company's initiative to turn itself into a multi-sensory brand known for making quality experiences possible.

By Barry Levine • Sept. 24, 2019

'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches

CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.

By Peter Adams • Sept. 24, 2019

Facebook suspends 69K apps amid privacy investigation

The social network's announcement indicates that data-sharing among apps was more prevalent than suggested last year.

By Robert Williams • Sept. 23, 2019

Amazon offers free mobile game content to Prime members

The e-commerce giant reportedly plans to expand free items for gameplay after starting with Tencent's PUBG Mobile.

By Robert Williams • Sept. 23, 2019

Tinder's interactive video series 'Swipe Night' seeks Gen Z daters

The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.

By Robert Williams • Sept. 23, 2019

Lego tunes in Mark Ronson for 1st global brand campaign in 30 years

Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.

By Dianna Christe • Sept. 23, 2019

Honda taps customers' stories to highlight safety features on social media

Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.

By Robert Williams • Sept. 23, 2019

Marketing with memes: The ins and outs of sharing viral social content

Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention.

By Shane Schick • Sept. 23, 2019

76% of ad execs haven't placed ads on Snapchat, study says

Future spending intentions on the image-messaging app have improved since April, according to RBC.

By Robert Williams • Sept. 20, 2019

Comic Dive: Papa Shaq's Pizza

Following a major controversy, Papa John's has called on new board member Shaquille O'Neal to rescue its brand. Will the move be a slam dunk?

By John Hazard • Sept. 20, 2019

McDonald's promotes Uber Eats delivery with loungewear giveaway

The burger chain celebrated "McDelivery Night In" on Thursday with branded swag for mobile orders in the U.S.

By Robert Williams • Sept. 20, 2019

How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.

By Peter Adams • Sept. 19, 2019

Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.

By Barry Levine • Sept. 19, 2019

1/3 of Instagram users have bought directly from an ad, study finds

Gen Zers showed the highest likelihood to buy via an ad, while women ages 35 to 45 showed the lowest, VidMob found.

By Robert Williams • Sept. 19, 2019

Snapchat ramps up camera tools with new 3D effects on iOS

Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.

By Robert Williams • Sept. 18, 2019

Reports: Facebook teams with Ray-Ban on smart glasses

The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.

By Robert Williams • Sept. 18, 2019

LG taps Vanilla Ice, Ice-T for experiential cocktail competition

To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week.

By Dianna Christe • Sept. 18, 2019

55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear

A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.

By Dianna Christie • Sept. 18, 2019

Marketers overspend on Facebook News Feed, underspend on Instagram, study says

The top 50 brands on Instagram now have the same audience size as the top 50 on Facebook, but engagement is higher on Instagram.

By Robert Williams • Sept. 17, 2019

Michael Kors led NYFW social buzz with 11.4M engagements

Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.

By Lisa Rowan • Sept. 17, 2019