Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

By Peter Adams • Dec. 23, 2025

Lexus takes generative AI for a spin in new holiday marketing content

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

By Peter Adams • Dec. 23, 2025

Listerine turns mouthwashing sounds into music with Twitch creators

A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.

By Peter Adams • Dec. 22, 2025

Campaign Trail: Tiffany’s blue boxes become portals for the holidays

Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views.

By Chris Kelly • Dec. 19, 2025

Inside Walmart Connect as retail media, CTV convergence accelerates

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

By Chris Kelly • Dec. 18, 2025

How NBCU’s new tools boost ads as live TV events take center stage

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

By Chris Kelly • Dec. 17, 2025

Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

By Chris Kelly • Dec. 16, 2025

WPP Media enriches influencer offering with YouTube creator data deal

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.

By Peter Adams • Dec. 15, 2025

Pinterest expands into CTV advertising with TvScientific acquisition

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. 

By Peter Adams • Dec. 12, 2025

Dollar Shave Club’s first AI-generated ad makes tech the punchline

The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

By Peter Adams • Dec. 11, 2025

How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports.

By Chris Kelly • Dec. 10, 2025

P&G’s Native to debut 50-part microdrama series as genre takes off

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas. 

By Peter Adams • Dec. 10, 2025

Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

By Peter Adams • Dec. 10, 2025

Gap’s CMO on leveraging the brand’s Katseye success for the holidays

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

By Jessica Hammers • Dec. 9, 2025

How Netflix’s $72B Warner Bros. deal changes the streaming calculus

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.

By Peter Adams • Dec. 5, 2025

Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’

The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.

By Jessica Hammers • Dec. 4, 2025

Columbia challenges flat-earthers as part of bolder marketing revamp

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

By Peter Adams • Dec. 2, 2025

The complete Super Bowl 60 ad tracker for 2026

He Gets Us, the campaign designed to increase cultural attention around Jesus, will return to the Super Bowl for the fourth consecutive year.

Updated Dec. 3, 2025

Maybelline taps into microdrama trend with holiday content series

The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.

By Peter Adams • Nov. 26, 2025

Why American Eagle tapped Martha Stewart to extend beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

By Jessica Hammers • Nov. 25, 2025

Carnival combats screen-induced ‘fun deficit’ with new brand platform

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.

By Peter Adams • Nov. 20, 2025

How Gen Z is reshaping holiday marketing — and what brands can do about it

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

By Jessica Hammers • Nov. 19, 2025

Johnnie Walker updates ‘Keep Walking’ to focus on individual pursuits

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.

By Peter Adams • Nov. 18, 2025

Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.

By Chris Kelly • Nov. 18, 2025

PubMatic touts AI’s role in stronger-than-expected Q3 earnings

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing campaigns.

By Aaron Baar • Nov. 17, 2025