NBCUniversal tests Comcast's blockchain-powered data-sharing platform

Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties.

By Erica Sweeney • Jan. 2, 2019

Farmers Insurance launches episodic ads on Hulu

Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu. 

By Erica Sweeney • Jan. 2, 2019

Ringing in your mobile marketing New Year's resolutions

'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.

By Mary Lister • Dec. 27, 2018

Our 10 best stories of 2018

Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.

By Marketing Dive team • Dec. 21, 2018

TikTok ties AR content sharing to charitable giving in celebrity-filled campaign

Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.

By Robert Williams • Dec. 21, 2018

Nike execs see digital as 'the majority' of future business

E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.

By Cara Salpini • Dec. 21, 2018

Who What Wear launches digital OOH campaign targeting mall shoppers

The digital fashion publication is offering short-form video trend reports, style guides, fashion news and how-to content across 4,500 screens in U.S. malls.

By Erica Sweeney • Dec. 21, 2018

Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters

Ahead of the holidays, marketers fight for gingerbread peoples' rights and offer goofy novelty gifts, including a $99 fire screen and snack-laden knitwear.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 21, 2018

The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms

The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.

By Erica Sweeney • Dec. 21, 2018

Coty infuses stores with VR tech for personalized scent shopping

People don a VR headset and smell scented stones to activate a 3D video that helps to determine their perfect perfume.

By Natalie Black (Koltun) , Erica Sweeney • Dec. 21, 2018

Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says

The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.

By Robert Williams • Dec. 20, 2018

Google reimagines 'Home Alone' in new ad showcasing Google Assistant

Macaulay Culkin reprises his role as Kevin McCallister from the 1990 film and uses Google Assistant devices to foil the Wet Bandits.

By Erica Sweeney • Dec. 20, 2018

Behr dips into relaxing ASMR videos of painting process

Soothing sounds of popping open a paint can, swirling the mix and peeling tape off wall edges aim to showcase Behr's color selection and appeal to DIY-ers.

By Erica Sweeney • Dec. 20, 2018

Twitter will slide UK soccer highlights into overseas fans' inboxes

Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.

By Robert Williams • Dec. 19, 2018

Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon

Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.

By Chris Kelly • Dec. 18, 2018

Wonderful Halos mandarins partners with 8-year-old YouTube star

Parents can enter their kids to win a play date with the star of ToysReview and receive Wonderful Halos delivered while they're in season.

By Erica Sweeney • Dec. 18, 2018

Blippar collapses amid investor dispute, fires all staff

Two years ago, the AR startup boasted a unicorn-like valuation of $1.5 billion.

By Robert Williams • Dec. 18, 2018

Kool-Aid Man, rapper Lil Jon debut holiday music video

"All I Really Want for Christmas" is the Kraft Heinz beverage brand's latest move to wow younger consumers.

By Erica Sweeney • Dec. 18, 2018

Mobile developers grow optimistic about in-game ads, study says

Perception of in-game ads are steadily shifting from a "necessary evil" to an "important monetization strategy."

By Robert Williams • Dec. 18, 2018

Celebs, humor dominate YouTube's top ads of 2018

Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.

By Erica Sweeney • Dec. 17, 2018

Google puts $1B toward sprawling new NYC campus

The 1.7 million square-foot expansion builds on the company's recent moves, such as buying Chelsea Market, and comes as Amazon establishes a greater foothold in the city.

By Peter Adams • Dec. 17, 2018

KFC, Tide, Nike among brands that 'won' Twitter in 2018

U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.

By Robert Williams • Dec. 17, 2018

Sour Patch Kids wreck gingerbread house in 24-minute Amazon Prime video

The twist on online Yule Log videos is the latest example of brands working with Amazon to create more memorable experiences.

By Erica Sweeney • Dec. 17, 2018

Columbia Pictures promotes film premiere with 360-degree escape rooms

Surviving virtual rooms with themes from the upcoming "Escape Room" enters fans into a contest to win a trip to Los Angeles — and $1 million.

By Erica Sweeney • Dec. 17, 2018

Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team

Amazon, which has recently been positioning Fire TV as a standalone buy, is asking advertisers how they want to be pitched on the inventory.

By Erica Sweeney • Dec. 17, 2018