Video: Page 117
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YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel
In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.
By Erica Sweeney • Nov. 21, 2018 -
DSW cashes in on AR 'smile meter' for Black Friday
A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and deliver a discount.
By Robert Williams • Nov. 21, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Column
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 21, 2018 -
Snap opens certification program for AR creators
Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.
By Robert Williams • Nov. 20, 2018 -
Travel + Leisure magazine debuts local-focused show on IGTV
This is the first of 10 that magazine publisher Meredith will develop for the platform.
By Robert Williams • Nov. 20, 2018 -
Column
Comic Dive: Half-Baked Thanksgiving Turkeys
This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.
By John Hazard and Lisa Burdige • Nov. 20, 2018 -
Secret demands equal pay for women in star-studded music video
The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.
By Erica Sweeney • Nov. 20, 2018 -
Deep Dive
Will brands make Gen Z's naughty or nice list?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 19, 2018 -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
By Dan Alaimo • Nov. 19, 2018 -
Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports
The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.
By Erica Sweeney • Nov. 19, 2018 -
YouTube premieres free, ad-supported Hollywood film streaming
The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.
By Erica Sweeney • Nov. 19, 2018 -
Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018 -
3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
By Dianna Christe • Nov. 19, 2018 -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
By Robert Williams • Nov. 16, 2018 -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
By Robert Williams • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.
By Robert Williams • Nov. 16, 2018 -
KFC steps into streetwear with collection from famed Japanese designer Nigo
Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.
By Erica Sweeney • Nov. 15, 2018 -
Baked goods brand Bauducco mixes influencers, OOH for holiday campaign
The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time.
By Erica Sweeney • Nov. 15, 2018 -
Curate Mobile acquires Juice Mobile to bridge branding with ad performance
The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.
By Robert Williams • Nov. 14, 2018 -
SodaStream mimics iconic Coke ad while stressing plastic pollution problem
The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles.
By Erica Sweeney • Nov. 14, 2018 -
Skyy Vodka taps John Cena for 'Proudly American' campaign
The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.
By Erica Sweeney • Nov. 14, 2018 -
Waffle House celebrates popular jukebox jams with Facebook Live awards show
The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown.
By Erica Sweeney • Nov. 14, 2018 -
Ad holding companies cleared in DOJ investigation into production practices
WPP, IPG, Omnicom, Publicis and MDC Partners were subpoenaed over allegations of "bid rigging," which refers to contract manipulations used to drive production work to their in-house teams.
By Erica Sweeney • Nov. 14, 2018 -
IAB: Digital ad spend on pace to hit $100B for first time in 2018
Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.
By Natalie Black (Koltun) • Nov. 13, 2018 -
Hotels.com docuseries follows 'Queer Eye' star on comedy tour
The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.
By Erica Sweeney • Nov. 13, 2018
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