Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige • Nov. 13, 2018

'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Tenth Street Hats sees 74.3% engagement jump with shoppable AR try-ons

Web-powered immersive features remove friction in the shopping journey, letting people virtually sample products without having to download an app.

By Robert Williams • Nov. 12, 2018

James Patterson teases new novel on Facebook Messenger

Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.

By Robert Williams • Nov. 12, 2018

GOAT sneaker shop kicks up AR, location-based marketing for Black Friday

People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.

By Robert Williams • Nov. 12, 2018

KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth

Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles.

By Erica Sweeney • Nov. 12, 2018

NBA gives new recording artists a social media stage

Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.

By Robert Williams • Nov. 9, 2018

'Fortnite' shapes Gen Z friendships — and what marketers can learn from it

If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.

By Sean Campbell • Nov. 9, 2018

Fresh Giant Food ad campaign reminds shoppers to savor the little moments

The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative.

By Jessica Dumont • Nov. 9, 2018

Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix

Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 9, 2018

Ad holding companies ramp up support for blockchain

Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.

By Erica Sweeney • Nov. 8, 2018

Apple updates Clips video app with fresh Disney content

Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.

By Robert Williams • Nov. 8, 2018

Toyota powers hydrogen fuel-cell car with high reach, data-driven approach

Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.

By Erica Sweeney • Nov. 8, 2018

Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform

The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.

By Erica Sweeney • Nov. 8, 2018

Sephora, Google dive deeper into voice with Home Hub tutorials

Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.

By Robert Williams • Nov. 8, 2018

6-second ads deliver big mobile viewership, but little emotional punch, study says

"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.

By Robert Williams • Nov. 7, 2018

Study: Mobile video starts surpass 50% in Q2 for first time

5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.

By Robert Williams • Nov. 7, 2018

Study: 85% of millennials have purchased a product after watching a video

Video was the most memorable form of content for 21% of consumers and 29% of millennials. 

By Erica Sweeney • Nov. 7, 2018

Major League Soccer nets 10x surge in social following

MLS this year boasts the highest growth in social media among U.S. professional sports leagues.

By Robert Williams • Nov. 7, 2018

Macy's creates personalized Instagram gift guides for holiday shoppers

The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts. 

By Erica Sweeney • Nov. 6, 2018

Auto brands lead in adoption of interactive, mobile video ads, study finds

As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts. 

By Erica Sweeney • Nov. 5, 2018

Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign

The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots.

By Erica Sweeney • Nov. 5, 2018

Adidas powers ComplexCon sneaker drop with AR

Convention attendees could point their smartphone at special signs to activate the sale and pick up their shoes at designated lockers.

By Robert Williams • Nov. 5, 2018

AB InBev cozies up to craft brewers in IGTV push

The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.

By Robert Williams • Nov. 5, 2018

Instagram cashes in on Promote ads for Stories, fresh analytics

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.

By Robert Williams • Nov. 5, 2018