NFL blitz: the many players disrupting football advertising in 2018

A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.

By Peter Adams • Nov. 5, 2018

Walmart brings AR price scanning to mobile app

Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.

By Robert Williams • Nov. 2, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Target unwraps new direction for holiday ads and expands in-store mobile

The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.

By Erica Sweeney • Nov. 2, 2018

Kia partners with all-female mariachi band to celebrate Latina entrepreneurs

A video series features three Latina entrepreneurs sharing their stories of struggle and success as small business owners. 

By Erica Sweeney • Nov. 2, 2018

Allbirds invites fans to 'meet' their shoes with interactive experience

The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.

By Erica Sweeney • Nov. 1, 2018

TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank

The video-sharing platform added 30 million users after rebranding Musical.ly in August.

By Robert Williams • Nov. 1, 2018

Disney upgrades 'Ralph Breaks the Internet' with in-theater AR game

Moviegoers who download the Noovie ARcade app can play the game during previews at 1,700 theaters.

By Robert Williams • Nov. 1, 2018

Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says

Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.

By Erica Sweeney • Oct. 31, 2018

Sony Mobile nabs 78% engagement on interactive banner ad

By responding to touchscreen gestures, the video ad helped drive deeper connections among on-the-go gamers for the new Xperia XZ2 smartphone.

By Robert Williams • Oct. 31, 2018

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

Avon's algorithm-powered app delivers personalized makeup tips

The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera. 

By Robert Williams • Oct. 30, 2018

IHOP gets in the holiday spirit with Grinch-inspired menu, ads

A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.

By Erica Sweeney • Oct. 30, 2018

Travelocity hosts Instagram contest to hype AR Roaming Gnome

The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience. 

By Robert Williams • Oct. 30, 2018

Snapchat integrates Amazon's Twitch for new desktop camera app

The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.

By Robert Williams • Oct. 29, 2018

Universal recycles VR ad for 'Mamma Mia' streaming release

The 360-degree ad, which features the musical number "Waterloo," will be on the websites of Variety, The New York Times, Cosmopolitan and InStyle.

By Robert Williams • Oct. 29, 2018

Ford ads created for brand loyalists drive awareness, purchase intent, study says

The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.

By Erica Sweeney • Oct. 29, 2018

Why advertisers can't take their eyes off the connected TV opportunity

Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.

By Shane Schick • Oct. 29, 2018

Gap's holiday campaign spreads love with R&B star Leon Bridges

A continuation of "Meet Me in the Gap" modernizes the brand's marketing creative with a diverse cast and focus on positivity.

By Erica Sweeney • Oct. 26, 2018

Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween

The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.

By Robert Williams • Oct. 26, 2018

Consumers believe brands intentionally place ads next to unsafe content, study says

When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.

By Erica Sweeney • Oct. 26, 2018

DTC beauty brand Madison Reed brings AR try-ons to hair coloring

Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.

By Robert Williams • Oct. 26, 2018

Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 26, 2018

Snap nabs Amazon's head of global ad sales

Jeremi Gorman joins the company as chief business officer while former Huffington Post CEO Jared Grusd becomes chief strategy officer.

By Robert Williams • Oct. 25, 2018

Great Clips teams with Twitch superstar on app sweepstakes

Fans can download the salon chain's app for a chance to meet a famous "Fortnite" streamer with nearly 12 million followers on Amazon's platform.

By Robert Williams • Oct. 25, 2018