Video: Page 120
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Adidas powers ComplexCon sneaker drop with AR
Convention attendees could point their smartphone at special signs to activate the sale and pick up their shoes at designated lockers.
By Robert Williams • Nov. 5, 2018 -
AB InBev cozies up to craft brewers in IGTV push
The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.
By Robert Williams • Nov. 5, 2018 -
Instagram cashes in on Promote ads for Stories, fresh analytics
New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.
By Robert Williams • Nov. 5, 2018 -
Deep Dive
NFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
By Peter Adams • Nov. 5, 2018 -
Retrieved from Walmart on November 02, 2018
Walmart brings AR price scanning to mobile app
Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.
By Robert Williams • Nov. 2, 2018 -
Retrieved from Target on June 16, 2017
Target unwraps new direction for holiday ads and expands in-store mobile
The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.
By Erica Sweeney • Nov. 2, 2018 -
Kia partners with all-female mariachi band to celebrate Latina entrepreneurs
A video series features three Latina entrepreneurs sharing their stories of struggle and success as small business owners.
By Erica Sweeney • Nov. 2, 2018 -
Allbirds invites fans to 'meet' their shoes with interactive experience
The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.
By Erica Sweeney • Nov. 1, 2018 -
TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank
The video-sharing platform added 30 million users after rebranding Musical.ly in August.
By Robert Williams • Nov. 1, 2018 -
Disney upgrades 'Ralph Breaks the Internet' with in-theater AR game
Moviegoers who download the Noovie ARcade app can play the game during previews at 1,700 theaters.
By Robert Williams • Nov. 1, 2018 -
Retrieved from Epic Games on July 02, 2018
Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says
Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.
By Erica Sweeney • Oct. 31, 2018 -
Sony Mobile nabs 78% engagement on interactive banner ad
By responding to touchscreen gestures, the video ad helped drive deeper connections among on-the-go gamers for the new Xperia XZ2 smartphone.
By Robert Williams • Oct. 31, 2018 -
Facebook doubles down on Stories as revenue growth hits 6-year low
New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize.
By Erica Sweeney • Oct. 31, 2018 -
Column
Comic Dive: Night of the Living Brand
It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.
By John Hazard and Lisa Burdige • Oct. 30, 2018 -
Avon's algorithm-powered app delivers personalized makeup tips
The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera.
By Robert Williams • Oct. 30, 2018 -
IHOP gets in the holiday spirit with Grinch-inspired menu, ads
A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.
By Erica Sweeney • Oct. 30, 2018 -
Travelocity hosts Instagram contest to hype AR Roaming Gnome
The new feature looks to reach tech-savvy millennials — 97% of whom share travel photos on social media — by gamifying the vacation experience.
By Robert Williams • Oct. 30, 2018 -
Snapchat integrates Amazon's Twitch for new desktop camera app
The e-commerce giant and messaging app continue to get cozy, with this latest integration following last month's tie-up around visual search.
By Robert Williams • Oct. 29, 2018 -
Universal recycles VR ad for 'Mamma Mia' streaming release
The 360-degree ad, which features the musical number "Waterloo," will be on the websites of Variety, The New York Times, Cosmopolitan and InStyle.
By Robert Williams • Oct. 29, 2018 -
Ford ads created for brand loyalists drive awareness, purchase intent, study says
The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.
By Erica Sweeney • Oct. 29, 2018 -
Retrieved from Amazon on June 08, 2018
Deep DiveWhy advertisers can't take their eyes off the connected TV opportunity
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
By Shane Schick • Oct. 29, 2018 -
Gap's holiday campaign spreads love with R&B star Leon Bridges
A continuation of "Meet Me in the Gap" modernizes the brand's marketing creative with a diverse cast and focus on positivity.
By Erica Sweeney • Oct. 26, 2018 -
Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween
The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.
By Robert Williams • Oct. 26, 2018 -
Consumers believe brands intentionally place ads next to unsafe content, study says
When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.
By Erica Sweeney • Oct. 26, 2018 -
DTC beauty brand Madison Reed brings AR try-ons to hair coloring
Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.
By Robert Williams • Oct. 26, 2018
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