Video: Page 116
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Captain Morgan hosts holiday contest on Instagram
Actor Adam Devine will "crash" the house party of one lucky winner.
By Robert Williams • Nov. 30, 2018 -
ModiFace transforms AR beauty tool into virtual nail salon
L'Oréal's latest acquisition is extending the uses for immersive mobile tech in the fiercely competitive beauty space.
By Robert Williams • Nov. 30, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Payless entices influencers with fake luxury boutique
Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads.
By Erica Sweeney • Nov. 30, 2018 -
Universal AR app lets movie fans recreate 'Welcome to Marwen' scene
The app is reportedly the first time a movie scene has been recreated in 3D augmented reality for mobile users.
By Robert Williams • Nov. 30, 2018 -
Column
Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'
The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 30, 2018 -
BMW drives in the straightest line possible across the country for auto show stunt
To promote its new X5 model, the brand traveled through 11 states and covered more than 3,000 miles to arrive at the LA Auto Show.
By Erica Sweeney • Nov. 30, 2018 -
Stella Artois debuts 'robot bartender' that serves drinks, cleans up after itself
Bartending Automatic Robotic Technology, or B.A.R.T., turns a robot vacuum into an autonomous bar cart for the AB InBev beer.
By Erica Sweeney • Nov. 29, 2018 -
Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram
High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.
By Chris Kelly • Nov. 29, 2018 -
Unilever's Lynx spins Snapchat ad views into charitable donations
The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.
By Robert Williams • Nov. 29, 2018 -
NFL sees 19% drop in ad revenue for September-October, study finds
A fumble for the league came amid flat performance for linear TV broadly, with broadcast revenue dropping 7%.
By Erica Sweeney • Nov. 28, 2018 -
Disney partners with Google for cross-channel video advertising strategy
The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.
By Erica Sweeney • Nov. 28, 2018 -
Under Armour laces up influencer-hosted IGTV series
"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.
By Robert Williams • Nov. 28, 2018 -
Hollywood Reporter: YouTube to scale back originals, double down on ad-supported video
The platform will soon stop distinguishing between ad-supported and ad-free programming and is working on deals to let viewers watch original shows without paying.
By Erica Sweeney • Nov. 28, 2018 -
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series
Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.
By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018 -
Sony swings into mobile web AR with 'Spider-Verse' experience
Smartphone users can enter Spider-Man's world without having to download an app.
By Robert Williams • Nov. 27, 2018 -
Hardee's wants Tinder users to swipe right for chicken tender deal
As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.
By Erica Sweeney • Nov. 27, 2018 -
CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
By Erica Sweeney • Nov. 27, 2018 -
Aquaman dives into Roblox gaming platform in Warner Bros. tie-up
The online game, which is popular with teens, created an immersive experience based on the upcoming DC comics adaption.
By Erica Sweeney • Nov. 27, 2018 -
YouTube readies 'ad pods' to show 2 commercials in a row
Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.
By Robert Williams • Nov. 26, 2018 -
Sports streaming platform DAZN plans new integrated ad model, WSJ reports
Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.
By Erica Sweeney • Nov. 26, 2018 -
The Macallan takes flight with first-ever global ad campaign
The Scotch whisky brand's "Make The Call" includes a 90-second film and will launch across television, cinema and digital channels.
By Erica Sweeney • Nov. 26, 2018 -
Cheddar: Snap reboots Spectacles with AR effects
Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.
By Robert Williams • Nov. 26, 2018 -
Deep Dive
Relive the year's 6 biggest brand fails — they carry important lessons for marketers
From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.
By Peter Adams • Nov. 26, 2018 -
KLM's travel VR series showcases faraway destinations
Celebrity chef Kiran Jethwa provides a guided tour of Thailand and Hawaii in immersive video episodes.
By Robert Williams • Nov. 21, 2018 -
Amazon starts taking 30% of Fire TV ad sales, Ad Age reports
Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.
By Erica Sweeney • Nov. 21, 2018
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