How 'brick-and-mobile' is transforming in-store shopping

As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?

By Natalie Black (Koltun) • Dec. 10, 2018

Gillette Venus links with YouTube influencer on razor exclusive to new subscription service

Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.

By Erica Sweeney • Dec. 10, 2018

Spotify, 'Ellen' ink long-term, cross-promotional content partnership

Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations. 

By Erica Sweeney • Dec. 10, 2018

Facebook Live tests video shopping feature for merchants

Merchants can demonstrate and describe products for viewers to buy instantly through the platform.

By Robert Williams • Dec. 7, 2018

Marriott teams with Pepsi's Lifewtr for in-room AR art displays

Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.

By Robert Williams • Dec. 7, 2018

YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites

The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.

By Erica Sweeney • Dec. 7, 2018

Zippo celebrates lighter's iconic click with Buzzfeed ASMR video

The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.

By Erica Sweeney • Dec. 7, 2018

Variety: Hulu, AT&T will run ads when streaming viewers pause

"Pause ads" next year aim to provide a "natural break in the storytelling experience" and help streaming services monetize beyond subscription fees.

By Erica Sweeney • Dec. 6, 2018

Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement

"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.

By Robert Williams • Dec. 6, 2018

Formula 1 revs up VR viewing for racing fans

Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.

By Robert Williams • Dec. 6, 2018

Sony lets fans create personalized music using biometrics at new pop-up

Visitors to the "Lost in Music" installation can record a unique, downloadable track using their own movements, heartbeat, vocals and other elements.

By Erica Sweeney • Dec. 5, 2018

Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture

The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.

By Erica Sweeney • Dec. 5, 2018

Report: Apple won't release 5G iPhone until 2020

The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.

By Robert Williams • Dec. 4, 2018

Banned Iceland ad soars while John Lewis' Christmas push receives cool reception

Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.

By Peter Adams • Dec. 4, 2018

Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018

Influencer marketing is the least effective way to boost SEO, study says

Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.

By Robert Williams • Dec. 4, 2018

Bacardi promotes premium line in new short film directed by Michael B. Jordan

The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

By Erica Sweeney • Dec. 4, 2018

Lane Bryant, Cacique champion women of all sizes in rebuke of Victoria's Secret

The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month.

By Erica Sweeney • Dec. 3, 2018

IAB Tech Lab makes app-ads.txt available for implementation during beta testing

The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud. 

By Robert Williams • Dec. 3, 2018

Technology of the Year: Adidas' 'Here to Create Legend'

In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.​

By Peter Adams • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Disruptor of the Year: Burger King

After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Amazon's 'Jurassic World' delivery

The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.

By Natalie Black (Koltun) • Dec. 3, 2018

Disruptor of the Year: Amazon Go

Once the novelty around cashierless stores fizzles, will Go's "just walk out" model become the new gold standard for brick-and-mortar retail?

By Natalie Black (Koltun) • Dec. 3, 2018

The Mobile Marketer Awards for 2018

The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

By Mobile Marketer Team • Dec. 3, 2018