Video: Page 123
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YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
By Robert Williams • Oct. 1, 2018 -
Hilton taps Anna Kendrick to encourage travelers to book direct
The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.
By Erica Sweeney • Oct. 1, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
By Dianna Christe • Oct. 1, 2018 -
WSJ: Havas among ad agencies targeted in federal probe around media-buying practices
The FBI has started issuing subpoenas as part of a months-long investigation looking into the industry-rattling ANA report around transparency from 2016.
By Peter Adams • Sept. 28, 2018 -
Burger King parodies AI in campaign created by 'agency of robots'
With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths.
By Chantal Tode , Erica Sweeney • Sept. 28, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Column
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018 -
Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'
Viewers of the live-streamed games on Twitch can chat using customized NFL emoji.
By Robert Williams • Sept. 28, 2018 -
Snapchat expands 3 e-commerce, ad targeting features to all marketers
After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.
By Robert Williams • Sept. 28, 2018 -
Canadian Mist taps party trick shot specialists for new video series
Each video focuses on the planning and completing of a unique trick shot, such as tossing a playing card so that it slices through garnishes.
By Erica Sweeney • Sept. 28, 2018 -
Report: Amazon mulls building its own ad product for OTT TV
As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.
By Erica Sweeney • Sept. 27, 2018 -
Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing
Users can purchase their preferred shade directly from Target and Ulta Beauty.
By Robert Williams • Sept. 27, 2018 -
Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge
The Clorox brand of drain cleaner partnered with YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.
By Robert Williams • Sept. 27, 2018 -
ExxonMobil's influencer campaign generates 1M engagements
The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.
By Robert Williams • Sept. 27, 2018 -
AT&T revamps ad business with new company Xandr
Existing ad and analytics arms, including advanced TV, AdWorks, ATT.net and AppNexus, sit under the new umbrella company.
By Erica Sweeney • Sept. 26, 2018 -
Courtesy of FabFitFun
FabFitFun unboxes Facebook Live video programming
The show includes product demonstrations, DIY tutorials, games and Q&A sessions.
By Dan Alaimo • Sept. 25, 2018 -
Google expands visual search features with stories, video previews
The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.
By Robert Williams • Sept. 25, 2018 -
USA Today promotes 'The City' podcast with AR visuals
The narrated experience includes 3D animation, archived photos and sound to immerse listeners in the podcast.
By Robert Williams • Sept. 25, 2018 -
Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products
Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.
By Erica Sweeney • Sept. 25, 2018 -
OTT ad spending will leap 40% to $2B in 2018, Magna finds
National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage.
By Erica Sweeney • Sept. 24, 2018 -
Subway's new campaign grilling McDonald's backfires with consumers
An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines.
By Erica Sweeney • Sept. 24, 2018 -
Column
Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad
Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.
By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018 -
US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says
The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.
By Erica Sweeney • Sept. 21, 2018 -
Cosmo teams with Macy's, Juicy Couture on print-to-mobile shoppable AR ad
Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.
By Robert Williams • Sept. 21, 2018 -
McDonald's will feature students behind diversity prank in its marketing
Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.
By Erica Sweeney • Sept. 21, 2018
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