Smirnoff promotes non-GMO push with celebrity lineup

The continuation of the "Welcome to the Fun%" campaign features Ted Danson, Jenna Fischer, Jonathan Van Ness and a pop-up corn maze.

By Erica Sweeney • Oct. 10, 2018

Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign

"Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio.

By Erica Sweeney • Oct. 10, 2018

TravelNevada's 360-degree video ad scores high engagement

The state's "Don't Fence Me In" campaign saw CTR nearly seven times higher than the industry average.

By Robert Williams • Oct. 10, 2018

73% of video streamers have watched ad-supported OTT, IAB reports

The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.

By Erica Sweeney • Oct. 10, 2018

Report: Walmart's Vudu plans new shoppable video ad format

The streaming platform also partnered with MGM for original content that will appear on its free, ad-supported Movies On Us service.

By Erica Sweeney • Oct. 9, 2018

Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers

The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less. 

By Erica Sweeney • Oct. 9, 2018

Marketers, take note of Netflix's move into interactive video

This type of storytelling transforms content into a lean-forward experience, though the promise of interactivity carries its own challenges, SundaySky's Guy Atzmon writes.

By Guy Atzmon • Oct. 8, 2018

Luxury furniture brand Artemest debuts AR app

Mobile users can preview how items might look in their home before making a purchase.

By Robert Williams • Oct. 8, 2018

NBCU app lets viewers win rewards for streaming shows

People can redeem accrued points at retailers like Amazon, Target and Walmart.

By Robert Williams • Oct. 8, 2018

NFL viewership jumps 65% on digital platforms, says league

The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report. 

By Erica Sweeney • Oct. 8, 2018

Study: 67% of OTT app users 'churn' in the first two weeks

The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.

By Erica Sweeney • Oct. 5, 2018

Report: Disney invests in HQ Trivia's parent company

The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms. 

By Robert Williams • Oct. 5, 2018

Coca-Cola sponsors AR experience for NASCAR playoffs

Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.

By Robert Williams • Oct. 5, 2018

Del Monte highlights connection to farmers, communities in 'Growers of Good'

The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials. 

By Erica Sweeney • Oct. 5, 2018

Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing

Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry. 

By Erica Sweeney • Oct. 4, 2018

Dunkin' brews pop-up tiny home that runs on coffee

By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.

By Natalie Black (Koltun) • Oct. 4, 2018

The Knot waives $100 fee for photo-sharing app

The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.

By Robert Williams • Oct. 4, 2018

White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider

The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions. 

By Erica Sweeney • Oct. 4, 2018

Samsung Ads connects OTT, linear ad inventory for brands

The electronics giant can reach as many as 200 million devices with linear and OTT ad insertions while allowing marketers to adjust campaigns on the fly.

By Robert Williams • Oct. 3, 2018

Reebok debuts '90s-themed campaign with capsule collection, content series

The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.

By Erica Sweeney • Oct. 3, 2018

How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter

Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.

By Natalie Black (Koltun) • Oct. 3, 2018

Cheetos' Win What You See expands locally and internationally

PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%. 

By Erica Sweeney • Oct. 3, 2018

Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR

Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.

By Chris Kelly • Oct. 3, 2018

National CineMedia debuts AR horrors for moviegoers

Audiences who download the app and go to see PG-13 or R-rated movies this month can participate in the interactive pre-show experience.

By Robert Williams • Oct. 2, 2018

Walmart scales product content with new partner program

Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media. 

By Erica Sweeney • Oct. 2, 2018