Video: Page 122
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73% of video streamers have watched ad-supported OTT, IAB reports
The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.
By Erica Sweeney • Oct. 10, 2018 -
Report: Walmart's Vudu plans new shoppable video ad format
The streaming platform also partnered with MGM for original content that will appear on its free, ad-supported Movies On Us service.
By Erica Sweeney • Oct. 9, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers
The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less.
By Erica Sweeney • Oct. 9, 2018 -
Opinion
Marketers, take note of Netflix's move into interactive video
This type of storytelling transforms content into a lean-forward experience, though the promise of interactivity carries its own challenges, SundaySky's Guy Atzmon writes.
By Guy Atzmon • Oct. 8, 2018 -
Luxury furniture brand Artemest debuts AR app
Mobile users can preview how items might look in their home before making a purchase.
By Robert Williams • Oct. 8, 2018 -
NBCU app lets viewers win rewards for streaming shows
People can redeem accrued points at retailers like Amazon, Target and Walmart.
By Robert Williams • Oct. 8, 2018 -
NFL viewership jumps 65% on digital platforms, says league
The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report.
By Erica Sweeney • Oct. 8, 2018 -
Study: 67% of OTT app users 'churn' in the first two weeks
The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.
By Erica Sweeney • Oct. 5, 2018 -
Report: Disney invests in HQ Trivia's parent company
The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms.
By Robert Williams • Oct. 5, 2018 -
Coca-Cola sponsors AR experience for NASCAR playoffs
Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.
By Robert Williams • Oct. 5, 2018 -
Del Monte highlights connection to farmers, communities in 'Growers of Good'
The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials.
By Erica Sweeney • Oct. 5, 2018 -
Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing
Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry.
By Erica Sweeney • Oct. 4, 2018 -
Dunkin' brews pop-up tiny home that runs on coffee
By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.
By Natalie Black (Koltun) • Oct. 4, 2018 -
The Knot waives $100 fee for photo-sharing app
The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.
By Robert Williams • Oct. 4, 2018 -
White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider
The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions.
By Erica Sweeney • Oct. 4, 2018 -
Samsung Ads connects OTT, linear ad inventory for brands
The electronics giant can reach as many as 200 million devices with linear and OTT ad insertions while allowing marketers to adjust campaigns on the fly.
By Robert Williams • Oct. 3, 2018 -
Reebok debuts '90s-themed campaign with capsule collection, content series
The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.
By Erica Sweeney • Oct. 3, 2018 -
How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter
Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.
By Natalie Black (Koltun) • Oct. 3, 2018 -
Cheetos' Win What You See expands locally and internationally
PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%.
By Erica Sweeney • Oct. 3, 2018 -
Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR
Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.
By Chris Kelly • Oct. 3, 2018 -
National CineMedia debuts AR horrors for moviegoers
Audiences who download the app and go to see PG-13 or R-rated movies this month can participate in the interactive pre-show experience.
By Robert Williams • Oct. 2, 2018 -
Walmart scales product content with new partner program
Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media.
By Erica Sweeney • Oct. 2, 2018 -
Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns
Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels.
By Chris Kelly • Oct. 2, 2018 -
Lowe's will test sharing transactional data with Pinterest
Executives said the goal is to better map the customer journey and deliver more relevant content.
By Natalie Black (Koltun) • Oct. 2, 2018 -
Schick Hydro promotes healthy masculinity with 'The Man I Am'
The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.
By Erica Sweeney • Oct. 1, 2018
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