Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors

A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 19, 2018

MTV's 'The Real World' gets second life on Facebook Watch

The reboot is Facebook's latest move to build out its video streaming service with original programming.

By Robert Williams • Oct. 18, 2018

YouTube advertisers can now target audiences watching on TV screens

Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data. 

By Erica Sweeney • Oct. 18, 2018

Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares

The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video. 

By Erica Sweeney • Oct. 18, 2018

Facebook denies fresh claims that it sat on faulty video metrics info

The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.

By Peter Adams • Oct. 17, 2018

Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says

During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.

By Erica Sweeney • Oct. 17, 2018

Capri Sun unveils 'The Together Table' to drive awareness of bullying

The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether. 

By Erica Sweeney • Oct. 17, 2018

Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi

"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.

By Robert Williams • Oct. 17, 2018

CVS unveils 360-degree ad for new 'shop in shop' beauty space

Clickable hotspots in the immersive video link to more information about BeautyIRL's offerings.

By Robert Williams • Oct. 16, 2018

Welch's targets Gen X men with gritty 'Tough as Grapes' campaign

The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper.

By Erica Sweeney • Oct. 16, 2018

L'Oréal Paris tackles going gray with new web series starring Helen Mirren

"The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family.

By Erica Sweeney • Oct. 16, 2018

Just For Men aims to redefine men's grooming with 'Be The Better Man'

The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.

By Erica Sweeney • Oct. 15, 2018

Degree hosts pop-up dance classes in new wellness-focused campaign

The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes. 

By Erica Sweeney • Oct. 15, 2018

Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says

More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.

By Erica Sweeney • Oct. 15, 2018

86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts

In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending. 

By Erica Sweeney • Oct. 14, 2018

90% of advanced TV cross-screen campaigns see online sales lift, analysis finds

The 4INFO analysis tries to make a case for why marketers should coordinate linear TV, advanced TV and digital campaigns.

By Erica Sweeney • Oct. 12, 2018

Allstate's app adds AR tool to ease emergency planning

The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.

By Robert Williams • Oct. 12, 2018

Walmart will develop interactive shows in new joint venture

The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories. 

By Erica Sweeney • Oct. 12, 2018

Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign

Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 12, 2018

Less than half of advertisers are confident in data-driven insights, study says

While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales. 

By Erica Sweeney • Oct. 11, 2018

Wayfair launches AR home design app for Magic Leap headset

Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.

By Robert Williams • Oct. 11, 2018

Snapchat debuts 12 original shows with AR 'portals'

"Snap Originals" let viewers step inside scenes using augmented reality.

By Robert Williams • Oct. 11, 2018

4 takeaways on video from Advertising Week

The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.

By Natalie Black (Koltun) , Chris Kelly • Oct. 10, 2018

Facebook dominates video ad spend with 25% share, eMarketer finds

Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion. 

By Robert Williams • Oct. 10, 2018

NFL scores $280M in ad spend over opening weekend, analysis finds

The number of companies advertising with the league increased by 22% compared to the same period in 2017.

By Erica Sweeney • Oct. 10, 2018