Video: Page 124
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IDC: AR/VR headset shipments to surge 88% a year until 2022
Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.
By Robert Williams • Sept. 21, 2018 -
Papa John's might win back consumer sentiment, but can it save its business?
Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough.
By Peter Adams • Sept. 20, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Kia, Red Bull build drift car and racer Collette Davis jumps over it
Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.
By Erica Sweeney • Sept. 20, 2018 -
YouTube opens gaming section, will shutter standalone app in 2019
Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.
By Robert Williams • Sept. 20, 2018 -
40% of millennials prefer watching their favorite TV shows live, study finds
These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions.
By Erica Sweeney • Sept. 20, 2018 -
Kayak app adds luggage-sizing AR, Siri Shortcuts
The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.
By Robert Williams • Sept. 20, 2018 -
Perfect365 AR beauty app lets users earn Kin crypto coins
The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.
By Robert Williams • Sept. 20, 2018 -
Papa John's spotlights franchisees, eyes new logo in bid to push past founder
Efforts to cut ties with John Schnatter are more concretely manifesting in the company's marketing. Can they win back alienated consumers?
By Peter Adams • Sept. 19, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018 -
Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
By Kayla Matthews • Sept. 19, 2018 -
Absolut doesn't sugarcoat it in videos promoting new grapefruit flavor
Actor Jesse Tyler Ferguson crashes everyday awkward situations with "truth bombs" in videos on Instagram, Snapchat, YouTube and connected TV.
By Erica Sweeney • Sept. 19, 2018 -
Carnival cruises debut 'OceanView' video streaming app
People can watch popular travel series and other original shows at home, on the go or at sea through the streamlined mobile platform.
By Robert Williams • Sept. 19, 2018 -
Column
Comic Dive: Amazon Attacks
The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?
By John Hazard and Lisa Burdige • Sept. 18, 2018 -
Publicis Groupe's BBH cuts ties with actors' union, WSJ reports
Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.
By Erica Sweeney • Sept. 18, 2018 -
KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor
The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.
By Erica Sweeney • Sept. 18, 2018 -
Shopify brings AR shopping to merchants' mobile websites
Small businesses like furniture e-tailer Horne and bike merchant Pure Cycles now offer immersive experiences for shoppers to inspect items before buying.
By Robert Williams • Sept. 18, 2018 -
Volvo drives 35% sales lift with interactive connected TV ads
Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.
By Erica Sweeney • Sept. 18, 2018 -
NFL sidesteps controversy with celeb-starring campaign around touchdown dances
At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove.
By Peter Adams • Sept. 17, 2018 -
Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
By Robert Williams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
By Erica Sweeney • Sept. 17, 2018 -
Old Spice livestreams obstacle course game show 'Foam Zone'
The football-themed program airs today and tomorrow on YouTube, Twitch and Facebook Live.
By Robert Williams • Sept. 17, 2018 -
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
By Erica Sweeney • Sept. 17, 2018 -
Verizon awards new iPhone in Snapchat AR scavenger hunt
The carrier's "Score the iPhone" game is like Pokemon Go, but with a chance to win one of Apple's newest devices.
By Robert Williams • Sept. 14, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018
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