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L'Oréal Paris tries on web-based AR makeup sampling
This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.
By Robert Williams • Sept. 14, 2018 -
Google rolls out video for Showcase ads, shoppable images ahead of holidays
The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.
By Erica Sweeney • Sept. 13, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
Apple brings advanced tech to more users with iPhone X refresh
Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.
By Chris Kelly • Sept. 13, 2018 -
Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads
The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer.
By Robert Williams • Sept. 13, 2018 -
Shoclef app puts social spin on personal shopper trend
People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.
By Dan O'Shea • Sept. 13, 2018 -
Traditional brands manage loyalty gains through focus on emotional connections, study says
While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.
By Erica Sweeney • Sept. 12, 2018 -
Physicians Formula samples AR banner ads for makeup try-ons
Users can buy the virtually sampled products directly from the ad, which runs on SheKnows Media and through October.
By Robert Williams • Sept. 12, 2018 -
Facebook unwraps holiday-themed overlays, video templates and personalized storefronts
Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.
By Erica Sweeney • Sept. 12, 2018 -
Column
Comic Dive: Nike's Risky Business
The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.
By John Hazard and Lisa Burdige • Sept. 11, 2018 -
Heineken tracks story behind new H41 beer with Nat Geo
A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew.
By Erica Sweeney • Sept. 11, 2018 -
Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac
The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.
By Erica Sweeney • Sept. 11, 2018 -
YouCam partners with fashion house for New York Fashion Week AR looks
Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.
By Robert Williams • Sept. 10, 2018 -
Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience
The tech giant will try again to merge reality TV fashion content with commerce after "Style Code Live" was canceled last year.
By Erica Sweeney • Sept. 10, 2018 -
Deep Dive
Can Katzenberg's NewTV crack the code for mobile video where others have failed?
Verizon's Go90 and Vivendi's Studio+ are the latest in a long line of failed mobile streaming platforms. Now, NewTV aims to master short-form, mobile content with a Hollywood approach.
By Chris Kelly • Sept. 10, 2018 -
Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign
A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand.
By Erica Sweeney • Sept. 10, 2018 -
7-Eleven's app kicks off in-store AR experiences for football fans
Customers can scan codes in the aisles and unlock game day face filters and activities through the chain's own mobile app.
By Robert Williams • Sept. 7, 2018 -
Lexus, Snickers aim for Yahoo Sports' increasingly mobile fantasy football userbase
Several major brands are sponsoring Yahoo Sports' Fantasy Football game, which has seen a 263% jump in mobile interactions over the past few years.
By Robert Williams • Sept. 7, 2018 -
Universal Pictures offers first AR experience integrated across Facebook and Messenger
"Jurassic World" virtual dinosaurs will be unlockable both in stores and in homes when the DVD is released later this month.
By Robert Williams • Sept. 7, 2018 -
Gillette Venus partners with female directors for Instagram TV content
The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.
By Erica Sweeney • Sept. 7, 2018 -
Celebs customize Wranglers in Jeep's new web series competition
Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online.
By Erica Sweeney • Sept. 7, 2018 -
WSJ: Williams-Sonoma set to launch 3D imaging app
The retailer's new app debuts later this month to help customers visualize how furniture will look in their homes.
By Dan Alaimo • Sept. 6, 2018 -
What happens now that Nike's just done it?
The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it's turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.
By Daphne Howland • Sept. 6, 2018 -
Fox invests $100M in video-game streaming startup Caffeine
The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.
By Robert Williams • Sept. 6, 2018 -
Study: Amazon, Ikea splurged on early back-to-school ads
Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.
By Erica Sweeney • Sept. 6, 2018
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